EBA Opinion

Mark Puncher

CEOs! If you want the best people, get strategic about how you recruit them (3 recruitment tips for CEOs)

Every leader knows the importance of employing the right people. The quality and engagement of your workforce is the key factor of organisational success, mediocrity or downright failure.

So attracting and hiring those people is vital, right?

Now, be honest. How much do you know about your organisation’s recruitment strategy? Do you have one?

Thought so.

The bottom line is this: Too many Australian employers still treat talent acquisition as a reactive admin process. We only care about recruitment when someone resigns. Of course, the best performing organisations take a different view. They put talent first. And that starts with their leaders. With you.



Here are 3 tips for what you can do to transform your results

1. Exec Meetings: Put people and recruitment first on the agenda

We know the drill for Exec Meetings. Numbers first, then sales, operations and maybe marketing. Then the rest. If ‘HR’ is consistently near the bottom of the list, try switching things up. You and your senior team should be talking about your people – current and future – as a priority. A simple agenda switch can send a huge message.

2. You have a robust strategy for clients. Why not for employees?

Effective, sustainable talent acquisition doesn’t happen by accident, and it certainly doesn’t happen by chucking a few ads on SEEK. Your Recruitment / People Leader should be delivering you a clear, actionable strategy and you should be invested in it. Oh, and if your recruiters are justifying their work by reporting on ad views and total application numbers, push back.

3. Struggling to recruit and retain good people? Be brave and look in the mirror... and at Glassdoor

If your current people aren’t happy, future candidates will quickly find out. Glassdoor, SEEK, Indeed and various others have created highly appealing spaces for your current and past employees to anonymously share their experiences of working for you. And we all know that people are most likely to share when they have something negative to say. It can be painful, but read the reviews and reflect – if a handful of people are saying the same things, they’re probably true.

Let’s ditch the negativity! The majority of CEOs I work with run truly fantastic (albeit imperfect) organisations. Your best recruitment marketing asset is undoubtedly your people. Engaged employees can easily become powerful advocates. Create the culture, platform and process for your people to showcase your organisation, in their words and on their terms.

We’d love to help you hire better people and get more out of them. For a confidential conversation about your talent challenges and opportunity, send me a message or connect with me on LinkedIn.

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About the Author:

Mark Puncher is Employer Branding Australia’s Founder and Chief Energy Officer. Having spent much of the last 17 years with one foot in recruitment and the other in marketing, Mark loves helping fantastic, imperfect organisations bring their stories to life to engage their future superstars.

About Employer Branding Australia:

We exist to help you attract the best talent and keep them engaged. Together, we’ll create and promote your 'Why work for us?' and turn your authentic people stories into your most powerful marketing tool.

Contact us today for a free, honest assessment of your employer branding opportunity.

e: hello@employerbrandingaustralia.com

t: 07 3501 0558