If someone asked why you like working at your organisation, what would you say?

Is it about making a difference? Do you like the career growth opportunities? Perhaps you’ve got a stellar team that you can’t imagine working without.

Here’s the thing - there are a lot of organisations who could put out the exact same message. A good EVP device will unpack your organisation’s specific talent offer and employee experience, and communicate how each EVP element is experienced at your organisation. It’s all in the story you tell.

So, it’s not just “making a difference.” It’s being there for someone’s first breath. It’s holding their hand for their last.

It’s not just “career growth opportunities.” It's about a team who are shaping the future of their home town, developing skills over decades and climbing the ranks - and helping new recruits do the same.

It’s not just “working with a great team.” It’s your colleague coming up to your desk and telling you that you should apply for that leadership role. And when you say “I don’t think I can do it,” it’s the response: “Of course you can.”

We’ve gathered three examples from three very different organisations who all have a unique story to tell. Keep reading to see what a well-executed Employee Value Proposition (EVP) can look like, and explore their careers pages to see how they’ve used storytelling strategies to bring their messages to life.

Powerlink: Every possibility starts with you

Each day, Powerlink keeps the lights on for more than five million Queenslanders and a quarter of a million businesses. It’s a critical player in the Queensland economy and yet, many Queenslanders have never heard of it!

However, Powerlink is an organisation with a powerful story to tell (pun intended!)

It’s home to teams of super smart, motivated people who still take the time to say g’day in the hallways. It’s home to problem solvers and knowledge sharers. Most importantly, it’s home to people united by a deep sense of purpose.

Powerlink’s leadline works because it’s short and sharp, while still speaking to the themes we uncovered in talking to their people - opportunity, growth, scale and challenge. Critically, it works because the smart folks at Powerlink have rolled this messaging out consistently across multiple channels, while simultaneously incorporating it into their welcoming, intuitive and people-focused careers site.

Dubbo Regional Council: At the heart of community. At the start of the future

Often, when people think of council jobs, it’s about filling potholes and digging up roads. Yet, councils offer so many opportunities for a wide range of candidates.

Enter Dubbo Regional Council (DRC). Its people care deeply about their community. They stand together when crisis strikes and they’re also excited about the future of their region. DRC people have good reason to be - not only is Dubbo a thriving and evolving regional city, but it’s also at the epicentre of Australia’s renewable energy transition!

DRC’s EVP lead line and messaging work because they speak to these exciting possibilities for innovation and change-making while also capturing DRC’s fundamental purpose - to support and improve the community. The messaging, people stories and videos drive home that a job at DRC is about so, so much more than filling potholes.

DRC is doing a fantastic job telling its story through the real experiences of its people. You can explore their EVP messaging and employer branding content here.

Where there’s life, there’s Mercy. Where there’s care, there’s You

Healthcare has never been the easiest sector to work in. The extra pressures of COVID-19 coupled with an ageing population have only made things tougher. The people at Mercy Health know this better than anyone. Yet, Mercy Health people still show up every day. Because they know what they do matters.

Mercy Health’s leadline works because it captures so much of what Mercy stands for. The organisation supports people at every stage of life, from its maternity hospitals to its aged care homes. And it couldn’t do this without the care factor of its people. Health is about more than pills, prescriptions and medical procedures; it’s about connection, trust and commitment.

The content Mercy Health has rolled out also shows the scope of opportunity at Mercy Health.

At the beginning of this blog, we said that your EVP needs to tell your authentic story by communicating the way your people experience your talent offer.

The below message was shared with us by the team at Mercy Health, after rolling out their newly articulated EVP:

I want to share a little encounter that I had with a patient's family on Friday. The patient's husband was quite resistant to the palliative care approach. He thinks palliation means we will just leave his wife in the room and die. So I explained to him what we do, and I said to him "At Mercy Health, we believe where there is life, there is Mercy. We will look after her." I could see a sense of relief and reassurance in his eyes (maybe with a bit of tears, too.) Those words were powerful, more than just a slogan, but reaching deep to our hearts.

Thanks again.
Warm regards,

[Name withheld]
HOU Palliative Care
WMH and Mercy Palliative Care

Talk about goosebumps. When we shared this with our team there were definitely some tears in our eyes too.

That’s the power of a great EVP. It reinforces why your people choose to work with you, over anywhere else. It shares that story with the world. And it’s uniquely yours.