Employer Branding Australia helps fantastic, imperfect employers attract fantastic, imperfect people.

‘Are we right for each other?’ Six alternative job interview questions to help you find your match

August 28, 2023 Lauren Forcey

Imagine receiving nearly 300 applications for your job ad … in one week! And not from poor-quality candidates, either. We’re talking about high-quality, highly engaged candidates who make your task of choosing just one quite the challenge!

Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights

August 21, 2023 Tahlia Robinson

Lauren Forcey has travelled paths only those with true determination are willing to take. No matter the twists and turns in the trail, our Senior Storyteller rises to any challenge she faces, and does so with great humility.

Why onboarding matters (and how to get it right)

August 11, 2023 Tahlia Robinson, with Amy Brooks and Emma Sparks

Imagine you’ve just landed a new job and you’re super keen for your first day. You walk in the door… and your manager seems like they’ve forgotten you were coming.

How to conduct the perfect interview - and hire the right person for the job

July 23, 2023 Tahlia Robinson

Finding the right person to join your team is crucial for the success of any organisation. The interview process is your chance to explore your mutual fit - assessing if the individual has the skills, experience and cultural fit necessary for you.

Location, location, location: tips for attracting talent outside the big cities

June 26, 2023 Tahlia Robinson

Location is a big part of your talent offer - for better or worse. If you’re in a regional area, you may struggle more than those in the major cities to attract the talent you need. But there are plenty of reasons why someone might prefer to live and work in your area.

Offboarding: a make or break moment for your employer brand

May 27, 2023 Tahlia Robinson

Throughout the employee journey, there is a host of moments that matter, and one important moment is an employee’s offboarding experience.

How to measure your employer brand and ensure your investment is worth the money

April 21, 2023 Mark Puncher and Tahlia Robinson

Five metrics to consider when tracking your ROI

Competing with bigger businesses for talent? Here’s how you can use size to your advantage.

February 10, 2023 Lauren Forcey

When it comes to attracting and retaining talent, it’s easy to presume small businesses are at a disadvantage.

Talent in 2023: Lean in or lose

January 20, 2023 Mark Puncher

The world of work has changed, and so have we. In an unsettled, uncertain market, a strategic approach to talent matters more than ever before… and I reckon it’s do or die. Here’s why.

Merry Christmas and Happy Holidays!

December 15, 2022 Tahlia Robinson

As we deck the halls of our humble abode, we can’t help but reflect on the year that was. 2022 brought so much goodness for us at EBA and so many more team members to share it with. And 2023 is promising to be bigger and better than ever.

More than a campaign: What employer branding means to me

December 12, 2022 Julia Bartrim

My friend recently got promoted to a high-level management role at a well-established organisation. He’s responsible for creating a team from scratch but struggling to find decent candidates. After seven months of recruitment, he only has four people.

The good, the bad and the ugly: Why an honest EVP will help you keep the right people

December 12, 2022 Tahlia Robinson

What’s the purpose of an Employee Value Proposition? Is it to sell your organisation as a great place to work? Well, sort of. But not quite.

How to write a great job ad: 5 tips for a successful hiring campaign

November 02, 2022 Tahlia Robinson

Ever posted an ad for a good job, only to find you get no responses… or lots of candidates, few of whom are right for the role?

Want to drive pride, connection and belonging? Humanise your culture through stories

October 22, 2022 Lauren Forcey

When I first arrived in tropical Far North Queensland, I was 21 and had never seen a gecko in my life. Suddenly, I found myself living with 2 million of them.

A match made in... BeReal? Attracting Gen Z talent on social media

September 26, 2022 Amy Brooks and Tahlia Robinson

In the world of social media, where everything shared is a highlight reel, it can be difficult to distinguish true moments of authenticity from a thinly veiled marketing ploy.

Active Employee Advocacy: How User-Generated Content Shapes Your Employer Brand

September 09, 2022 Tahlia Robinson

Ever wondered what an #InstagramInfluencer and your employer brand could have in common? Okay, you’ve probably never wondered that. But I bet you are now!

The Future Favours the Flexible: Reflections from the 2022 AHRI National Convention

August 30, 2022 David Concannon

It’s a topic that comes up in discussion with our clients and partners again and again… and again a few more times: what does flexible work look like in the future?

Six top tips for attracting and retaining talent in a Brave New World

August 19, 2022 Mark Puncher

I’ve never seen a more competitive, aggressive talent market than we’ve experienced in 2022. There are indications that Australia has seen a sharp increase in resignations, and in some sectors, there may be more to come.

Employer brand in the candidate experience: Advice for HR and TA leaders

May 26, 2022 Tahlia Robinson

There are many elements that make up your employer brand - from your employee value proposition messaging and people-focused blog content, to your CEO’s LinkedIn posts and company reviews on Glassdoor. Whether you like it or not, your organisation has an employer brand.

5 Reasons Why Businesses Fail at Employer Brand Storytelling … And What You Can Do About Them

March 30, 2022 Lauren Forcey

Pop quiz! If you want to appeal to the hearts and minds of potential new talent (and keep your existing high performers), what would be more engaging: facts and figures or a ripping story?

Wrapping up another year at Employer Branding Australia!

December 24, 2021 Tahlia Robinson

Just like that, another year has come to an end. Before we turn on the out of office email replies and treat our desk plants to a summer holiday at home, the team at Employer Branding Australia has paused to reflect on the time we’ve spent together this year.

Want to Grow Your Business? Start Telling Your Stories!

September 27, 2021 Lauren Forcey

I love a good story. Fiction, non-fiction, drama, comedy, action, even Western - I don’t mind, so long as there are some characters I can relate to, a hook or two to keep it interesting, and it transports me to a different world for a while.

Leaders and HR: How to respond to COVID-19? People. Still People.

April 07, 2020 Mark Puncher

COVID-19 has changed so much, for so many of us. Mark Puncher shares four personal perspectives on how leaders and people & culture specialists might respond.

Why invest in employer branding?

October 15, 2019 Emily Dickson

Creative, structured employer branding works! There is consistent and compelling evidence that it drives up talent results. Here are 10 stats to support your business case.

Employer Branding Australia’s 1st Birthday!

March 20, 2019 Emily Dickson

On March 22nd 2019, it will be exactly one year since Founder and Chief Energy Officer of Employer Branding Australia Mark Puncher pressed go on launching his business whilst sipping a coffee in the middle of Brisbane. And what an adventure it has been so far.

Candidate whistle-blowing: What Olivia Bland’s story means for employers

February 22, 2019 Emily Dickson

Employers have mistreated candidates for decades. From disrespectful behaviour and inappropriate questions to unpaid 'trial shifts' and dance offs to 'test confidence', this stuff still happens! Here's our take.

3 Steps to a Happier Team in the New Year

December 04, 2018 Emily Dickson

The Christmas tree is still up, left-over pudding and pasta salad is spilling from the fridge, and the summer sun sizzles as you sip a sprite. Ah… it’s holiday time. But as you relax, there’s something niggling at the back of your mind… you can’t help but think about the inevitable First. Day. Back. At. Work. It’s only a week away, but right now, it feels like you could float on your inflatable flamingo for eternity…

How to get your CEO to Invest in Recruitment

November 27, 2018 Emily Dickson

When it comes to convincing your CEO to invest in a quality recruitment process, it’s all about effective communication to nail your pitch. CEOs are hard-pressed for time, so the few moments you have with them count. The key question you need to ask yourself is: What does the CEO want and how does a better recruitment process help them get there?

Dear Interviewers. Please don’t say that to me

November 23, 2018 Emily Dickson

“Treat others as you’d like to be treated” is something our mothers told us all the time – even when we came home crying, and wishing with all our heart that we could take revenge on the school bully. But as distraught as we were, most of us kept to these deeply-ingrained values of mutual respect and kindness. Yet, as I’m starting to realise, there’s something sinister that can come out in people when they see someone else at their most vulnerable point.

5 Ways Websites Turn Away Job Seekers

November 06, 2018 Emily Dickson

We examined 50 random Australian careers websites and found that employers are simply not doing enough to captivate talent and turn them into candidates. In fact, employers are failing in 5 key design areas - making it hard for job seekers to even find job listings, learn about what it is like to work for a particular company, and get a sense of an organisation’s genuine employer brand.

5 Ways Job Ads Fail to Attract Job Seekers

November 01, 2018 Emily Dickson

We analysed 50 random job listings on Seek, one of Australia’s most visited job boards, and found employers are actively turning off job seekers. The results reveal employers are failing to attract job seekers in 5 key ways.

The problem with employer branding companies in Australia is...(Choose the right EB partner or don’t bother)

October 19, 2018 Mark Puncher

My close friends will tell you that I love a bit of self-deprecation. Hey, I’m a middle aged Englishman; it’s how we get attention. But this article, I’m pleased to say, isn’t that. It’s actually the opposite.

CEOs! If you want the best people, get strategic about how you recruit them (3 recruitment tips for CEOs)

September 07, 2018 Mark Puncher

Every leader knows the importance of employing the right people. The quality and engagement of your workforce is the key factor of organisational success, mediocrity or downright failure.

5 Ways to Help Your Team Manage Stress

August 29, 2018 Emily Dickson

Almost 3 out of 4 Australians are stressed at work. Yet research suggests only 1 in 2 employees would be honest with their boss if they were asked “Are you okay?” and they weren’t.

Goliath lost. How smaller employers can beat the big players to the best talent

June 08, 2018 Mark Puncher

Competing with bigger organisations can be tough but it’s a battle you can win. If you’re the underdog in an arena of giants, here’s how you can fight smarter and punch above your weight.

Want to be known as an employer of choice? Start by treating your people well and giving them reasons to engage.

April 27, 2018 Mark Puncher

In a recruitment market full of SHOUTY JOB ADS!!!!, lazy mistruths and hollow hype, here’s my advice on being, and showing that you really are, a great Australian employer.

Candidates in 2018: Informed, expectant and always ready to move

April 10, 2018 Mark Puncher

Candidate expectations and behaviours are changing dramatically yet too many Australian employers are still doing what they’ve always done. Here’s what’s changed and how you need to respond.

The Roles of HR and Marketing in Employer Branding

March 2018 Mark Puncher

If you’re working in recruitment or HR, you’ll know the common question - Is employer branding a job for HR or marketing? The answer, obviously, is that both need to be involved. The secret is understanding when and how. Here’s what experience has taught me.

4 Employer Branding Fails

March 2018 Mark Puncher

Employer branding is on pretty much every organisation’s radar right now but not everyone’s getting it right. Here are 4 examples of what not to do, featuring people and organisations who really should know better. We challenge you not to laugh out loud.

Imagine if we were honest during the recruitment process?

March 2018 Mark Puncher

All candidates and employers want from each other is honesty - to really get to the truth about each other before committing. So why are we still doing that awkward dance?

EBA Blog

Articles and anecdotes from the day to day world of employer branding.

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