Unveiling a new EVP and launching videos, stories and other TA assets helped Powerlink significantly increase brand awareness and applications.
Paddy
MacQueen
Manager - People Services
APNIC
The videos continue to get positive feedback from candidates and the photos and quotes also attract people to apply. Our time to hire reduced by 15 days last year.
Fiona
Sewell
Head of Capability and Culture
Cardinia Shire Council
Wahh why do all of our good partnerships have to come to an end?! I’m so happy to have fulfilled my dream of working with EBA (hehe!) even if not from the beginning of our EVP process. I have been thrilled with the guidance, support, patience and expertise we have received since day one – thank you.
Maisie
Farmer
Head of Talent Acquisition
Downer Professional Services
Thank you for everything! As an organisation and individually, you’ve been supportive, understanding, helpful, creative and adaptive to our evolving needs - that's everything I, and we as a business, have needed.
Mark
Middleton
CEO
ICON
This is a very powerful piece of work. I am incredibly proud of all the team members who make Icon Group who we are.
When we needed those stories brought to life and have a very bright light shone on them, we turned to Employer Branding Australia.
To see our people share their personal journeys and encourage others to consider being part of our team only makes me prouder. Thank you to EBA!
Mitchell
Giles
CEO
Lives Lived Well
Mark and his team have done an outstanding job! They managed to capture, in a short time, what we struggled with for months. The team listens, deeply, and with that, they were able to capture our essence and create some magic. I am not sure I could be happier.
Louise
Jones
Director, Strategic Advisory
Morgan Shaw Advisory
Thank you! The work you did with us and our team has helped us in more ways than you'll ever know.
Kinsey
Neilson
Formerly: Manager People and Performance
Charters Towers Regional Council
Mark and the EBA team were a dream to work with! I was blown away by the passion, enthusiasm and commitment they showed to our project. It’s the little things that make EBA different from any of their competitors – the team is so invested in your journey, and it reflects in the outstanding quality of their work. They just get you, and their genuine and authentic approach shines through in everything they do.
Without a doubt, one of the most transformative experiences my organisation has had!
Cathy
Saunders
Formerly: Human Resource Manager
Community Restorative Centre
The 10 new staff we hired are great! The ads have really lifted our messaging and attracted lots of candidates. The personal stories are a gem and I am planning on doing some more to add to our website. I now have content to adapt for the other 9 vacancies I am recruiting for. Thank you!
Carol
West
Manager Human Resources Transformation
Department of Environment, Science, Innovation and Tourism
When I met EBA, my initial impression (and one which has been reinforced at every stage and at every interaction), was that EBA were committed to our project partnership and to delivering excellent outcomes through great client service. Their confidence comes from authenticity and their absolute belief in the value of the work they undertake on their clients’ behalf.
Mark himself is an agile, charismatic and talented presenter and writer. He can engage a diverse audience and articulate his message in an appealing, straight forward way that resonates with everyone in the room. His passion is contagious and his insight, subject matter expertise and ability to build rapport make him a highly effective operator in his field.
Mark’s team are a joy to work with too. Their client centric support has so far been comprehensive and proactive. They are personable, very capable and a credit to ‘team EBA’.
Tina
McAllister
Director, People and Culture
Department of Primary Industries
Thank you for the EVP work that you and your team so brilliantly partnered with us on. We have received very favourable feedback from multiple levels of the organisation all the way up to Executive. To my mind, this speaks to the expertise of EBA’s people engagement process, which then supported the creation of a very on-point and compelling final product.
Ashleigh
Loughnan
Formerly: Chief People Officer
Go1
There's big – and extremely valuable - stuff in this report. The first executive discovery session was particularly cathartic – many discussed how great the session was afterwards. We were left wondering why we waited for Mark and the EBA process in place to have these conversations?
Ben
Rogers
Formerly: General Manager
Maverick Bio
Thanks to the fantastic team at Employer Branding Australia for helping our people tell their amazing stories. We couldn't have done it without you. You distilled our vision to uncover and share Maverick’s unique Employee Value Proposition into an actionable plan. We are so happy with the result.
Justin
Howe
Manager, Talent
Powerlink Queensland
I just wanted to highlight/express my gratitude on how much the team at EBA went truly above and beyond to bring us these amazing stories. I know they were coming in on their days off, and working long hours to deliver this given the time constraints; Hannah Brink even so generously opening up her own home to us for filming!
We’re so happy with these, and the four participants all provided feedback on how wonderful you were to work with; so thank you for making this such a great experience for everybody involved. The way these have been put together and presented with such heart and soul – you’ve nailed them.
Thanks EBA and thank you Eden and Kirsty for another brilliant project 😊
Danielle
Smith
Group Senior Manager Remuneration, Resourcing and Organisational Design
Queensland Rail
The team at Employer Branding Australia have led us through an important phase in our elevation journey, supporting us to uncover and articulate our Employee Value Proposition (EVP). I remember the morning that we were all grouped together for the very first playback – this was something that the organisation had been needing to deliver on for a number of years and there was heavy expectation on how the voices of our people would be translated into a message that was authentic, impactful and true.
The relief in the room (and let’s be honest – the emotion) when the message was revealed was palpable. The power was in the simplicity of the messaging – the craft of taking hundreds of pieces of feedback and thoughts from people and consolidating into something that resonated so well, across such a complex and diverse organisation.
Christina
Brown
Formerly: General Manager Marketing
Shell Energy Australia
After our 2021 rebrand, we wanted to unearth the intrinsic motivations driving our team's daily commitment and their perception of Shell Energy as a great place to work. This journey spanned all workforce levels, from corporate to ground teams, requiring authenticity and inclusivity.
Employer Branding Australia led the People Value Proposition (PVP) project, showing unwavering passion and professionalism. Their perceptive interviews with our people, expertly distilled into the foundation of our PVP, were truly commendable. They also spent a great deal of time helping our leadership team understand the findings from the employee research so our leaders could get a true ‘pulse’ of the business.
What truly sets EBA apart is their enduring commitment. Beyond the project's launch, they continue to provide on-demand support, a testament to their dedication in nurturing and amplifying the essence of our PVP throughout our organisation. Their involvement consistently enriches our PVP and fortifies its presence within the business.
Simon
Morrison
Managing Director & CEO
Shine Lawyers
Mark, our paths crossing is one of the greatest things that has happened to Shine. We are very lucky to have the opportunity to work with you and the EBA team.
Zara
Gardiner
Senior Talent Acquisition Business Partner
Shine Lawyers
The EVP and wider content has been received so well - internally and externally. I spoke to a solicitor recently who was exploring applying to us and to a direct competitor. She told me that the Shine job ad really spoke to her and made her feel like this would be a better match for her personality, skills and career aspirations – so she didn’t apply to both, just Shine!
Christine
Turner
Executive Manager Corporate Services
South Western Sydney Primary Health Network
Another big thank you again. I always expected something great, but you all exceeded my expectations. I bet you are just as proud of your organisation as we are of ours and we are so grateful to have partnered together on this project.
I’m sure this won’t be the last time we connect, so until next time, take care and keep doing what you do, because you are all fabulous at it!!
Aoife
Brady
Formerly: Talent Manager
The Benevolent Society
Recruiting for Allied Health roles is really challenging. Getting quality applications was like pulling teeth. We then partnered with EBA and ran a month-long campaign, releasing one employer branding story a week. Three months later, we’d filled 44 Allied Health Positions, which was unprecedented. As a result, we saved over $325,000!
Our campaign also increased employee engagement - nominations for our recognition program increased significantly. It was also lovely to see the energy among our team when a story came out, and they learned more about each other's lives and careers.
This work also enabled me to demonstrate to the wider organisation that we can achieve better results by doing things differently and creatively.
Emily
Chatham
Formerly: Executive Manager People and Culture
The Y
It was great to partner with EBA. We've just had our best recruitment season ever - our vacancy rate nearly halved! We loved that you worked at our pace and that you were able to manage the complexity of partnering with four associations.
Kate
Wilkinson
Formerly: National Talent Acquisition Manager ANZ
Veolia ANZ
Mark Puncher and his team at Employer Branding Australia have been highly responsive to meet the demands of our business during our EB project (especially during COVID). They got to really understand our culture through forging great relationships with all levels of our employees from our Exec team to our operational staff.
As a result, Employer Branding Australia have delivered relatable, authentic content and ignited high levels of engagement taking Veolia employees on the EB journey. I have really appreciated that Mark and his team have so much passion for not only what they do, but also for what we do as a business.
Mabior
Ring
Strategic Projects - Project Manager
Workplace Injury Commission
We wanted to drop you a note and thank you for the wonderful experience working together during this engagement, not only has this engagement reaffirmed to our people what a great culture we have at ACCS, but also the real purpose offered by the organisation and the value of positively impacting Victoria workers and employers in finding a way forward. This has connected the dots for our people on how our values, strategic objectives and legacy can all be leveraged into building a bright future.
Robert
D'Alessio
Chief Financial Officer
Young Guns
From all of us a sincere heartfelt thanks for the work and what you and the team have brought to Young Guns through our interactions.
I know we have taken a leap forward and are better for having worked with EBA 😊
Melissa
Toa
Head of People and Culture
Campos Coffee
Employer Branding Australia just ‘get’ our values and our brand. Mark inspired and energised our people to take ownership of the values and share powerful stories to bring them to life.Above all else, he and his team bring transparency, honesty, passion and expertise.
Louise
Lambert
HR Generalist
Port of Brisbane Pty Ltd
Mark, thank you for taking the time to understand our business and our aspirations. You’ve taken us on a journey to identify and share the great things we offer in the employment market.Sometimes you just don’t know exactly what you want until you see it, and today we’ve seen it.Great work!
Fiona
Millar
GM, People & Culture
SwanCare
We are truly grateful to have chosen you. Employer Branding Australia have delivered everything you promised and so much more! You truly understand our business and our people.
Valeria
Ignatieva
CEO
WORK180
Mark is a true professional in his field; super responsive, collaborative and takes ownership to ensure projects are delivered above expectations. Mark's consultative approach and the care he takes with each engagement makes him a pleasure to work with.
Megan
McKenzie
Group HR Manager
Frizelle Sunshine Automotive
It has been great working with you Mark on developing our EB Strategy! Your enthusiasm and energy are infectious and your knowledge and experience are exceptional. We now have actions/clear steps to move forwards with and measure results. Many thanks.
Stuart
Lockart
Director
Vision
Employer Branding Australia worked with us to help us build a critical new strategy. Mark quickly understood our business challenges and injected the creativity, energy and structure we needed. The result was a well joined-up strategy which my board and my team immediately loved.
Johanna
LaFace
Talent Acquisition Manager
Vocus Group
What a ride - and it’s not over yet! Working with Mark and the team at Employer Branding Australia has been amazing. Mark immersed himself into our business and understood what it means to work here. His drive, passion and love of his job have made a daunting project a breeze with an outcome that we love as an organisation. If you are looking for someone to get into your business and understand the good, the bad and the ugly, and give you an honest review, I would absolutely recommend Mark for any type of employment brand marketing for your organisation. We are looking forward to an ongoing relationship with Mark and his team! I go far enough to say that you do belong here Mark!
Stephanie
Yeo
Talent and Community Manager
RedEye Apps
‘Energetically Engaging’ was my first impression of Mark when I saw him present at "How to create or refine a unique, authentic Employee Value Proposition" run by AHRI. Since then, I've had the pleasure of having a one on one consultation with Mark and the Employer Branding Australia team. Mark is incredibly knowledgeable in all things Employer Branding and makes time to truly understand and unpack the employee journey of every organisation he engages with. For anyone looking to take their employer branding and employee value proposition, I would 100% recommend Mark and the Employer Branding team as they place care at the core of every interaction.
Carmel
Riley
(Workshop Attendee)
Hills Energy Solutions
You really challenged my thinking and inspired new perspective. The passion and energy you brought to the room was absolutely engaging.
Ron
Simms
(Workshop Attendee)
Full Gospel Australia
What an honour to listen to you today, Mark. Thoughtful, articulate, challenging, and energizing.
Tayla
Langley
HR Officer
FSA
It has been an absolute pleasure working with you on the development of our Employer Branding Strategy. Your energy, responsiveness and knowledge has been exceptional! It has been calming to walk away from our workshop with clear actions to fill the gaps in our current plan. Thank you again.
Kerryn
Newton
Managing Director
Directors Australia
Your energy and insights have been really valuable to assisting us reflect on why we exist, who we are (and need to be) and how we need to project ourselves to our audiences. I’ll be sure to recommend EBA to others!
Joel
Martin
Managing Director
4020 Consult
Mark is an innovative and passionate professional who is at the cutting edge of employer branding strategies and content creation. I have experienced his work as a client and was very impressed with his knowledge and the positive outcomes he achieved.
My positive experiences working with Mark inspired me to recommend him to many other companies who are now very much satisfied customers.
Mark will establish your company’s authentic values-based narrative supported by amazingly compelling content that supercharges your talent sourcing and retention.
