EBA Opinion

Thoughts and Experiences

Articles and anecdotes from the day to day world of employer branding.

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Leaders and HR: How to respond to COVID-19? People. Still People.

April 07, 2020 Mark Puncher

COVID-19 has changed so much, for so many of us. Mark Puncher shares four personal perspectives on how leaders and people & culture specialists might respond.

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Want to Grow Your Business? Start Telling Your Stories!

September 27, 2021 Lauren Forcey

I love a good story. Fiction, non-fiction, drama, comedy, action, even Western - I don’t mind, so long as there are some characters I can relate to, a hook or two to keep it interesting, and it transports me to a different world for a while.

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Want to be known as an employer of choice? Start by treating your people well and giving them reasons to engage.

April 27, 2018 Mark Puncher

In a recruitment market full of SHOUTY JOB ADS!!!!, lazy mistruths and hollow hype, here’s my advice on being, and showing that you really are, a great Australian employer.

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Latest

Want to Grow Your Business? Start Telling Your Stories!

September 27, 2021 Lauren Forcey

I love a good story. Fiction, non-fiction, drama, comedy, action, even Western - I don’t mind, so long as there are some characters I can relate to, a hook or two to keep it interesting, and it transports me to a different world for a while.

Read more

Leaders and HR: How to respond to COVID-19? People. Still People.

April 07, 2020 Mark Puncher

COVID-19 has changed so much, for so many of us. Mark Puncher shares four personal perspectives on how leaders and people & culture specialists might respond.

Read more

Why invest in employer branding?

October 15, 2019 Emily Dickson

Creative, structured employer branding works! There is consistent and compelling evidence that it drives up talent results. Here are 10 stats to support your business case.

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Employer Branding Australia’s 1st Birthday!

March 20, 2019 Emily Dickson

On March 22nd 2019, it will be exactly one year since Founder and Chief Energy Officer of Employer Branding Australia Mark Puncher pressed go on launching his business whilst sipping a coffee in the middle of Brisbane. And what an adventure it has been so far.

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Candidate whistle-blowing: What Olivia Bland’s story means for employers

February 22, 2019 Emily Dickson

Employers have mistreated candidates for decades. From disrespectful behaviour and inappropriate questions to unpaid 'trial shifts' and dance offs to 'test confidence', this stuff still happens! Here's our take.

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3 Steps to a Happier Team in the New Year

December 04, 2018 Emily Dickson

The Christmas tree is still up, left-over pudding and pasta salad is spilling from the fridge, and the summer sun sizzles as you sip a sprite. Ah… it’s holiday time. But as you relax, there’s something niggling at the back of your mind… you can’t help but think about the inevitable First. Day. Back. At. Work. It’s only a week away, but right now, it feels like you could float on your inflatable flamingo for eternity…

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How to get your CEO to Invest in Recruitment

November 27, 2018 Emily Dickson

When it comes to convincing your CEO to invest in a quality recruitment process, it’s all about effective communication to nail your pitch. CEOs are hard-pressed for time, so the few moments you have with them count. The key question you need to ask yourself is: What does the CEO want and how does a better recruitment process help them get there?

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Dear Interviewers. Please don’t say that to me

November 23, 2018 Emily Dickson

“Treat others as you’d like to be treated” is something our mothers told us all the time – even when we came home crying, and wishing with all our heart that we could take revenge on the school bully. But as distraught as we were, most of us kept to these deeply-ingrained values of mutual respect and kindness. Yet, as I’m starting to realise, there’s something sinister that can come out in people when they see someone else at their most vulnerable point.

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5 Ways Websites Turn Away Job Seekers

November 06, 2018 Emily Dickson

We examined 50 random Australian careers websites and found that employers are simply not doing enough to captivate talent and turn them into candidates. In fact, employers are failing in 5 key design areas - making it hard for job seekers to even find job listings, learn about what it is like to work for a particular company, and get a sense of an organisation’s genuine employer brand.

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5 Ways Job Ads Fail to Attract Job Seekers

November 01, 2018 Emily Dickson

We analysed 50 random job listings on Seek, one of Australia’s most visited job boards, and found employers are actively turning off job seekers. The results reveal employers are failing to attract job seekers in 5 key ways.

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The problem with employer branding companies in Australia is...(Choose the right EB partner or don’t bother)

October 19, 2018 Mark Puncher

My close friends will tell you that I love a bit of self-deprecation. Hey, I’m a middle aged Englishman; it’s how we get attention. But this article, I’m pleased to say, isn’t that. It’s actually the opposite.

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CEOs! If you want the best people, get strategic about how you recruit them (3 recruitment tips for CEOs)

September 07, 2018 Mark Puncher

Every leader knows the importance of employing the right people. The quality and engagement of your workforce is the key factor of organisational success, mediocrity or downright failure.

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5 Ways to Help Your Team Manage Stress

August 29, 2018 Emily Dickson

Almost 3 out of 4 Australians are stressed at work. Yet research suggests only 1 in 2 employees would be honest with their boss if they were asked “Are you okay?” and they weren’t.

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Goliath lost. How smaller employers can beat the big players to the best talent

June 08, 2018 Mark Puncher

Competing with bigger organisations can be tough but it’s a battle you can win. If you’re the underdog in an arena of giants, here’s how you can fight smarter and punch above your weight.

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Want to be known as an employer of choice? Start by treating your people well and giving them reasons to engage.

April 27, 2018 Mark Puncher

In a recruitment market full of SHOUTY JOB ADS!!!!, lazy mistruths and hollow hype, here’s my advice on being, and showing that you really are, a great Australian employer.

Read more

Candidates in 2018: Informed, expectant and always ready to move

April 10, 2018 Mark Puncher

Candidate expectations and behaviours are changing dramatically yet too many Australian employers are still doing what they’ve always done. Here’s what’s changed and how you need to respond.

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The Roles of HR and Marketing in Employer Branding

March 2018 Mark Puncher

If you’re working in recruitment or HR, you’ll know the common question - Is employer branding a job for HR or marketing? The answer, obviously, is that both need to be involved. The secret is understanding when and how. Here’s what experience has taught me.

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4 Employer Branding Fails

March 2018 Mark Puncher

Employer branding is on pretty much every organisation’s radar right now but not everyone’s getting it right. Here are 4 examples of what not to do, featuring people and organisations who really should know better. We challenge you not to laugh out loud.

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Imagine if we were honest during the recruitment process?

March 2018 Mark Puncher

All candidates and employers want from each other is honesty - to really get to the truth about each other before committing. So why are we still doing that awkward dance?

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