EBA Blog

Advice and Updates

Articles and anecdotes from the day to day world of employer branding.

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Will AI redefine authenticity in employer branding?

January 15, 2024 Tahlia Robinson

This time last year, everyone was predicting whether “this ChatGPT thing” would be a passing fad or a cultural shift. Now, it’s safe to say that AI will have a lasting impact on how we live and work.

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Want to develop a great EVP? Start with your people

September 25, 2023 Tahlia Robinson

If you wanted to know what it was like to work at an organisation, who would you ask? Who really knows what the day-to-day feels like? Everybody say it with me - the people who already work there.

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How to measure your employer brand and ensure your investment is worth the money

April 21, 2023 Mark Puncher and Tahlia Robinson

Five metrics to consider when tracking your ROI

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Latest

How to create a careers page that converts (spoiler alert: it’s through authentic, people-centred storytelling)

June 12, 2024 Amy Brooks

If a candidate sees your job ad out in the wild, the next step for them is to go to your website. That’s why having a strong careers page is critical.

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Who are your best employee advocates - and how can you leverage their voices?

May 04, 2024 Tahlia Robinson

The best recruitment marketing is success stories from your current people. So, why do so many organisations get employee advocacy wrong?

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Kombucha on tap or working from home: What employee benefits do your people really care about?

April 18, 2024 Lauren Forcey

Compelling employee benefits can help you attract the right talent and improve productivity, engagement, retention and morale. However, to ensure your benefits (and your employer brand) aren’t all style and no substance, it’s important to keep three things in mind.

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Creativity without bounds: Emma gives our words the wings they need to soar

March 13, 2024 Tahlia Robinson

As a Visual Storyteller, Emma Sparks ensures everything we create at EBA looks the part. She is a lifelong creative whose endearing qualities have seen her fit right in with our warm bunch.

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Australia is about to start reporting on the gender pay gap. How will your organisation shape up in the public eye?

February 19, 2024 Tahlia Robinson

On International Women’s Day 2022, hundreds of organisations around the world posted their typical feel-good “we love women” content in honour of the occasion. What could go wrong?

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How to choose the right employer branding partner

February 18, 2024 Tahlia Robinson

So, you’ve decided to invest in your employer brand. How do you find the right partner? There are plenty of paths to choose from.

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The right to decent work: How Dr Maria Hameed Khan puts theory into practice at EBA

February 05, 2024 Tahlia Robinson

We all know work takes up a massive portion of our lives, so it stands to reason that if we want to live well, we have to work well. This is the topic Dr Maria Hameed Khan has spent much of her academic career investigating.

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Will AI redefine authenticity in employer branding?

January 15, 2024 Tahlia Robinson

This time last year, everyone was predicting whether “this ChatGPT thing” would be a passing fad or a cultural shift. Now, it’s safe to say that AI will have a lasting impact on how we live and work.

Read more

The 4 steps of EBArticulate that will make your EVP shine

January 12, 2024 Tahlia Robinson

In the past few years, the world of talent has rotated around the proverbial sun that is Employee Value Propositions (EVPs). HR, TA and EB specialists have put it at the top of their priority lists, and for good reason - invest in EVP development and articulation, and your organisation will reap the rewards.

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Keeping connected during parental leave: 4 considerations for HR leaders

December 18, 2023 Tahlia Robinson, with Hannah Brink

Expecting a baby is equal parts deliriously exciting and seriously nerve-wracking, and being a working parent can make it all the more complicated.

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Farewell 2023, Hello 2024!

December 10, 2023 Tahlia Robinson

Our year in review blog has become something of a tradition for the EBA team. It’s nice to carve out time to pause and reflect on our wins and learnings from the year that’s been, and set our sights on some goals and dreams for the year to come.

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Why knowing your audience (and where to find them) is the secret sauce your job ads need to succeed

November 28, 2023 Amy Brooks

14 seconds. That’s how long it takes most candidates to decide whether to keep reading a job advertisement or move on. So, how do you make yourself memorable?

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From the stage to the page: How Ben uses all forms of storytelling to connect, share and inspire

November 23, 2023 Tahlia Robinson

Storytelling is a deeply human way to connect. Stories help us learn. They help us relate to one another. They connect us. Ben has always held tightly to the value of storytelling.

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Why investing in video storytelling will do wonders for your employer brand

November 06, 2023 Tahlia Robinson

People love a good story, and videos are one of the most compelling forms of storytelling. They’re visually interesting, they quickly capture attention, and they’re an effective way to communicate and connect with your audience.

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5 ways to boost employee engagement and battle burnout

October 19, 2023 Tahlia Robinson

Your people, and the culture they form, have an incredible impact on the success (or failure) of your business. Employees who feel connected to their team, your shared values and your overarching mission are likely to make a positive contribution.

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Combining innovation and insights: How Eden Boyd helps organisations tell their true story

October 16, 2023 Tahlia Robinson

Stories have the power to connect, inspire, and drive change. The challenge is bringing each chapter of the narrative together. Thankfully, Eden Boyd is on the job.

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Bursting With Passion: Why Kirsty Heigan Believes Employer Branding Can Make a Profound Difference

September 26, 2023 Eden Boyd and Tahlia Robinson

For Kirsty Heigan, a workplace means so much more than just a place to work. When organisations want to shape a positive future for their people, incredible things can happen.

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Want to develop a great EVP? Start with your people

September 25, 2023 Tahlia Robinson

If you wanted to know what it was like to work at an organisation, who would you ask? Who really knows what the day-to-day feels like? Everybody say it with me - the people who already work there.

Read more

‘Are we right for each other?’ Six alternative job interview questions to help you find your match

August 28, 2023 Lauren Forcey

Imagine receiving nearly 300 applications for your job ad … in one week! And not from poor-quality candidates, either. We’re talking about high-quality, highly engaged candidates who make your task of choosing just one quite the challenge!

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Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights

August 21, 2023 Tahlia Robinson

Lauren Forcey has travelled paths only those with true determination are willing to take. No matter the twists and turns in the trail, our Senior Storyteller rises to any challenge she faces, and does so with great humility.

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