Employer Branding Australia helps fantastic, imperfect employers attract fantastic, imperfect people.

How managers bring your employer brand to life (or undo it)

February 19, 2026 Amy Brooks

On paper, the role was the perfect fit. And when I first arrived at the interview, the people and culture manager gave off a great vibe; every box was ticked. But then, the hiring manager sat down.

Reflections for 2026: Humans, work and the need to fall in love again

January 22, 2026 Mark Puncher

Mark Puncher calls out the challenges ahead for humans and employers... and the imperative to reconnect at any cost.

Three Employer Branding Moves to Make During the Festive Downtime

December 18, 2025 Lauren Forcey

The end of the year hits differently. Inboxes go quiet and meetings disappear. But here’s the thing: while everyone else is in holiday hibernation mode, leaders and recruitment teams have a golden opportunity sitting right in front of them.

Everyday power: How ordinary moments can unlock your “why work with us” message

November 24, 2025 Lauren Forcey

What kind of stories best showcase an organisation’s “why work with us” message? The deep and meaningful moments, or the everyday stories that at first glance may seem small.

Your organisational values: So much more than words on a wall

October 30, 2025 Julia Bartrim

Why organisational values matter and how to articulate them successfully

Why AI imagery is hurting your brand (and what to do instead)

October 28, 2025

There’s so much noise around AI right now. Everyone’s got a hot take. Every company is rushing to create policies about how they will, or won’t, use it.

The boomerang effect: Turning former employees into your strongest brand ambassadors

August 28, 2025 Amy Brooks

While some may perceive returning to a former employer as a step backward for their career, the growing trend of 'boomerang employees' demonstrates the immense value returning staff members can bring to organisations.

When parents return to work, and why employers should pay attention

July 22, 2025 Julia Bartrim

To celebrate the increase in parental leave payments starting this month, we share a tiny window into the worlds of three working parents at EBA and why their experiences matter for employers.

We made it halfway! Why now is a perfect time to pulse check your EVP

June 18, 2025 Julia Bartrim

If you’re reading this, congratulations on hitting the 2025 halfway mark! We salute you. This year sure has felt like a biggie so far. So much so, we reckon EOFY should come with a built-in ‘celebration’ button. But what about a big ol’ shiny, begging-to-be-pressed ‘reflection’ button, too?

The rainbow connection: building workplaces where LGBTQIA+ employees truly thrive

April 23, 2025 Amy Brooks

It’s hard to explain the feeling I get when I walk into a new space and spot something rainbow. A snazzy lanyard. A pronoun pin. A pride flag poking out of a pen cup. Instantly, an explicable tightness in my chest eases. I feel...safe. Accepted.

Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes

April 22, 2025 Lauren Forcey

Cycling 615km over 10 days on a bike loaded with camping gear and dehydrated meals might not be everyone’s ideal way to spend the Christmas holidays. But for me and my husband, it was bliss.

It's the knockout blow to 5 days in the office. And...what this means for your EVP

April 21, 2025 Julia Bartrim

It’s pretty rare these days for an Aussie politician to acknowledge a mistake. So, when Peter Dutton admitted he “got it wrong” on working from home, it dominated news bulletins around the country.

Function vs Feeling: How to build an EVP that satisfies more than just basic needs

January 21, 2025 Amy Brooks

Yes, remuneration is essential, and other functional benefits sweeten the deal. But connection, collaboration and purpose? Those are the elements that take us to the top.

The EBAuthentics 2024 highlight reel

December 19, 2024 Tahlia Robinson

2024 has been a big year for the EBAuthentics, filled with plenty of personal and professional milestones. December is a perfect time to pause, reflect and celebrate.

Does workplace surveillance build better teams or erode trust and transparency?

November 26, 2024 Tahlia Robinson

Workplace surveillance is an increasing concern for Australian workers. While monitoring tools may be appealing to employers, there’s more to it than boosting outputs and ensuring compliance.

Inclusive parental leave: Your untapped advantage in the war for talent

November 09, 2024 Amy Brooks

The Dad Shift works to campaign for better paternity leave in the UK, which is currently a woeful two weeks paid at less than half the minimum wage - yikes. Only recently, Australia was in the same boat.

Ctrl, alt, disconnect: Will Australia’s new law improve or disrupt the quest for work-life balance?

September 30, 2024 Eden Boyd

New legislation will give employees in Australia the right to ignore unreasonable work communications during their unpaid personal time.

Three organisations. Three very different EVPs. Three great stories that inspire, attract and engage

September 23, 2024 Julia Bartrim

If someone asked why you like working at your organisation, what would you say?

Human connection: Why AI still can’t write your stories for you

September 11, 2024 Romesh Dissanayake

A potential candidate lands on your careers page, eager to find out more about you and apply for their dream role. But they’re met with generic copy, or worse yet, stock photos of model employees. It’s all a bit… meh, isn’t it?

Long-form or short-form EB content? Why not both!

August 24, 2024 Lauren Forcey

I have a confession. Chocolate is what brought me to EBA. As I scrolled EBA’s job ad, what stuck out to me initially was the promise of a Tim Tam bounty. A small detail that gave a nice glimpse into the team culture.

EBA Blog

Articles and anecdotes from the day to day world of employer branding.

Recommended

Function vs Feeling: How to build an EVP that satisfies more than just basic needs

Everyday power: How ordinary moments can unlock your “why work with us” message

The boomerang effect: Turning former employees into your strongest brand ambassadors

Latest

How managers bring your employer brand to life (or undo it)

Reflections for 2026: Humans, work and the need to fall in love again

Three Employer Branding Moves to Make During the Festive Downtime

Everyday power: How ordinary moments can unlock your “why work with us” message

Your organisational values: So much more than words on a wall

Why AI imagery is hurting your brand (and what to do instead)

The boomerang effect: Turning former employees into your strongest brand ambassadors

When parents return to work, and why employers should pay attention

We made it halfway! Why now is a perfect time to pulse check your EVP

The rainbow connection: building workplaces where LGBTQIA+ employees truly thrive

Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes

It's the knockout blow to 5 days in the office. And...what this means for your EVP

Function vs Feeling: How to build an EVP that satisfies more than just basic needs

The EBAuthentics 2024 highlight reel

Does workplace surveillance build better teams or erode trust and transparency?

Inclusive parental leave: Your untapped advantage in the war for talent

Ctrl, alt, disconnect: Will Australia’s new law improve or disrupt the quest for work-life balance?

Three organisations. Three very different EVPs. Three great stories that inspire, attract and engage

Human connection: Why AI still can’t write your stories for you

Long-form or short-form EB content? Why not both!

EBA Blog

Articles and anecdotes from the day to day world of employer branding.

Recommended

Latest

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