Employer Branding for Universities and Higher Education Institutions

Snapshot

Advice on how to approach employer branding for Universities and Higher Education Institutions.

Author’s introduction

Australia’s higher education sector employs more than 120,000 people and contributes around $25 billion to our economy. Yet when it comes to recruitment, there is a wide range of challenges to address. From an ageing academic workforce to the need for more commercial skills and a more agile culture, universities are having to work harder and smarter to attract the best people, with the right motivations to move them forward.

This guide gives you the tools to understand your talent offer and to bring this to life in new and meaningful ways.

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