Merry Christmas and Happy Holidays!

It’s the most wonderful time of the year!

As we deck the halls of our humble abode (spoiler alert: moving into Storyteller House is the MVP of this year’s highlights reel), we can’t help but reflect on the year that was. 2022 brought so much goodness for us at EBA and so many more team members to share it with. And 2023 is promising to be bigger and better than ever.

Thank you for all we’ve shared together this year. I can’t imagine a better group of humans to work alongside. And I can’t wait to do it all again next year.

Our 2022 Highlights Reel

Mark

There are so many highlights to choose from, from some incredible client stories and moments, to growing the team, to moving into Storyteller House! But I'll point to a three-week period in October where we had a huge amount of work to do, including some critical EVP (employee value proposition) development and crafting for multiple clients. Watching the team step up, pull together and get creative was absolutely brilliant. It really reminded me of how far we've come.

Dave

When Tahlia chases me up to fill out the end-of-year reflections.

Carly

I've found it hard to articulate a highlight from this year because it's something I can't quite put into words. It's the feeling I get when I walk into Storyteller House and am greeted with warmth and kindness every single day, no matter how heavy the load is. I feel so fortunate to be surrounded by a team of people who truly care about our work, ourselves and each other. That's been a wonderful thing to experience.

Maria

Watching everyone at EBA develop and come into their own. I’ve loved being part of the evolution from a small, effective team to a strong, cohesive organisation. Every person on the team brings their own unique skills, and we complement each other really well.

Lauren

Riding a bike around the magnificent Uluru with my teammates, feeling very fortunate to be on this wonderful journey with them.

Tahlia

Our first tour of Storyteller House. The team met at our old office in the morning and travelled to the house together, and we were so excited. Every now and then, when everyone was squealing, opening new doors and marvelling over stained-glass windows, I looked at Mark’s face, proud as punch, filming our reactions. I know how hard he’s worked to get us here and how hard he’s worked to support me personally, and I loved witnessing his “we’ve made it” moment.

Hannah

There are too many to list! But a highlight would have to be how I was trusted and empowered to share the stories of several First Nations Park Rangers. Waking up at 4am to watch the sun come up and over their country while hearing stories about what connects them to the land ... I'll never forget it. Their “why” was so important. For me, that wasn't just a 2022 highlight; it was a career highlight.

Kirsten

From exploring the heart of Australia to working with amazing clients, it's been a special year, but what truly sticks out for me is actually the same as last year; how much laughter there is. I don't think I go a week without laughing so hard my eyes water, and it's such a privilege to be surrounded by these kind, hilarious folk.

Eden

My highlight has been welcoming so many wonderful humans to EBA over the past year. We've more than doubled in size since I joined, and it's incredible thinking about how far we've come and how far we can go in the future. Onwards and upwards!

Kirsty

Highlight? There are as many highlights as there were stars during our nights in swags at Uluru! But honestly, the biggest thing for me has been working alongside our expanded team of EBA Legends. I learn something new every day; they are navigators and innovators, and live to each of their values. I am honestly blown away by the work they produce and the people they are. I feel empowered every day. It's 260 days of wins.

CJ

The highlight for me has, without a doubt, been joining the team! Prior to joining, I'd worked with EBA for a number of years on the client side, and knew pretty early on in that partnership that I needed to weasel my way into the team somehow. Thankfully, my weaselling efforts were successful!

Gemma

I was reflecting on the year recently and realised how much I’ve grown in my confidence in my own creativity. In previous workplaces, I’d picked up ways of working that weren’t the best for me. I was just a monkey in the back - people would tell me what to do and I didn’t have to think for myself. At EBA, I’ve been empowered to take so much more ownership of my work. It was scary at first, but it’s also massively rewarding.

Amy

There are so many highlights to choose from! There have been huge milestones like EBAway and moving into Storyteller House. But honestly, some of my favourite moments of the year were just spending time with the team - whether it was after-work drinks, brainstorming EVP messaging, or our always entertaining morning meetings (which sometimes break out into song - cue Gemma for “Dr Worm”). I feel truly lucky to work alongside a group of empathetic, creative and inspiring people, and I couldn't be prouder of all we've achieved, together.

Julia

Getting to connect with a wonderful, lively group of people and to work in a culture where I feel I can bring my best. Added bonuses include ever-varied work and clients, moving to Paddington, and being given permission to grow mushrooms under the house!

Joanne

Joining the EBA Team and feeling so welcome and valued. I am privileged to work with a happy, talented and truly dedicated team. The most exciting part is when I hear everyone describe how clients are so grateful for the effort and work our team put in.

Our hopes and dreams for 2023

Mark

More than anything, I'm excited to keep embedding our culture. We've grown so much in 2022 - the team is more than double the size it was last Christmas. 2023 is about coming together and doubling down on the culture and values our people want, deserve and are excited to own. This is vital for a company like ours - it's how we win.

Dave

I think 2023 will bring a lot of growth to our team as we build on what we achieved in 2022. I’ll be focused on helping the team develop our services to ensure we deliver the best possible outcomes for our clients.

Carly

Just spending more time with these incredible people! The team feels so solid right now, and I’m really glad to be heading into a new year knowing that we have that support around us.

Maria

The sky's the limit. There’s so much opportunity ahead of us. In 2022, we spent a lot of time laying the groundwork, and 2023 is where it comes to fruition. It’s a year of possibilities.

Lauren

To continue to learn from our clients, their people, and our team; to help more individuals and organisations tell their stories and strengthen their connections; and to enjoy another year of love, laughter and craziness with my daughter and husband.

Tahlia

Transitioning to a new role within EBA in 2022 was equal parts exciting and intimidating. I feel like I spent a lot of time in start-up mode this year, and I think 2023 holds lots of opportunities for me to spread my wings and get really creative.

Hannah

This might sound cheesy, but I’m looking forward to starting a new chapter in my life, knowing that EBA will be there to support me as I juggle the complexities of professional life with mum life!

Kirsten

We grew at the speed of light this year, and I'm looking forward to seeing what we can achieve as a team and as individuals in 2023. We're constantly growing into better versions of ourselves, and I'm excited to watch the team continue to grow and deliver meaningful work for our clients.

Eden

I'm looking forward to building on the skills I developed this year and honing my craft - for myself and our clients.

Kirsty

More data. More stories (*insert nerd brain exploding*). In 2023, we will see the post-pandemic era (hopefully), the effects of a recession, and maybe an unexpected Godzilla sequel. It's a time when collective resilience is way low, and the needs of people are changing. I am excited to witness these needs, what workplaces are willing to do in support, and continue to mould the puzzle of how to help good humans do their best work in the workplaces of other good humans.

CJ

This new year, I'm really looking forward to just continuing to do what we're doing! I love the work we do and who I get to do it with, so I'm excited to see what 2023 has in store for us all.

Gemma

I’m looking forward to seeing the business grow and flourish. We’ve achieved a lot these past 12 months, and we’re ending on a high, which makes me excited for the possibilities ahead!

Amy

I've found that the beauty of EBA is never knowing what to expect next! I have no clue what amazing clients, people and moments will come our way next year, but I look forward to finding out (and I also have my fingers tightly crossed for EBAway23!!).

Julia

Growing with the team, taking on new projects, gaining new knowledge and ideas, and seeing our new office spaces and gardens continue to develop.

Joanne

I’ve experienced so much, so quickly, and yet I know there is way more to learn! I’m looking forward to seeing more creativity and talent revealed every day.

Merry Christmas and happy holidays from us and ours to you and yours. If you feel like it, we’d love to hear your 2022 highlights and your 2023 goals. Reach out to the team at hello@employerbrandingaustralia.com.

Tahlia Robinson

About the Author

As Employer Branding Australia’s Commercial Marketing Storyteller, Tahlia Robinson communicates our fantastic, imperfect organisation’s story to the world. With a background in PR for non-profits, she specialises in connecting organisations with their audiences in positive, meaningful ways. Tahlia is keenly interested in accessibility, activism, and keeping up with current trends on social media (while constantly wondering if she’s too old to be on TikTok).

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