Employer Branding Australia helps fantastic, imperfect employers attract fantastic, imperfect people.

The rainbow connection: building workplaces where LGBTQIA+ employees truly thrive

April 23, 2025 Amy Brooks

It’s hard to explain the feeling I get when I walk into a new space and spot something rainbow. A snazzy lanyard. A pronoun pin. A pride flag poking out of a pen cup. Instantly, an explicable tightness in my chest eases. I feel...safe. Accepted.

Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes

April 22, 2025 Lauren Forcey

Cycling 615km over 10 days on a bike loaded with camping gear and dehydrated meals might not be everyone’s ideal way to spend the Christmas holidays. But for me and my husband, it was bliss.

It's the knockout blow to 5 days in the office. And...what this means for your EVP

April 21, 2025 Julia Bartrim

It’s pretty rare these days for an Aussie politician to acknowledge a mistake. So, when Peter Dutton admitted he “got it wrong” on working from home, it dominated news bulletins around the country.

Function vs Feeling: How to build an EVP that satisfies more than just basic needs

January 21, 2025 Amy Brooks

Yes, remuneration is essential, and other functional benefits sweeten the deal. But connection, collaboration and purpose? Those are the elements that take us to the top.

The EBAuthentics 2024 highlight reel

December 19, 2024 Tahlia Robinson

2024 has been a big year for the EBAuthentics, filled with plenty of personal and professional milestones. December is a perfect time to pause, reflect and celebrate.

Does workplace surveillance build better teams or erode trust and transparency?

November 26, 2024 Tahlia Robinson

Workplace surveillance is an increasing concern for Australian workers. While monitoring tools may be appealing to employers, there’s more to it than boosting outputs and ensuring compliance.

Inclusive parental leave: Your untapped advantage in the war for talent

November 09, 2024 Amy Brooks

The Dad Shift works to campaign for better paternity leave in the UK, which is currently a woeful two weeks paid at less than half the minimum wage - yikes. Only recently, Australia was in the same boat.

Ctrl, alt, disconnect: Will Australia’s new law improve or disrupt the quest for work-life balance?

September 30, 2024 Eden Boyd

New legislation will give employees in Australia the right to ignore unreasonable work communications during their unpaid personal time.

Three organisations. Three very different EVPs. Three great stories that inspire, attract and engage

September 23, 2024 Julia Bartrim

If someone asked why you like working at your organisation, what would you say?

Human connection: Why AI still can’t write your stories for you

September 11, 2024 Romesh Dissanayake

A potential candidate lands on your careers page, eager to find out more about you and apply for their dream role. But they’re met with generic copy, or worse yet, stock photos of model employees. It’s all a bit… meh, isn’t it?

Long-form or short-form EB content? Why not both!

August 24, 2024 Lauren Forcey

I have a confession. Chocolate is what brought me to EBA. As I scrolled EBA’s job ad, what stuck out to me initially was the promise of a Tim Tam bounty. A small detail that gave a nice glimpse into the team culture.

What results can you expect from an employer branding project?

June 27, 2024 Tahlia Robinson

Wondering about the benefits of investing in employer branding? Here’s the thing: whether your budget is basically limitless or you’re shaking pennies from the piggy-bank, you should absolutely expect to see tangible results from any level of investment.

How to create a careers page that converts (spoiler alert: it’s through authentic, people-centred storytelling)

June 12, 2024 Amy Brooks

If a candidate sees your job ad out in the wild, the next step for them is to go to your website. That’s why having a strong careers page is critical.

Who are your best employee advocates - and how can you leverage their voices?

May 04, 2024 Tahlia Robinson

The best recruitment marketing is success stories from your current people. So, why do so many organisations get employee advocacy wrong?

Kombucha on tap or working from home: What employee benefits do your people really care about?

April 18, 2024 Lauren Forcey

Compelling employee benefits can help you attract the right talent and improve productivity, engagement, retention and morale. However, to ensure your benefits (and your employer brand) aren’t all style and no substance, it’s important to keep three things in mind.

EBA Blog

Articles and anecdotes from the day to day world of employer branding.

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