Employer Branding for Councils and Local Government

Advice on how to approach employer branding for Councils / Local government

Mark Puncher

Author’s introduction

For many Australian councils, the biggest recruitment challenge is not volume of applications but the quality. In a sector which is continually changing, attracting and hiring people with the right expectations and motivations for joining is absolutely critical. For decades, many recruiting councils have emphasised the flexibility and job security of working for local government, which has not always helped combat the perception of ‘an easy option’, ’a step back’ or ‘a lifestyle choice’. In 2018, you need to be more agile and driven than ever and you need people who will thrive on shaping that culture , while also enjoying the benefits that you offer.

This guide helps you shape an employer brand which reflects your current reality, to help you recruit across a diverse range of roles, attracting candidates locally and from further afield.

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