EBA Blog

Advice and Updates

Articles and anecdotes from the day to day world of employer branding.

Latest - Page 4

5 Ways to Help Your Team Manage Stress

August 29, 2018 Emily Dickson

Almost 3 out of 4 Australians are stressed at work. Yet research suggests only 1 in 2 employees would be honest with their boss if they were asked “Are you okay?” and they weren’t.

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Goliath lost. How smaller employers can beat the big players to the best talent

June 08, 2018 Mark Puncher

Competing with bigger organisations can be tough but it’s a battle you can win. If you’re the underdog in an arena of giants, here’s how you can fight smarter and punch above your weight.

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Want to be known as an employer of choice? Start by treating your people well and giving them reasons to engage.

April 27, 2018 Mark Puncher

In a recruitment market full of SHOUTY JOB ADS!!!!, lazy mistruths and hollow hype, here’s my advice on being, and showing that you really are, a great Australian employer.

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Candidates in 2018: Informed, expectant and always ready to move

April 10, 2018 Mark Puncher

Candidate expectations and behaviours are changing dramatically yet too many Australian employers are still doing what they’ve always done. Here’s what’s changed and how you need to respond.

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The Roles of HR and Marketing in Employer Branding

March 2018 Mark Puncher

If you’re working in recruitment or HR, you’ll know the common question - Is employer branding a job for HR or marketing? The answer, obviously, is that both need to be involved. The secret is understanding when and how. Here’s what experience has taught me.

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4 Employer Branding Fails

March 2018 Mark Puncher

Employer branding is on pretty much every organisation’s radar right now but not everyone’s getting it right. Here are 4 examples of what not to do, featuring people and organisations who really should know better. We challenge you not to laugh out loud.

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Imagine if we were honest during the recruitment process?

March 2018 Mark Puncher

All candidates and employers want from each other is honesty - to really get to the truth about each other before committing. So why are we still doing that awkward dance?

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