EBA Blog

Advice and Updates

Articles and anecdotes from the day to day world of employer branding.

Latest - Page 2

The 4 steps of EBArticulate that will make your EVP shine

January 12, 2024 Tahlia Robinson

In the past few years, the world of talent has rotated around the proverbial sun that is Employee Value Propositions (EVPs). HR, TA and EB specialists have put it at the top of their priority lists, and for good reason - invest in EVP development and articulation, and your organisation will reap the rewards.

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Keeping connected during parental leave: 4 considerations for HR leaders

December 18, 2023 Tahlia Robinson, with Hannah Brink

Expecting a baby is equal parts deliriously exciting and seriously nerve-wracking, and being a working parent can make it all the more complicated.

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Farewell 2023, Hello 2024!

December 10, 2023 Tahlia Robinson

Our year in review blog has become something of a tradition for the EBA team. It’s nice to carve out time to pause and reflect on our wins and learnings from the year that’s been, and set our sights on some goals and dreams for the year to come.

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Why knowing your audience (and where to find them) is the secret sauce your job ads need to succeed

November 28, 2023 Amy Brooks

14 seconds. That’s how long it takes most candidates to decide whether to keep reading a job advertisement or move on. So, how do you make yourself memorable?

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From the stage to the page: How Ben uses all forms of storytelling to connect, share and inspire

November 23, 2023 Tahlia Robinson

Storytelling is a deeply human way to connect. Stories help us learn. They help us relate to one another. They connect us. Ben has always held tightly to the value of storytelling.

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Why investing in video storytelling will do wonders for your employer brand

November 06, 2023 Tahlia Robinson

People love a good story, and videos are one of the most compelling forms of storytelling. They’re visually interesting, they quickly capture attention, and they’re an effective way to communicate and connect with your audience.

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5 ways to boost employee engagement and battle burnout

October 19, 2023 Tahlia Robinson

Your people, and the culture they form, have an incredible impact on the success (or failure) of your business. Employees who feel connected to their team, your shared values and your overarching mission are likely to make a positive contribution.

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Combining innovation and insights: How Eden Boyd helps organisations tell their true story

October 16, 2023 Tahlia Robinson

Stories have the power to connect, inspire, and drive change. The challenge is bringing each chapter of the narrative together. Thankfully, Eden Boyd is on the job.

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Bursting With Passion: Why Kirsty Heigan Believes Employer Branding Can Make a Profound Difference

September 26, 2023 Eden Boyd and Tahlia Robinson

For Kirsty Heigan, a workplace means so much more than just a place to work. When organisations want to shape a positive future for their people, incredible things can happen.

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Want to develop a great EVP? Start with your people

September 25, 2023 Tahlia Robinson

If you wanted to know what it was like to work at an organisation, who would you ask? Who really knows what the day-to-day feels like? Everybody say it with me - the people who already work there.

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‘Are we right for each other?’ Six alternative job interview questions to help you find your match

August 28, 2023 Lauren Forcey

Imagine receiving nearly 300 applications for your job ad … in one week! And not from poor-quality candidates, either. We’re talking about high-quality, highly engaged candidates who make your task of choosing just one quite the challenge!

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Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights

August 21, 2023 Tahlia Robinson

Lauren Forcey has travelled paths only those with true determination are willing to take. No matter the twists and turns in the trail, our Senior Storyteller rises to any challenge she faces, and does so with great humility.

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Why onboarding matters (and how to get it right)

August 11, 2023 Tahlia Robinson, with Amy Brooks and Emma Sparks

Imagine you’ve just landed a new job and you’re super keen for your first day. You walk in the door… and your manager seems like they’ve forgotten you were coming.

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How to conduct the perfect interview - and hire the right person for the job

July 23, 2023 Tahlia Robinson

Finding the right person to join your team is crucial for the success of any organisation. The interview process is your chance to explore your mutual fit - assessing if the individual has the skills, experience and cultural fit necessary for you.

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Location, location, location: tips for attracting talent outside the big cities

June 26, 2023 Tahlia Robinson

Location is a big part of your talent offer - for better or worse. If you’re in a regional area, you may struggle more than those in the major cities to attract the talent you need. But there are plenty of reasons why someone might prefer to live and work in your area.

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Offboarding: a make or break moment for your employer brand

May 27, 2023 Tahlia Robinson

Throughout the employee journey, there is a host of moments that matter, and one important moment is an employee’s offboarding experience.

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How to measure your employer brand and ensure your investment is worth the money

April 21, 2023 Mark Puncher and Tahlia Robinson

Five metrics to consider when tracking your ROI

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Competing with bigger businesses for talent? Here’s how you can use size to your advantage.

February 10, 2023 Lauren Forcey

When it comes to attracting and retaining talent, it’s easy to presume small businesses are at a disadvantage.

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Talent in 2023: Lean in or lose

January 20, 2023 Mark Puncher

The world of work has changed, and so have we. In an unsettled, uncertain market, a strategic approach to talent matters more than ever before… and I reckon it’s do or die. Here’s why.

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Merry Christmas and Happy Holidays!

December 15, 2022 Tahlia Robinson

As we deck the halls of our humble abode, we can’t help but reflect on the year that was. 2022 brought so much goodness for us at EBA and so many more team members to share it with. And 2023 is promising to be bigger and better than ever.

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