EBA Blog

Advice and Updates

Articles and anecdotes from the day to day world of employer branding.

Latest - Page 3

Bursting With Passion: Why Kirsty Heigan Believes Employer Branding Can Make a Profound Difference

September 26, 2023 Eden Boyd and Tahlia Robinson

For Kirsty Heigan, a workplace means so much more than just a place to work. When organisations want to shape a positive future for their people, incredible things can happen.

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Want to develop a great EVP? Start with your people

September 25, 2023 Tahlia Robinson

If you wanted to know what it was like to work at an organisation, who would you ask? Who really knows what the day-to-day feels like? Everybody say it with me - the people who already work there.

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‘Are we right for each other?’ Six alternative job interview questions to help you find your match

August 28, 2023 Lauren Forcey

Imagine receiving nearly 300 applications for your job ad … in one week! And not from poor-quality candidates, either. We’re talking about high-quality, highly engaged candidates who make your task of choosing just one quite the challenge!

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Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights

August 21, 2023 Tahlia Robinson

Lauren Forcey has travelled paths only those with true determination are willing to take. No matter the twists and turns in the trail, our Senior Storyteller rises to any challenge she faces, and does so with great humility.

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Why onboarding matters (and how to get it right)

August 11, 2023 Tahlia Robinson, with Amy Brooks and Emma Sparks

Imagine you’ve just landed a new job and you’re super keen for your first day. You walk in the door… and your manager seems like they’ve forgotten you were coming.

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How to conduct the perfect interview - and hire the right person for the job

July 23, 2023 Tahlia Robinson

Finding the right person to join your team is crucial for the success of any organisation. The interview process is your chance to explore your mutual fit - assessing if the individual has the skills, experience and cultural fit necessary for you.

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Location, location, location: tips for attracting talent outside the big cities

June 26, 2023 Tahlia Robinson

Location is a big part of your talent offer - for better or worse. If you’re in a regional area, you may struggle more than those in the major cities to attract the talent you need. But there are plenty of reasons why someone might prefer to live and work in your area.

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Offboarding: a make or break moment for your employer brand

May 27, 2023 Tahlia Robinson

Throughout the employee journey, there is a host of moments that matter, and one important moment is an employee’s offboarding experience.

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How to measure your employer brand and ensure your investment is worth the money

April 21, 2023 Mark Puncher and Tahlia Robinson

Five metrics to consider when tracking your ROI

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Competing with bigger businesses for talent? Here’s how you can use size to your advantage.

February 10, 2023 Lauren Forcey

When it comes to attracting and retaining talent, it’s easy to presume small businesses are at a disadvantage.

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Talent in 2023: Lean in or lose

January 20, 2023 Mark Puncher

The world of work has changed, and so have we. In an unsettled, uncertain market, a strategic approach to talent matters more than ever before… and I reckon it’s do or die. Here’s why.

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Merry Christmas and Happy Holidays!

December 15, 2022 Tahlia Robinson

As we deck the halls of our humble abode, we can’t help but reflect on the year that was. 2022 brought so much goodness for us at EBA and so many more team members to share it with. And 2023 is promising to be bigger and better than ever.

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More than a campaign: What employer branding means to me

December 12, 2022 Julia Bartrim

My friend recently got promoted to a high-level management role at a well-established organisation. He’s responsible for creating a team from scratch but struggling to find decent candidates. After seven months of recruitment, he only has four people.

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The good, the bad and the ugly: Why an honest EVP will help you keep the right people

December 12, 2022 Tahlia Robinson

What’s the purpose of an Employee Value Proposition? Is it to sell your organisation as a great place to work? Well, sort of. But not quite.

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How to write a great job ad: 5 tips for a successful hiring campaign

November 02, 2022 Tahlia Robinson

Ever posted an ad for a good job, only to find you get no responses… or lots of candidates, few of whom are right for the role?

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Want to drive pride, connection and belonging? Humanise your culture through stories

October 22, 2022 Lauren Forcey

When I first arrived in tropical Far North Queensland, I was 21 and had never seen a gecko in my life. Suddenly, I found myself living with 2 million of them.

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A match made in... BeReal? Attracting Gen Z talent on social media

September 26, 2022 Amy Brooks and Tahlia Robinson

In the world of social media, where everything shared is a highlight reel, it can be difficult to distinguish true moments of authenticity from a thinly veiled marketing ploy.

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Active Employee Advocacy: How User-Generated Content Shapes Your Employer Brand

September 09, 2022 Tahlia Robinson

Ever wondered what an #InstagramInfluencer and your employer brand could have in common? Okay, you’ve probably never wondered that. But I bet you are now!

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The Future Favours the Flexible: Reflections from the 2022 AHRI National Convention

August 30, 2022 David Concannon

It’s a topic that comes up in discussion with our clients and partners again and again… and again a few more times: what does flexible work look like in the future?

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Six top tips for attracting and retaining talent in a Brave New World

August 19, 2022 Mark Puncher

I’ve never seen a more competitive, aggressive talent market than we’ve experienced in 2022. There are indications that Australia has seen a sharp increase in resignations, and in some sectors, there may be more to come.

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