We've poured (almost) everything we know about employer branding into one comprehensive guide, to help you survive and thrive in 2025/26.

• Find out what's trending in talent right now, with insights from talent leaders across the country
• Read case studies and success stories from a diverse range of organisations
• Discover how to measure the success of your employer brand
• Explore EVP essentials for 25/26, the power of company values, and how to amplify your storytelling on socials and beyond

10 key steps you can take to bring your talent offer to life and turn it into better recruitment results. Includes:

• The importance of employer brand research
• How to create an EVP
• Authenticity in employer branding
• Employer branding strategy
• The power of employee storytelling
• Measuring your employer brand

Expert advice on how to uncover and craft your employee value proposition. We’ll help you understand who you are and bring that to life in a unique, authentic way. Includes:

• What is an Employee Value Proposition (EVP)?
• 6 Steps to Creating your EVP
• What makes an EVP great?

Find out from the experts how to produce and execute a best practice employer branding strategy which is clear, actionable and effective. Includes:

• The Importance of a Strategy in Employer Branding
• 6 Steps to Developing and Executing your Employer Branding Strategy
• What Makes an Employer Branding Strategy Great?

A guide to shaping your employer brand without huge spend. Learn where you should spend time, energy and money when budgets are tight.

• Australian employer brand priorities
• How to avoid black holes and pitfalls
• DIY employer branding ideas
• How to start internal employer branding

Advice on how to get internal buy in and sign off for employer branding activity.

• Tips on how to write an employer branding business case - the best structure and what to include
• ROI and trend stats to promote the impact and benefits of employer branding in Australia
• Examples and case studies of great employer branding results in Australia
• Advice on what approaches you should be proposing

Insights on how to attact, retain and engage the best graduates in Australia. Includes:

• Career insights: What matters most to today’s graduates
• Employer branding tips for graduate attraction
• Turning graduate hires into powerful employee advocates
• The Millennial factor - How to get the best out of the latest generation

Learn how an exceptional employee experience program will reinforce your employer brand.

• How onboarding sets the tone for the employee experience
• The interconnection between cultural, social and functional benefits of your EVP
• Facts and figures showing the importance of recognition for engagement and productivity

Tell your organisation’s story through creative storytelling.

• Examples of employer branding content to focus on
• When and where to share your content
• How to set goals and measure ROI

Supercharge your talent attraction results with the expertise of specialist partners.

• Why a holistic talent strategy developed with partners will deliver better results
• How to choose the right partner, and some red flags to look out for
• Step-by-step guide to nailing your talent attraction approach

How to recruit better for the short and the longer term - by building and nurturing talent communities, fuelled by employer branding strategy and content.

• The benefits of connecting your employer brand and talent pool strategies
• Go beyond individual campaigns and develop a sustainable approach
• Get better long term recruitment results, whatever the market conditions