Why invest in employer branding?

Employer Branding - some stats to support your business case

Creative, structured employer branding works! There is consistent and compelling evidence that it drives up talent results, and at Employer Branding Australia, we’re proud that our work:

  • increases the volume of quality applications
  • increases job offer to acceptance conversion rate
  • reduces early attrition and improves onboarding outcomes
  • improves employee engagement
  • powers active employee advocacy
  • positively impacts commercial / wider brand awareness and appreciation

Top 10 Employer Branding Statistics

Let’s be honest; you can find a statistic to back up anything these days. So all research findings and stats should be properly assessed and not simply taken at face value. That said, the stats below make complete sense and might help you make the case for employer branding investment!

  • Become an employer of choice for the right candidates:
    75% of job seekers consider a company’s employer brand before applying.
  • Attract higher quality applicants:
    Improve the quality of your talent pool by 28%.
  • Reduce time to hire:
    Improving application quality and optimising acceptance conversion reduces time to hire by 43%.
  • Maximise ROI on talent costs:
    Halve the cost-per-hire.
  • Engage employees:
    50% of employees say that being appreciated at work has strengthened their relationship with their company and the leadership team, (according to Cicero Group).
  • Improve retention:
    Reduce turn-over by 28%.
  • Nurture credible advocates in your employees for your organisation:
    Candidates trust your employees 300% more than the company about what it’s like to work with you. And 79% of candidates consult social media when job hunting (according to Glassdoor).
  • Create an engaged talent pool who know more about you:
    The number 1 obstacle when job hunting, candidates say, is a lack of information about what it’s like to work at a company.
  • Stay in the game: don’t lose the best candidates to competitors.
    80% of recruitment leaders agree that employer branding has a significant effect on their capacity to attract great talent.
  • Enhance your overall brand:
    After all, your people are your most important asset.

Employer Branding Australia helps you attract the best talent and keep them engaged. Together, we'll create and promote your 'Why work for us?' and turn your authentic people stories into your most powerful marketing tool. Get in touch with us today to talk about your employer branding opportunity.

Sources:

Linkedin, The Ultimate List of Employer Brand Statistics, 2016

Cicero Group, The Effect of Performance Recognition on Employee Engagement, 2013

Glassdoor, 65 HR & Recruiting Stats for 2018, 2018

Emily Dickson

About the Author

Emily Dickson is Employer Branding Australia’s Content and Digital Media Manager. A creative marketer who never says no, she specialises in content and social media and loves bringing your talent stories to life. She’s also multilingual, an incredible multi-tasker and better than most at keeping Mark in check.

About Employer Branding Australia

We exist to help you attract the best talent and keep them engaged. Together, we’ll create and promote your 'Why work for us?' and turn your authentic people stories into your most powerful marketing tool.

Contact us today for a free, honest assessment of your employer branding opportunity.

e: hello@employerbrandingaustralia.com

t: +61 (0)7 3501 0558