This guide gives you key advice on how to make an employer branding business case to your organisation

Whether you’re conducting employer brand research, creating an employee value proposition or designing or measuring your Australian employer branding strategy, this Guide will help you inform and excite your leadership team and other stakeholders about your employer branding and talent attraction opportunity.

The Guide contains:

• Tips on how to write an employer branding business case - the best structure and what to include
• ROI and trend stats to promote the impact and benefits of employer branding, across attraction, retention, employee satisfaction and performance
• Examples and case studies of great employer branding results in Australia
• Advice on what approaches you should be proposing