EVP, Employer Brand Strategy and Storytelling
With an exciting pipeline of new talent initiatives, they needed to uncover, articulate and amplify their unique story, to set themselves apart in a complex, fragmented and highly competitive talent market.
We partnered with them to articulate their unique Employee Value Proposition (EVP). Then we supported them to develop and execute their strategy, and we brought it all to life through a suite of effective talent marketing assets and authentic people content.
The results were exceptional.
“EBA took time to understand our people, our achievements as well as our challenges. On implementation of our Employee Value Proposition (EVP), we saw a noticeable shift in the awareness of our brand in market and candidate’s interest in us as an employer. We’ve now got a clear strategy, messaging and plan for our employer brand in market – both now and in the years to come.”
Des Kluck | General Manager People & Culture | Powerlink Queensland
We engaged with a wide range of employees across 18 teams, reviewed Powerlink’s existing people insights and undertook wider market and industry research. Then we analysed the data and distilled the findings into a clear narrative and a structural EVP framework, as well as a ‘brand device’ for their EVP.
Powerlink’s EVP ‘lead line’ - ‘Every possibility starts with you’ - speaks to themes of opportunity, growth, scale and challenge which were prevalent in our discovery process.
We partnered with Powerlink to amplify their EVP, through strategic, intentional storytelling, in order to increase brand awareness through recognisable brand assets and engaging content. By showcasing the varied journeys and expertise of their people, Powerlink is able to appeal to specific audiences and show, rather than tell, what it’s really like to work here.
They received over 370 assets, including video assets, still photographs, written stories, and talent acquisition assets (job ad templates, candidate communication templates, careers web page copy & mockups).
Explore Powerlink’s career site.
Drop us a line or email hello@employerbrandingaustralia.com.
