To survive and thrive in the complex climate of 2024, you need to take a back-to-basics approach to your employer brand.

• Learn the 4 key ingredients to effective employer branding - tried and tested by our expert team
• Hear case studies and success stories from real organisations
• Get advice on where to focus for 2024

10 key steps you can take to bring your talent offer to life and turn it into better recruitment results. Includes:

• The importance of employer brand research
• How to create an EVP
• Authenticity in employer branding
• Employer branding strategy
• The power of employee storytelling
• Measuring your employer brand

Expert advice on how to uncover and craft your employee value proposition. We’ll help you understand who you are and bring that to life in a unique, authentic way. Includes:

• What is an Employee Value Proposition (EVP)?
• 6 Steps to Creating your EVP
• What makes an EVP great?

Find out from the experts how to produce and execute a best practice employer branding strategy which is clear, actionable and effective. Includes:

• The Importance of a Strategy in Employer Branding
• 6 Steps to Developing and Executing your Employer Branding Strategy
• What Makes an Employer Branding Strategy Great?

A guide to shaping your employer brand without huge spend. Learn where you should spend time, energy and money when budgets are tight.

• Australian employer brand priorities
• How to avoid black holes and pitfalls
• DIY employer branding ideas
• How to start internal employer branding

Advice on how to get internal buy in and sign off for employer branding activity.

• Tips on how to write an employer branding business case - the best structure and what to include
• ROI and trend stats to promote the impact and benefits of employer branding in Australia
• Examples and case studies of great employer branding results in Australia
• Advice on what approaches you should be proposing

Insights on how to attact, retain and engage the best graduates in Australia. Includes:

• Career insights: What matters most to today’s graduates
• Employer branding tips for graduate attraction
• Turning graduate hires into powerful employee advocates
• The Millennial factor - How to get the best out of the latest generation

Learn how an exceptional employee experience program will reinforce your employer brand.

• How onboarding sets the tone for the employee experience
• The interconnection between cultural, social and functional benefits of your EVP
• Facts and figures showing the importance of recognition for engagement and productivity

Tell your organisation’s story through creative storytelling.

• Examples of employer branding content to focus on
• When and where to share your content
• How to set goals and measure ROI

Supercharge your talent attraction results with the expertise of specialist partners.

• Why a holistic talent strategy developed with partners will deliver better results
• How to choose the right partner, and some red flags to look out for
• Step-by-step guide to nailing your talent attraction approach

How to recruit better for the short and the longer term - by building and nurturing talent communities, fuelled by employer branding strategy and content.

• The benefits of connecting your employer brand and talent pool strategies
• Go beyond individual campaigns and develop a sustainable approach
• Get better long term recruitment results, whatever the market conditions