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Beyond Recruitment: How to Embed Your Employer Brand into Everyday Culture
Don't let your employer brand sit on a shelf when hiring slows down. Discover 5 practical ways to embed your EVP into your internal culture and boost team engagement.
Is Employer Branding Just a Nice-to-Have? 5 Myths Every Leader Should Know
Is your employer brand a "nice-to-have" or a strategic asset? Discover 5 common myths that keep leaders from attracting top talent and how to move beyond "wallpaper values" to drive real ROI.
The Art of Recycling: Why Your Best EVP-Led Stories Deserve a Second (and Third!) Act
Learn how to maximise your recruitment marketing ROI by repurposing EVP-led stories. Discover Hannah Brink’s strategy for building brand trust and reaching more candidates without creating more work.
How managers bring your employer brand to life (or undo it)
On paper, the role was the perfect fit. And when I first arrived at the interview, the people and culture manager gave off a great vibe; every box was ticked. But then, the hiring manager sat down.
Reflections for 2026: Humans, work and the need to fall in love again
Mark Puncher calls out the challenges ahead for humans and employers... and the imperative to reconnect at any cost.
Three Employer Branding Moves to Make During the Festive Downtime
The end of the year hits differently. Inboxes go quiet and meetings disappear. But here’s the thing: while everyone else is in holiday hibernation mode, leaders and recruitment teams have a golden opportunity sitting right in front of them.
Everyday power: How ordinary moments can unlock your “why work with us” message
What kind of stories best showcase an organisation’s “why work with us” message? The deep and meaningful moments, or the everyday stories that at first glance may seem small.
Your organisational values: So much more than words on a wall
Why organisational values matter and how to articulate them successfully
Why AI imagery is hurting your brand (and what to do instead)
There’s so much noise around AI right now. Everyone’s got a hot take. Every company is rushing to create policies about how they will, or won’t, use it.
The boomerang effect: Turning former employees into your strongest brand ambassadors
While some may perceive returning to a former employer as a step backward for their career, the growing trend of 'boomerang employees' demonstrates the immense value returning staff members can bring to organisations.
When parents return to work, and why employers should pay attention
To celebrate the increase in parental leave payments starting this month, we share a tiny window into the worlds of three working parents at EBA and why their experiences matter for employers.
We made it halfway! Why now is a perfect time to pulse check your EVP
If you’re reading this, congratulations on hitting the 2025 halfway mark! We salute you. This year sure has felt like a biggie so far. So much so, we reckon EOFY should come with a built-in ‘celebration’ button. But what about a big ol’ shiny, begging-to-be-pressed ‘reflection’ button, too?
The rainbow connection: building workplaces where LGBTQIA+ employees truly thrive
It’s hard to explain the feeling I get when I walk into a new space and spot something rainbow. A snazzy lanyard. A pronoun pin. A pride flag poking out of a pen cup. Instantly, an explicable tightness in my chest eases. I feel...safe. Accepted.
Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes
Cycling 615km over 10 days on a bike loaded with camping gear and dehydrated meals might not be everyone’s ideal way to spend the Christmas holidays. But for me and my husband, it was bliss.
It's the knockout blow to 5 days in the office. And...what this means for your EVP
It’s pretty rare these days for an Aussie politician to acknowledge a mistake. So, when Peter Dutton admitted he “got it wrong” on working from home, it dominated news bulletins around the country.
Function vs Feeling: How to build an EVP that satisfies more than just basic needs
Yes, remuneration is essential, and other functional benefits sweeten the deal. But connection, collaboration and purpose? Those are the elements that take us to the top.
The EBAuthentics 2024 highlight reel
2024 has been a big year for the EBAuthentics, filled with plenty of personal and professional milestones. December is a perfect time to pause, reflect and celebrate.
Does workplace surveillance build better teams or erode trust and transparency?
Workplace surveillance is an increasing concern for Australian workers. While monitoring tools may be appealing to employers, there’s more to it than boosting outputs and ensuring compliance.
Inclusive parental leave: Your untapped advantage in the war for talent
The Dad Shift works to campaign for better paternity leave in the UK, which is currently a woeful two weeks paid at less than half the minimum wage - yikes. Only recently, Australia was in the same boat.
Ctrl, alt, disconnect: Will Australia’s new law improve or disrupt the quest for work-life balance?
New legislation will give employees in Australia the right to ignore unreasonable work communications during their unpaid personal time.
