Latest - Page 3
More than a campaign: What employer branding means to me
My friend recently got promoted to a high-level management role at a well-established organisation. He’s responsible for creating a team from scratch but struggling to find decent candidates. After seven months of recruitment, he only has four people.
The good, the bad and the ugly: Why an honest EVP will help you keep the right people
What’s the purpose of an Employee Value Proposition? Is it to sell your organisation as a great place to work? Well, sort of. But not quite.
How to write a great job ad: 5 tips for a successful hiring campaign
Ever posted an ad for a good job, only to find you get no responses… or lots of candidates, few of whom are right for the role?
Want to drive pride, connection and belonging? Humanise your culture through stories
When I first arrived in tropical Far North Queensland, I was 21 and had never seen a gecko in my life. Suddenly, I found myself living with 2 million of them.
A match made in... BeReal? Attracting Gen Z talent on social media
In the world of social media, where everything shared is a highlight reel, it can be difficult to distinguish true moments of authenticity from a thinly veiled marketing ploy.
Active Employee Advocacy: How User-Generated Content Shapes Your Employer Brand
Ever wondered what an #InstagramInfluencer and your employer brand could have in common? Okay, you’ve probably never wondered that. But I bet you are now!
The Future Favours the Flexible: Reflections from the 2022 AHRI National Convention
It’s a topic that comes up in discussion with our clients and partners again and again… and again a few more times: what does flexible work look like in the future?
Six top tips for attracting and retaining talent in a Brave New World
I’ve never seen a more competitive, aggressive talent market than we’ve experienced in 2022. There are indications that Australia has seen a sharp increase in resignations, and in some sectors, there may be more to come.
Employer brand in the candidate experience: Advice for HR and TA leaders
There are many elements that make up your employer brand - from your employee value proposition messaging and people-focused blog content, to your CEO’s LinkedIn posts and company reviews on Glassdoor. Whether you like it or not, your organisation has an employer brand.
5 Reasons Why Businesses Fail at Employer Brand Storytelling … And What You Can Do About Them
Pop quiz! If you want to appeal to the hearts and minds of potential new talent (and keep your existing high performers), what would be more engaging: facts and figures or a ripping story?
Wrapping up another year at Employer Branding Australia!
Just like that, another year has come to an end. Before we turn on the out of office email replies and treat our desk plants to a summer holiday at home, the team at Employer Branding Australia has paused to reflect on the time we’ve spent together this year.
Want to Grow Your Business? Start Telling Your Stories!
I love a good story. Fiction, non-fiction, drama, comedy, action, even Western - I don’t mind, so long as there are some characters I can relate to, a hook or two to keep it interesting, and it transports me to a different world for a while.
Leaders and HR: How to respond to COVID-19? People. Still People.
COVID-19 has changed so much, for so many of us. Mark Puncher shares four personal perspectives on how leaders and people & culture specialists might respond.
Why invest in employer branding?
Creative, structured employer branding works! There is consistent and compelling evidence that it drives up talent results. Here are 10 stats to support your business case.
Employer Branding Australia’s 1st Birthday!
On March 22nd 2019, it will be exactly one year since Founder and Chief Energy Officer of Employer Branding Australia Mark Puncher pressed go on launching his business whilst sipping a coffee in the middle of Brisbane. And what an adventure it has been so far.
Candidate whistle-blowing: What Olivia Bland’s story means for employers
Employers have mistreated candidates for decades. From disrespectful behaviour and inappropriate questions to unpaid 'trial shifts' and dance offs to 'test confidence', this stuff still happens! Here's our take.
3 Steps to a Happier Team in the New Year
The Christmas tree is still up, left-over pudding and pasta salad is spilling from the fridge, and the summer sun sizzles as you sip a sprite. Ah… it’s holiday time. But as you relax, there’s something niggling at the back of your mind… you can’t help but think about the inevitable First. Day. Back. At. Work. It’s only a week away, but right now, it feels like you could float on your inflatable flamingo for eternity…
How to get your CEO to Invest in Recruitment
When it comes to convincing your CEO to invest in a quality recruitment process, it’s all about effective communication to nail your pitch. CEOs are hard-pressed for time, so the few moments you have with them count. The key question you need to ask yourself is: What does the CEO want and how does a better recruitment process help them get there?
Dear Interviewers. Please don’t say that to me
“Treat others as you’d like to be treated” is something our mothers told us all the time – even when we came home crying, and wishing with all our heart that we could take revenge on the school bully. But as distraught as we were, most of us kept to these deeply-ingrained values of mutual respect and kindness. Yet, as I’m starting to realise, there’s something sinister that can come out in people when they see someone else at their most vulnerable point.
5 Ways Websites Turn Away Job Seekers
We examined 50 random Australian careers websites and found that employers are simply not doing enough to captivate talent and turn them into candidates. In fact, employers are failing in 5 key design areas - making it hard for job seekers to even find job listings, learn about what it is like to work for a particular company, and get a sense of an organisation’s genuine employer brand.
