Author’s introduction
It has been estimated that Australia will have a shortfall of 85,000 nurses by 2025. As it stands, this will only get worse - By 2055, around 40,000 Australians will be over the age of 100 and our population is expected to surpass 40 million people.
The numerous challenges of recruiting into healthcare depend on who and where you’re recruiting but there’s no doubt that the nursing problem is mirrored among allied health professionals and GPs, particularly in rural and remote areas of the country. Even in mainstream contexts, the competition for the best professionals is fierce, and employers are now recognising the need to harness their employer brand to proactively target quality candidates.
This guide helps you embrace the challenge, starting with understanding who you really are and what you offer.
