Latest - Page 1
Everyday power: How ordinary moments can unlock your “why work with us” message
What kind of stories best showcase an organisation’s “why work with us” message? The deep and meaningful moments, or the everyday stories that at first glance may seem small.
Your organisational values: So much more than words on a wall
Why organisational values matter and how to articulate them successfully
Why AI imagery is hurting your brand (and what to do instead)
There’s so much noise around AI right now. Everyone’s got a hot take. Every company is rushing to create policies about how they will, or won’t, use it.
The boomerang effect: Turning former employees into your strongest brand ambassadors
While some may perceive returning to a former employer as a step backward for their career, the growing trend of 'boomerang employees' demonstrates the immense value returning staff members can bring to organisations.
When parents return to work, and why employers should pay attention
To celebrate the increase in parental leave payments starting this month, we share a tiny window into the worlds of three working parents at EBA and why their experiences matter for employers.
We made it halfway! Why now is a perfect time to pulse check your EVP
If you’re reading this, congratulations on hitting the 2025 halfway mark! We salute you. This year sure has felt like a biggie so far. So much so, we reckon EOFY should come with a built-in ‘celebration’ button. But what about a big ol’ shiny, begging-to-be-pressed ‘reflection’ button, too?
The rainbow connection: building workplaces where LGBTQIA+ employees truly thrive
It’s hard to explain the feeling I get when I walk into a new space and spot something rainbow. A snazzy lanyard. A pronoun pin. A pride flag poking out of a pen cup. Instantly, an explicable tightness in my chest eases. I feel...safe. Accepted.
Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes
Cycling 615km over 10 days on a bike loaded with camping gear and dehydrated meals might not be everyone’s ideal way to spend the Christmas holidays. But for me and my husband, it was bliss.
It's the knockout blow to 5 days in the office. And...what this means for your EVP
It’s pretty rare these days for an Aussie politician to acknowledge a mistake. So, when Peter Dutton admitted he “got it wrong” on working from home, it dominated news bulletins around the country.
Function vs Feeling: How to build an EVP that satisfies more than just basic needs
Yes, remuneration is essential, and other functional benefits sweeten the deal. But connection, collaboration and purpose? Those are the elements that take us to the top.
The EBAuthentics 2024 highlight reel
2024 has been a big year for the EBAuthentics, filled with plenty of personal and professional milestones. December is a perfect time to pause, reflect and celebrate.
Does workplace surveillance build better teams or erode trust and transparency?
Workplace surveillance is an increasing concern for Australian workers. While monitoring tools may be appealing to employers, there’s more to it than boosting outputs and ensuring compliance.
Inclusive parental leave: Your untapped advantage in the war for talent
The Dad Shift works to campaign for better paternity leave in the UK, which is currently a woeful two weeks paid at less than half the minimum wage - yikes. Only recently, Australia was in the same boat.
Ctrl, alt, disconnect: Will Australia’s new law improve or disrupt the quest for work-life balance?
New legislation will give employees in Australia the right to ignore unreasonable work communications during their unpaid personal time.
Three organisations. Three very different EVPs. Three great stories that inspire, attract and engage
If someone asked why you like working at your organisation, what would you say?
Human connection: Why AI still can’t write your stories for you
A potential candidate lands on your careers page, eager to find out more about you and apply for their dream role. But they’re met with generic copy, or worse yet, stock photos of model employees. It’s all a bit… meh, isn’t it?
Long-form or short-form EB content? Why not both!
I have a confession. Chocolate is what brought me to EBA. As I scrolled EBA’s job ad, what stuck out to me initially was the promise of a Tim Tam bounty. A small detail that gave a nice glimpse into the team culture.
What results can you expect from an employer branding project?
Wondering about the benefits of investing in employer branding? Here’s the thing: whether your budget is basically limitless or you’re shaking pennies from the piggy-bank, you should absolutely expect to see tangible results from any level of investment.
How to create a careers page that converts (spoiler alert: it’s through authentic, people-centred storytelling)
If a candidate sees your job ad out in the wild, the next step for them is to go to your website. That’s why having a strong careers page is critical.
Who are your best employee advocates - and how can you leverage their voices?
The best recruitment marketing is success stories from your current people. So, why do so many organisations get employee advocacy wrong?
