Latest - Page 2
Why investing in video storytelling will do wonders for your employer brand
People love a good story, and videos are one of the most compelling forms of storytelling. They’re visually interesting, they quickly capture attention, and they’re an effective way to communicate and connect with your audience.
5 ways to boost employee engagement and battle burnout
Your people, and the culture they form, have an incredible impact on the success (or failure) of your business. Employees who feel connected to their team, your shared values and your overarching mission are likely to make a positive contribution.
Combining innovation and insights: How Eden Boyd helps organisations tell their true story
Stories have the power to connect, inspire, and drive change. The challenge is bringing each chapter of the narrative together. Thankfully, Eden Boyd is on the job.
Bursting With Passion: Why Kirsty Heigan Believes Employer Branding Can Make a Profound Difference
For Kirsty Heigan, a workplace means so much more than just a place to work. When organisations want to shape a positive future for their people, incredible things can happen.
Want to develop a great EVP? Start with your people
If you wanted to know what it was like to work at an organisation, who would you ask? Who really knows what the day-to-day feels like? Everybody say it with me - the people who already work there.
‘Are we right for each other?’ Six alternative job interview questions to help you find your match
Imagine receiving nearly 300 applications for your job ad … in one week! And not from poor-quality candidates, either. We’re talking about high-quality, highly engaged candidates who make your task of choosing just one quite the challenge!
Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights
Lauren Forcey has travelled paths only those with true determination are willing to take. No matter the twists and turns in the trail, our Senior Storyteller rises to any challenge she faces, and does so with great humility.
Why onboarding matters (and how to get it right)
Imagine you’ve just landed a new job and you’re super keen for your first day. You walk in the door… and your manager seems like they’ve forgotten you were coming.
How to conduct the perfect interview - and hire the right person for the job
Finding the right person to join your team is crucial for the success of any organisation. The interview process is your chance to explore your mutual fit - assessing if the individual has the skills, experience and cultural fit necessary for you.
Location, location, location: tips for attracting talent outside the big cities
Location is a big part of your talent offer - for better or worse. If you’re in a regional area, you may struggle more than those in the major cities to attract the talent you need. But there are plenty of reasons why someone might prefer to live and work in your area.
Offboarding: a make or break moment for your employer brand
Throughout the employee journey, there is a host of moments that matter, and one important moment is an employee’s offboarding experience.
How to measure your employer brand and ensure your investment is worth the money
Five metrics to consider when tracking your ROI
Competing with bigger businesses for talent? Here’s how you can use size to your advantage.
When it comes to attracting and retaining talent, it’s easy to presume small businesses are at a disadvantage.
Talent in 2023: Lean in or lose
The world of work has changed, and so have we. In an unsettled, uncertain market, a strategic approach to talent matters more than ever before… and I reckon it’s do or die. Here’s why.
Merry Christmas and Happy Holidays!
As we deck the halls of our humble abode, we can’t help but reflect on the year that was. 2022 brought so much goodness for us at EBA and so many more team members to share it with. And 2023 is promising to be bigger and better than ever.
More than a campaign: What employer branding means to me
My friend recently got promoted to a high-level management role at a well-established organisation. He’s responsible for creating a team from scratch but struggling to find decent candidates. After seven months of recruitment, he only has four people.
The good, the bad and the ugly: Why an honest EVP will help you keep the right people
What’s the purpose of an Employee Value Proposition? Is it to sell your organisation as a great place to work? Well, sort of. But not quite.
How to write a great job ad: 5 tips for a successful hiring campaign
Ever posted an ad for a good job, only to find you get no responses… or lots of candidates, few of whom are right for the role?
Want to drive pride, connection and belonging? Humanise your culture through stories
When I first arrived in tropical Far North Queensland, I was 21 and had never seen a gecko in my life. Suddenly, I found myself living with 2 million of them.
A match made in... BeReal? Attracting Gen Z talent on social media
In the world of social media, where everything shared is a highlight reel, it can be difficult to distinguish true moments of authenticity from a thinly veiled marketing ploy.
