How To Employer Branding Guides

Our How To series brings you free advice and guidance on how to harness your employer brand

10 Step Guide to Great Employer Branding

10 key steps you can take to bring your talent offer to life and turn it into better recruitment results. Includes:

  • The importance of employer brand research
  • How to create an EVP
  • Authenticity in employer branding
  • Employer branding strategy
  • The power of employee storytelling
  • Measuring your employer brand

How to Create an Employee Value Proposition

Expert advice on how to uncover and craft your employee value proposition. We’ll help you understand who you are and bring that to life in a unique, authentic way. Includes:

  • What is an Employee Value Proposition (EVP)?
  • 6 Steps to Creating your EVP
  • What makes an EVP great?

How to Develop an Employer Branding Strategy

Find out from the experts how to produce and execute a best practice employer branding strategy which is clear, actionable and effective. Includes:

  • The Importance of a Strategy in Employer Branding
  • 6 Steps to Developing and Executing your Employer Branding Strategy
  • What Makes an Employer Branding Strategy Great?

Employer Branding On A Budget

A guide to shaping your employer brand without huge spend. Learn where you should spend time, energy and money when budgets are tight.

  • Australian employer brand priorities
  • How to avoid black holes and pitfalls
  • DIY employer branding ideas
  • How to start internal employer branding

Advice: Employer Branding Business Case

Advice on how to get internal buy in and sign off for employer branding activity.

  • Tips on how to write an employer branding business case - the best structure and what to include
  • ROI and trend stats to promote the impact and benefits of employer branding in Australia
  • Examples and case studies of great employer branding results in Australia
  • Advice on what approaches you should be proposing

Guide to Best Practice Graduate Recruitment and Retention

Insights on how to attact, retain and engage the best graduates in Australia. Includes:

  • Career insights: What matters most to today’s graduates
  • Employer branding tips for graduate attraction
  • Turning graduate hires into powerful employee advocates
  • The Millennial factor - How to get the best out of the latest generation

Guide to Great Video for Employer Branding

This Australian employer branding video guide shows talent and recruitment video best practice. Includes:

  • Why video is so important for employer branding, recruitment and retention
  • Best practice advice for recruitment videos
  • How to deliver home made employee videos
  • Employer brand video examples