Employer Branding for Construction an Engineering

Advice on how to approach employer branding for construction and engineering employers

Mark Puncher

Author’s introduction

Whether or not ‘construction’ and ‘engineering’ can or should be discussed together is a topic for debate but it’s clear that the two industries are converging on many fronts. From a recruitment perspective, each has its own distinct challenges but they also have commonalities, including skills shortages, losing people to other sectors, and the challenge of attracting a more diverse demographic.

What is clear is that companies in this space need to respond and to get smarter in the way they engage and attract talent. This guide shows you how you can make the perfect start by shaping and promoting your unique, authentic employer brand.

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