https://www.employerbrandingaustralia.com/perspectives daily 0.75 2026-07-20 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/7062785e-94f4-49d0-802b-6faacbc6f45b/PORT+AUTH-38+%281%29.jpg https://www.employerbrandingaustralia.com/perspectives/mark-punchers-5-step-framework-for-personal-branding monthly 0.5 2026-07-14 https://www.employerbrandingaustralia.com/perspectives/what-keeps-gen-z-engaged-at-work monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/50f11758-64c6-4183-83f1-d441cfb7f738/Untitled+design.png Perspectives - My TikTok feed convinced me to quit my job. Here’s what I learned. - As my thoughts continued to percolate like my morning coffee grounds, my algorithm added a double shot of espresso into the mix: “How to know when it’s time to quit your job.” “The best way to get a pay rise? Get a new job.” The next app I opened was SEEK. Funny how just a cursory scroll set off a chain reaction that ended in me handing in my resignation. If you’re a senior leader reading this, the takeaway isn’t that my generation doesn’t care about work. At Employer Branding Australia, we speak to Australian employees every single day - of all ages - and purpose is among the leading reasons why they say they love their job. https://www.employerbrandingaustralia.com/perspectives/beyond-recruitment-how-to-embed-your-employer-brand-into-everyday-culture monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/737772c1-bfe9-4aee-bb42-fe2dba85095b/Beyond+Recruitment-+How+to+Embed+Your+Employer+Brand+into+Everyday+Culture.jpg Perspectives - Beyond Recruitment: How to Embed Your Employer Brand into Everyday Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5d89f69b-3034-4086-adb2-c94d6d3e4ce0/Hannah+Brink_Headshot_2025_Preference+%282%29.jpg Perspectives - Beyond Recruitment: How to Embed Your Employer Brand into Everyday Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/employer-branding-hr-marketing monthly 0.5 2026-06-01 https://www.employerbrandingaustralia.com/perspectives/is-employer-branding-just-a-nice-to-have-5-myths-every-leader-should-know monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5a3bb754-b0f8-4aaa-8aaa-de5028ef9303/Is+Employer+Branding+Just+a+Nice-to-Have%3F+5+Myths+Every+Leader+Should+Know.jpg Perspectives - Is Employer Branding Just a Nice-to-Have? 5 Myths Every Leader Should Know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/the-art-of-recycling-why-your-best-evp-led-stories-deserve-a-second-and-third-act monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/31cd78c6-2530-4f30-bfa5-ed2a8ffcb645/Eden+Boyd_Headshot_2025_Preference+1+%281%29.jpg Perspectives - The Art of Recycling: Why Your Best EVP-Led Stories Deserve a Second (and Third!) Act - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/how-ordinary-moments-can-unlock-your-why-work-with-us-message monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1773987530194-9G60BUQ0ONGJO30ME7Y9/blog-76.jpg Perspectives - Finding Your EVP in Everyday Moments https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/921009ae-093f-4e66-8614-a1485f2ecc08/Screenshot+2026-05-20+at+11.50.49%E2%80%AFam.png Perspectives - Finding Your EVP in Everyday Moments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode12 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/03712fdd-c9ec-49c4-82a4-d356d9ed36b3/Episode+12.png Perspectives - The brightest minds on the map: Why TA and Marketing need a shared compass - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/how-managers-bring-your-employer-brand-to-life-or-undo-it monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/aca5d78c-fd4a-497f-b6ad-22994500be47/How+managers+bring+your+employer+brand+to+life+%28or+undo+it%29.jpg Perspectives - How managers bring your employer brand to life (or undo it) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode11 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5bcf3bed-209c-4464-8346-1d0338112d5e/Episode+11.png Perspectives - Gloss vs Grit: Why authenticity beats the ‘cool factor’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode10 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/3f0e7d3f-96a8-415f-aea7-2d986a117642/Episode+10.png Perspectives - Where Purpose Meets Possible: Shifting the narrative at Bupa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/reflections-for-2026-humans-work-and-the-need-to-fall-in-love-again monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/27663c17-6440-4e78-94f0-738a2954fd82/Reflections+for+2026-+Humans%2C+work+and+the+need+to+fall+in+love+again+.jpg Perspectives - Reflections for 2026: Humans, work and the need to fall in love again - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - Reflections for 2026: Humans, work and the need to fall in love again - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode9 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/04b84d16-8ffb-419c-8b57-aaa0231b62f8/Episode+9.png Perspectives - Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/strategic-employer-branding-tips-for-operational-downtime monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/ef497214-f626-4cc5-a75e-a76419f2b7c8/Strategic+Employer+Branding+Tips+for+Operational+Downtime.jpg Perspectives - Strategic Employer Branding Tips for Operational Downtime - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode8 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/4743fadc-e9ce-4cf9-8239-756f6397aaf3/Episode+8.png Perspectives - Hiring for heart: the reality of recruiting in Human Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode7 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/02c6e4d9-0916-43a0-b135-c3e3c739e7cb/Episode+7.png Perspectives - The ABC's of Great Employer Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/how-smaller-employers-can-beat-the-big-players-to-the-best-talent monthly 0.5 2026-06-01 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/6b4d2f47-8887-4c36-a3ff-95559fd2ff7c/How+smaller+employers+can+beat+the+big+players+to+the+best+talent..png Perspectives - How smaller employers can beat the big players to the best talent. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - How smaller employers can beat the big players to the best talent. Mark is a proud Dad, a creative CEO and a true storyteller. He's spent much of the last 25 years with one hand in marketing, the other in talent and culture, and both feet in leadership. He has run marketing or employer branding operations in the APAC and the UK for organisations including Guardian News & Media, DMGT Group, Scout and Hanson Wade. Mark lives and breathes employer branding, culture shaping and strategic storytelling. When he isn't doing that, his current hobbies include reading, writing, music and trying to find food his kids will eat. He also has strong beliefs about the importance of wine. https://www.employerbrandingaustralia.com/perspectives/podcastepisode6 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/cf4bc16d-4f1a-4b70-b1b2-c7f05c9727ed/Episode+6.png Perspectives - Curiosity, Collaboration and the Evolution of Employer Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode5 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1294211e-8142-49ab-88a2-8b3eaad92335/Episode+5.png Perspectives - The Evolution of Work: Balancing Tech and the Human Element in Modern Organisations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/your-organisational-values-so-much-more-than-words-on-a-wall monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/943da330-0be6-4c06-ac9f-d43ae195a705/Your+organisational+values-+So+much+more+than+words+on+a+wall.jpg Perspectives - Your organisational values: So much more than words on a wall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/d0443307-f4b2-4a63-b936-5cacc4425522/Corporate+Values-+Moving+Beyond+Words+on+a+Wall.jpg Perspectives - Your organisational values: So much more than words on a wall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/e5348c50-b094-4660-aa55-5a34b00f07cf/Corporate+Values-+Moving+Beyond+Words+on+a+Wall+2.jpg Perspectives - Your organisational values: So much more than words on a wall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/why-ai-imagery-is-hurting-your-brand-and-what-to-do-instead monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/b958f5c3-ec9e-4fb3-a55c-5cf68f6c3191/Why+AI+imagery+is+hurting+your+brand+%28and+what+to+do+instead%29.jpg Perspectives - Why AI imagery is hurting your brand (and what to do instead) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode4 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/52a787c3-e0a9-479e-9e6d-9f1f7788c42a/Episode+4.png Perspectives - The Nobility of Purpose: Authentic Employer Branding in Human Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode3 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5ddb0935-0e99-4bf8-b42f-5293f58fc837/Episode+3.png Perspectives - Culture in Motion: How Cuscal Stays Ahead of the Game - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode2 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/ec6a4c4f-b0e3-4956-8095-44ec60fc23ed/Episode+2.png Perspectives - Authenticity Over Optics: Creating Inclusive EVP with Heart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/podcastepisode1 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/d68d6070-dbd8-47e7-ba6e-dfb365654bc7/Episode+1.png Perspectives - What is Employer Branding, really? And why does it matter so much? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/the-boomerang-effect-turning-former-employees-into-your-strongest-brand-ambassadors monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/b0d09e1f-535b-40b2-87ca-8e158b1953f7/The+boomerang+effect-+Turning+former+employees+into+your+strongest+brand+ambassadors+.jpg Perspectives - The boomerang effect: Turning former employees into your strongest brand ambassadors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/84348f3c-bb81-4c00-b9b9-f5be86dfe672/Amy+-+Blog.png Perspectives - The boomerang effect: Turning former employees into your strongest brand ambassadors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/evp-audit-why-its-time-to-pulse-check-your-employer-brand monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/d4e4e2f5-26e5-4280-a5c1-1394823ca251/EVP+Audit+Why+It%E2%80%99s+Time+to+Pulse+Check+Your+Employer+Brand.jpg Perspectives - EVP Audit: Why It’s Time to Pulse Check Your Employer Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/the-rainbow-connection-building-workplaces-where-lgbtqia-employees-truly-thrive monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/84b6e3eb-304f-4351-9d1f-999c1cf96d92/The+rainbow+connection-+building+workplaces+where+LGBTQIA%2B+employees+truly+thrive.jpg Perspectives - The rainbow connection: building workplaces where LGBTQIA+ employees truly thrive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/84348f3c-bb81-4c00-b9b9-f5be86dfe672/Amy+-+Blog.png Perspectives - The rainbow connection: building workplaces where LGBTQIA+ employees truly thrive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/going-the-distance-how-to-shape-a-culture-that-empowers-and-benefits-from-endurance-athletes monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/b3ea2ae1-eaf4-45f7-b3f7-c2a9b7bed839/Going+the+distance-+How+to+shape+a+culture+that+empowers+%28and+benefits+from%29+endurance+athletes.jpg Perspectives - Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/921009ae-093f-4e66-8614-a1485f2ecc08/Screenshot+2026-05-20+at+11.50.49%E2%80%AFam.png Perspectives - Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/its-the-knockout-blow-to-5-days-in-the-office-and-what-this-means-for-your-evp monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/e8366c82-d328-4b20-9183-7bd9ff827c33/It%27s+the+knockout+blow+to+5+days+in+the+office.+And...what+this+means+for+your+EVP.jpg Perspectives - It's the knockout blow to 5 days in the office. And...what this means for your EVP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/function-vs-feeling-how-to-build-an-evp-that-satisfies-more-than-just-basic-needs monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/3f1bd889-80d7-4b9f-a4d3-ed3271541536/Function+vs+Feeling+How+to+build+an+EVP+that+satisfies+more+than+just+basic+needs.jpg Perspectives - Function vs Feeling: How to build an EVP that satisfies more than just basic needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/8fa977e0-25df-4bbe-811b-329a5f3787eb/blog-67-maslow-wide.jpg Perspectives - Function vs Feeling: How to build an EVP that satisfies more than just basic needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/84348f3c-bb81-4c00-b9b9-f5be86dfe672/Amy+-+Blog.png Perspectives - Function vs Feeling: How to build an EVP that satisfies more than just basic needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/fiona-ironside-key-assets monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/b6669cd2-ae71-4044-999b-a4b67f56c08d/Fiona+Ironside+People+Story+Banner.png Perspectives - From foster care to CEO: Fiona Ironside’s story of resilience, compassion and purpose-driven leadership - Fiona Ironside is living proof of the life-changing difference foster care can make. Her own experience as an adolescent set her on a remarkable journey of personal and professional growth - from support worker to Chief Executive Officer of Key Assets Aotearoa/New Zealand. Humble, compassionate and deeply determined, Fiona shares the importance of wraparound support - for children, families and foster carers - and its ripple effect on future generations. https://www.employerbrandingaustralia.com/perspectives/does-workplace-surveillance-build-better-teams-or-erode-trust-and-transparency monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/c7a8cca8-fb81-4646-a445-1974f285d0c3/Does+workplace+surveillance+build+better+teams+or+erode+trust+and+transparency%3F.jpg Perspectives - Does workplace surveillance build better teams or erode trust and transparency? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/inclusive-parental-leave-your-untapped-advantage-in-the-war-for-talent monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/7d9c3395-d198-42f4-b1c2-77bfe4c61b00/Inclusive+parental+leave-+Your+untapped+advantage+in+the+war+for+talent.jpg Perspectives - Inclusive parental leave: Your untapped advantage in the war for talent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/ctrl-alt-disconnect-will-australias-new-law-improve-or-disrupt-the-quest-for-work-life-balance monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/2118eed2-8c65-4919-8a84-cd2556b28e9a/Ctrl%2C+alt%2C+disconnect-+Will+Australia%E2%80%99s+new+law+improve+or+disrupt+the+quest+for+work-life+balance%3F.jpg Perspectives - Ctrl, alt, disconnect: Will Australia’s new law improve or disrupt the quest for work-life balance? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/31cd78c6-2530-4f30-bfa5-ed2a8ffcb645/Eden+Boyd_Headshot_2025_Preference+1+%281%29.jpg Perspectives - Ctrl, alt, disconnect: Will Australia’s new law improve or disrupt the quest for work-life balance? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/three-organisations-three-very-different-evps-three-great-stories-that-inspire-attract-and-engage monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/54e03463-543a-4c6e-a64e-31816d81cbc7/https-%3Awww.employerbrandingaustralia.com%3Ainsights%3Aeba-opinion%3A62%3Athree-great-stories-that-inspire-attract-and-engage.jpg Perspectives - Three organisations. Three very different EVPs. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/human-connection-why-ai-still-cant-write-your-stories-for-you monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/a3e64772-6080-482c-af73-102169ea0e9b/Human+connection-+Why+AI+still+can%E2%80%99t+write+your+stories+for+you.jpg Perspectives - Human connection: Why AI still can’t write your stories for you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/long-form-or-short-form-eb-content-why-not-both monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/0fe57839-57fd-465b-92e8-805704e80573/Long-form+or+short-form+EB+content%3F+Why+not+both%21.jpg Perspectives - Long-form or short-form EB content? Why not both! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/921009ae-093f-4e66-8614-a1485f2ecc08/Screenshot+2026-05-20+at+11.50.49%E2%80%AFam.png Perspectives - Long-form or short-form EB content? Why not both! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/what-results-can-you-expect-from-an-employer-branding-project monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1c7e26a7-1879-4d05-8405-e837e31be282/What+results+can+you+expect+from+an+employer+branding+project%3F.jpg Perspectives - Employer Branding ROI: Actual Client Success Metrics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/how-to-create-a-careers-page-that-converts-spoiler-alert-its-through-authentic-people-centred-storytelling monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/19e12e3b-dc37-4862-954d-7e7319446081/How+to+create+a+careers+page+that+converts+%28spoiler+alert-+it%E2%80%99s+through+authentic%2C+people-centred+storytelling%29.jpg Perspectives - How to create a careers page that converts (spoiler alert: it’s through authentic, people-centred storytelling) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/who-are-your-best-employee-advocates-and-how-can-you-leverage-their-voices monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/c8b2ae77-d7b3-43e7-bcd5-e89a0c544e6e/Who+are+your+best+employee+advocates+-+and+how+can+you+leverage+their+voices%3F.jpg Perspectives - Who are your best employee advocates - and how can you leverage their voices? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/kombucha-on-tap-or-working-from-home-what-employee-benefits-do-your-people-really-care-about monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5c960dac-5d8f-4213-ac46-9ac4f364de27/Kombucha+on+tap+or+working+from+home-+What+employee+benefits+do+your+people+really+care+about%3F.jpg Perspectives - Kombucha on tap or working from home: What employee benefits do your people really care about? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/australia-is-about-to-start-reporting-on-the-gender-pay-gap-how-will-your-organisation-shape-up-in-the-public-eye monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/09ad0868-852e-4e53-a4d6-03925b887609/Australia+is+about+to+start+reporting+on+the+gender+pay+gap.+How+will+your+organisation+shape+up+in+the+public+eye%3F.jpg Perspectives - Australia is about to start reporting on the gender pay gap. How will your organisation shape up in the public eye? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/how-to-choose-the-right-employer-branding-partner monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/fc5ea4bb-7624-44c0-b045-d824e6bd0d5c/How+to+choose+the+right+employer+branding+partner.jpg Perspectives - How to choose the right employer branding partner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/will-ai-redefine-authenticity-in-employer-branding monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/35107409-871c-4168-99a6-f78d1c15caac/Will+AI+redefine+authenticity+in+employer+branding%3F.jpg Perspectives - Will AI redefine authenticity in employer branding? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/the-4-steps-of-ebarticulate-that-will-make-your-evp-shine monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/aedbe524-1e6f-43e5-b22d-bcea02eaa67b/The+4+steps+of+EBArticulate+that+will+make+your+EVP+shine.jpg Perspectives - The 4 steps of EBArticulate that will make your EVP shine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/keeping-connected-during-parental-leave-4-considerations-for-hr-leaders monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/4c856614-4b60-492e-ae5e-2749ced7b1e4/Keeping+connected+during+parental+leave-+4+considerations+for+HR+leaders.jpg Perspectives - Keeping connected during parental leave: 4 considerations for HR leaders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/842fed29-296c-4c99-b81d-bb456ea6a8f7/hannah-1.jpg Perspectives - Keeping connected during parental leave: 4 considerations for HR leaders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/why-knowing-your-audience-and-where-to-find-them-is-the-secret-sauce-your-job-ads-need-to-succeed monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/33c5f88e-6c3e-4023-98f8-024c81f00f92/Why+knowing+your+audience+%28and+where+to+find+them%29+is+the+secret+sauce+your+job+ads+need+to+succeed.jpg Perspectives - Why knowing your audience (and where to find them) is the secret sauce your job ads need to succeed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/why-investing-in-video-storytelling-will-do-wonders-for-your-employer-brand monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/01e56d9d-37a8-422e-aac8-8a1a50bf6193/Why+investing+in+video+storytelling+will+do+wonders+for+your+employer+brand+.jpg Perspectives - Why investing in video storytelling will do wonders for your employer brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/5-ways-to-boost-employee-engagement-and-battle-burnout monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/6c9de852-5043-45a3-8543-46cdcc14fd76/5+ways+to+boost+employee+engagement+and+battle+burnout.jpg Perspectives - 5 ways to boost employee engagement and battle burnout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/how-eden-boyd-helps-organisations-tell-their-true-story monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/c77ea92c-99e3-4b2a-9c8c-a3cbe6b185bf/eden-1.jpg Perspectives - How Eden Boyd helps organisations tell their true story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/3309d992-3a6c-4c82-9bf4-0f34c8812642/eden-2.jpg Perspectives - How Eden Boyd helps organisations tell their true story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/want-to-develop-a-great-evp-start-with-your-people monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/51a0b77a-c448-4db2-8ac3-8258e71f35ff/Want+to+develop+a+great+EVP%3F+Start+with+your+people.jpg Perspectives - Want to develop a great EVP? Start with your people - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/are-we-right-for-each-other-6-alternative-job-interview-questions-to-help-you-find-your-match monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/df2ba045-373a-49c4-af1e-a29053ebbad0/%E2%80%98Are+we+right+for+each+other%3F%E2%80%99+Six+alternative+job+interview+questions+to+help+you+find+your+match.jpg Perspectives - ‘Are we right for each other?’ 6 alternative job interview questions to help you find your match - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/going-the-distance-lauren-forceys-dedication-to-storytelling-takes-her-to-new-heights monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/8e31a300-8e53-43c3-a8f2-8c24fd39e058/Going+the+Distance-+Lauren+Forcey%E2%80%99s+Dedication+to+Storytelling+Takes+Her+to+New+Heights.jpg Perspectives - Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/a7d3bd4a-9494-4f15-b926-59b333cb7bae/lauren-1.jpg Perspectives - Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/461cd8c3-12d2-499b-bd3a-4f946de6d3f7/lauren-2.jpg Perspectives - Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/why-onboarding-matters-and-how-to-get-it-right monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/14214999-2bc0-4e46-ae02-dc2a0677459f/Why+onboarding+matters+%28and+how+to+get+it+right%29.jpg Perspectives - Why onboarding matters (and how to get it right) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/009501f4-cf5a-4500-9f1f-3cef87e05edb/onboarding-1.png Perspectives - Why onboarding matters (and how to get it right) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/how-to-conduct-the-perfect-interview-and-hire-the-right-person-for-the-job monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/6d78e228-321b-408d-aec3-da2c305ebcca/How+to+conduct+the+perfect+interview+-+and+hire+the+right+person+for+the+job.jpg Perspectives - How to conduct the perfect interview - and hire the right person for the job - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/location-tips-for-attracting-talent-outside-the-big-cities monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/7c0c97da-0342-4b08-9a99-ec95355ffb4e/Location%2C+location%2C+location-+tips+for+attracting+talent+outside+the+big+cities.jpg Perspectives - Location, location, location: tips for attracting talent outside the big cities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/offboarding-a-make-or-break-moment-for-your-employer-brand monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/6b84da6c-547c-4cfb-a853-8267c4f85733/Offboarding-+a+make+or+break+moment+for+your+employer+brand.jpg Perspectives - Offboarding: a make or break moment for your employer brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/156c3d1b-85fb-4026-85f5-61306f79ae8a/offboarding-1.jpg Perspectives - Offboarding: a make or break moment for your employer brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/d5b3a514-d385-4a6e-9ccd-d0f9228178f1/offboarding-2.jpg Perspectives - Offboarding: a make or break moment for your employer brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/how-to-measure-the-roi-of-your-employer-brand monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/31fd05ac-aee3-4eb5-b4a3-4c0e62383f0f/How+to+measure+ROI+of+your+employer+brand..jpg Perspectives - How to measure the ROI of your employer brand. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - How to measure the ROI of your employer brand. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/competing-with-bigger-businesses-for-talent-use-size-to-your-advantage monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1cb0ffbc-f389-4fd6-8c03-f72151dd2cbe/Competing+with+bigger+businesses+for+talent%3F+Here%E2%80%99s+how+you+can+use+size+to+your+advantage..jpg Perspectives - Competing with bigger businesses for talent? Use size to your advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1e6045db-24da-4619-8107-8454e71c1a1d/maslow.png Perspectives - Competing with bigger businesses for talent? Use size to your advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/7161e4c0-a3c7-4479-911b-1d5306c04568/mark-list.png Perspectives - Competing with bigger businesses for talent? Use size to your advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/921009ae-093f-4e66-8614-a1485f2ecc08/Screenshot+2026-05-20+at+11.50.49%E2%80%AFam.png Perspectives - Competing with bigger businesses for talent? Use size to your advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/a-complex-and-uncertain-talent-market-lean-in-or-lose monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/760fdadf-c2e4-433e-a425-8e6f26a29b81/Lean+in+or+lose+.jpg Perspectives - A complex and uncertain talent market: Lean in or lose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - A complex and uncertain talent market: Lean in or lose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/more-than-a-campaign-what-employer-branding-means-to-me monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/fd19af72-adfa-4efe-bddc-da1557a0f38f/More+than+a+campaign-+What+employer+branding+means+to+me.jpg Perspectives - More than a campaign: What employer branding means to me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/the-good-the-bad-and-the-ugly-why-an-honest-evp-will-help-you-keep-the-right-people monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/7e4abaeb-dd54-43f7-99c3-b07191d35ddb/The+good%2C+the+bad+and+the+ugly-+Why+an+honest+EVP+will+help+you+keep+the+right+people.jpg Perspectives - The good, the bad and the ugly: Why an honest EVP will help you keep the right people - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/d8581d68-48bb-4288-b2ae-447717df7c06/why-evp-miwatj.jpg Perspectives - The good, the bad and the ugly: Why an honest EVP will help you keep the right people - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/ceebfbe1-f420-4230-b8fd-7fd7697b08d9/why-evp-latrobe.jpg Perspectives - The good, the bad and the ugly: Why an honest EVP will help you keep the right people We’re so proud of all that Council has achieved over the years. But like any organisation, we’re continuing to evolve, and we still have challenges to overcome. We know that council work isn’t always easy. It can be complex and sometimes political. We’re working to reduce the red tape, accelerate decision-making and streamline processes, for the benefit of our community and our teams. We can’t please everyone, all the time. But our people work really hard, and we want them to be proud. So more than ever, we’re celebrating their efforts and achievements. We’re also listening to them about their experiences at Council so we can continue to grow, together. Help us make the difference, right here. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/8da48349-dae2-46ae-9d47-852edac0be4a/why-evp-des.jpg Perspectives - The good, the bad and the ugly: Why an honest EVP will help you keep the right people - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/how-to-write-a-great-job-ad-5-tips-for-a-successful-hiring-campaign monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1780369835626-HNYH55WR327C8KIL73O8/How+to+write+a+great+job+ad+5+tips+for+a+successful+hiring+campaign.jpg Perspectives - How to write a great job ad: 5 tips for a successful hiring campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/2ebc2a2a-9bea-4671-a084-e87581f8bad3/job-ad-1.jpg Perspectives - How to write a great job ad: 5 tips for a successful hiring campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/c1b891fe-bc56-4a55-a975-63199075db87/job-ad-4.jpg Perspectives - How to write a great job ad: 5 tips for a successful hiring campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/2fe57b5f-d52f-468b-b576-b323e76be099/job-ad-5.jpg Perspectives - How to write a great job ad: 5 tips for a successful hiring campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/d8eb7b11-e96f-452a-8c5c-fc5e7e893032/job-ad-2.jpg Perspectives - How to write a great job ad: 5 tips for a successful hiring campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/cedc328f-6596-4e71-ac2b-104007aca5eb/job-ad-3.jpg Perspectives - How to write a great job ad: 5 tips for a successful hiring campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/want-to-drive-pride-connection-and-belonging-humanise-your-culture-through-stories monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/10eacb07-8a2a-4964-930b-d52dbc953c05/Want+to+drive+pride%2C+connection+and+belonging%3F+Humanise+your+culture+through+stories.jpg Perspectives - Want to drive pride, connection and belonging? Humanise your culture through stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/921009ae-093f-4e66-8614-a1485f2ecc08/Screenshot+2026-05-20+at+11.50.49%E2%80%AFam.png Perspectives - Want to drive pride, connection and belonging? Humanise your culture through stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/steve-gard-circle-back-initiative monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/e6af4172-f63b-4622-aa61-574cba46f5ed/Steve+Gard+people+story+banner.png Perspectives - How Steve Gard is revolutionising the candidate experience with The Circle Back Initiative - Have you ever waited anxiously for a response after applying for a job, but it never showed? Most of us know the feeling – but Steve Gard is shifting this reality one employer at a time. Steve created The Circle Back Initiative to improve the experience job hunters receive after submitting an application, starting with a commitment to respond to every candidate. With more than 200 companies and counting, here’s how Steve’s mission for change is building a kinder future. https://www.employerbrandingaustralia.com/perspectives/mabior-ring-wic monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/2904831c-fde1-4b57-b9a5-91732793f933/Mabior+Ring+People+story+banner.png Perspectives - The Workplace Injury Commission’s Mabior Ring: The Project Manager with Ubuntu at Heart - Mabior Ring has lived a life few of us could ever truly understand. As a migrant to Australia, the intelligent and compassionate Project Manager has overcome challenge after challenge with resilience, gratitude and a determination to succeed. We’re proud to share his story. https://www.employerbrandingaustralia.com/perspectives/connor-simmonds-maxispan monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/c2564859-7fa9-4a7d-8096-1468c7d21c62/Connor+Simmonds+people+story+banner.png Perspectives - From Helping Hand to Leading Hand: Connor Simmonds’ Journey to Leadership with Maxispan - Eager to kickstart his career in construction, Connor Simmonds just needed to be given a chance. After a rocky start, he was handed that opportunity by Maxispan. What followed is a testament to the magic that happens when an employer gives someone with the right attitude a go. Hard-working and high-achieving, Connor is now the most senior leader of his crew. We’re proud to share his inspiring story. https://www.employerbrandingaustralia.com/perspectives/attracting-gen-z-talent-on-social-media monthly 0.5 2026-06-22 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/b3fd37c4-51ac-4f8b-9912-a1c975c666c5/social-banner-starbucks.jpg Perspectives - A match made in… BeReal? Attracting Gen Z talent on social media - Make it stand out Starbucks Instagram https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/9389946c-5a2b-4f3c-9010-5362bcbd18db/social-banner-VRG-GRL.jpg Perspectives - A match made in… BeReal? Attracting Gen Z talent on social media - Make it stand out VRG GRL Instagram Reels https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/cd8cc728-1761-4bae-a23b-c8d35a2b9d8b/social-banner-duolingo.jpg Perspectives - A match made in… BeReal? Attracting Gen Z talent on social media - Make it stand out Duolingo TikTok https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/08aabf4a-53d0-4229-bed5-fd2139f1e08d/social-banner-snapchat.jpg Perspectives - A match made in… BeReal? Attracting Gen Z talent on social media - Make it stand out Snapchat Example https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/fb72aaaa-ea13-451d-a9a9-d7452117aaf3/social-banner-be-real.jpg Perspectives - A match made in… BeReal? Attracting Gen Z talent on social media - Make it stand out BeReal Example https://www.employerbrandingaustralia.com/perspectives/how-user-generated-content-builds-your-employer-brand monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/7d1a3910-c5fd-4a6f-81ac-f465663726e1/How+User-Generated+Content+Builds+Your+Employer+Brand.jpg Perspectives - How User-Generated Content Builds Your Employer Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/437f36ec-1a55-4c93-bc63-1e7b77085b73/advocacy-1.jpg Perspectives - How User-Generated Content Builds Your Employer Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/ee92c330-7a8e-478d-8eff-39c787f4506c/advocacy-2.jpg Perspectives - How User-Generated Content Builds Your Employer Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/97edeb41-ed13-47a2-8b2c-d60652238070/advocacy-3.jpg Perspectives - How User-Generated Content Builds Your Employer Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/the-future-favours-the-flexible-reflections-from-the-2022-ahri-national-convention monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1780367131957-24SQFS0A2M2OZ43ZBN3R/AHRI+2022.jpg Perspectives - The Future Favours the Flexible: Reflections from the 2022 AHRI National Convention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/085d948c-eb57-451b-a008-099b719b082a/ahri-august-pulse-survey.png Perspectives - The Future Favours the Flexible: Reflections from the 2022 AHRI National Convention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/436c1474-e36c-49d5-b2ac-4ef9b6b1d8b6/Dave+Concannon_Headshot_2025_Preference+2+%282%29.jpg Perspectives - The Future Favours the Flexible: Reflections from the 2022 AHRI National Convention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/6-strategies-to-attract-and-retain-top-talent-in-a-brave-new-world monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1780366676462-78P93H5KI5151R8VZ6W7/Six+top+tips+for+attracting+and+retaining+talent+in+a+Brave+New+World.png Perspectives - 6 Strategies to Attract and Retain Top Talent in a Brave New World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - 6 Strategies to Attract and Retain Top Talent in a Brave New World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/employer-branding-tips-for-the-candidate-experience monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/d706db1a-540a-4f91-a82d-c9ffd7ba4875/Employer+Branding+Tips+for+the+Candidate+Experience.png Perspectives - Employer Branding Tips for the Candidate Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/employer-brand-storytelling-5-mistakes-to-avoid monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1780365351921-KTEFGH3A980EDOQOLP7Q/Employer+Brand+Storytelling+5+Mistakes+to+Avoid.png Perspectives - Employer Brand Storytelling: 5 Mistakes to Avoid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/julia-dyer-xero monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5aad3a6c-e62c-49b1-8ab7-b355d7960f19/Julia+Dyer+people+story+banner.png Perspectives - Behind the scenes: Julia Dyer’s story of belonging at Xero - Like most working mothers, Julia Dyer is well-versed in the art of juggling. Just take today as an example: she’s working from home and her two young sons have just started school holidays. Julia has allowed the boys to bury themselves in their iPads all morning while she prepares to launch 45 events across the country next week. It’s enough to send anyone into a spin, but Julia has it all under control. This calm confidence has seen her widely celebrated by her peers at Xero. She’s built the Company’s ‘Refresh’ events program from the ground up, and has organised and executed 232 events in just 18 months… and she’s done it all with a smile on her face. https://www.employerbrandingaustralia.com/perspectives/why-invest-in-employer-branding-10-crucial-statistics monthly 0.5 2026-07-14 https://www.employerbrandingaustralia.com/perspectives/want-to-grow-your-business-start-telling-your-stories monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/989d01e2-3d50-4181-8cfc-f2cf6f5883b3/Why+Employee+Stories+Are+Your+Best+Recruitment+Marketing+Tool.jpg Perspectives - Why Employee Stories Are Your Best Recruitment Marketing Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/building-a-recruitment-business-case-for-your-ceo monthly 0.5 2026-07-14 https://www.employerbrandingaustralia.com/perspectives/how-to-choose-the-right-employer-branding-agency monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/f02682a5-87cc-4aab-a39f-d55ab3c7abc9/How+to+Choose+the+Right+Employer+Branding+Agency.png Perspectives - How to Choose the Right Employer Branding Agency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - How to Choose the Right Employer Branding Agency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/recruitment-tips-for-ceos monthly 0.5 2026-07-16 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/2cee7d20-d0e0-4204-9292-6c0fff989a1f/3+recruitment+tips+for+CEOs.jpg Perspectives - Recruitment Tips for CEOs: How to Attract Top Talent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - Recruitment Tips for CEOs: How to Attract Top Talent - Mark is a proud Dad, a creative CEO and a true storyteller. He's spent much of the last 25 years with one hand in marketing, the other in talent and culture, and both feet in leadership. He has run marketing or employer branding operations in the APAC and the UK for organisations including Guardian News & Media, DMGT Group, Scout and Hanson Wade. Mark lives and breathes employer branding, culture shaping and strategic storytelling. When he isn't doing that, his current hobbies include reading, writing, music and trying to find food his kids will eat. He also has strong beliefs about the importance of wine. https://www.employerbrandingaustralia.com/perspectives/want-to-be-known-as-an-employer-of-choice monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/9f045c90-dea4-46d8-af86-dd8c49d58307/Want+to+be+known+as+an+employer+of+choice%3F.jpg Perspectives - Want to be known as an employer of choice? Start by treating your people well and giving them reasons to engage. https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - Want to be known as an employer of choice? Start by treating your people well and giving them reasons to engage. Mark is a proud Dad, a creative CEO and a true storyteller. He's spent much of the last 25 years with one hand in marketing, the other in talent and culture, and both feet in leadership. He has run marketing or employer branding operations in the APAC and the UK for organisations including Guardian News & Media, DMGT Group, Scout and Hanson Wade. Mark lives and breathes employer branding, culture shaping and strategic storytelling. When he isn't doing that, his current hobbies include reading, writing, music and trying to find food his kids will eat. He also has strong beliefs about the importance of wine. https://www.employerbrandingaustralia.com/perspectives/employer-branding-fails monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1779243440288-MV1JEEDGP1V32MBRTLHM/4+Employer+Branding+Fails.png Perspectives - Four common employer branding fails https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - Four common employer branding fails Mark is a proud Dad, a creative CEO and a true storyteller. He's spent much of the last 25 years with one hand in marketing, the other in talent and culture, and both feet in leadership. He has run marketing or employer branding operations in the APAC and the UK for organisations including Guardian News & Media, DMGT Group, Scout and Hanson Wade. Mark lives and breathes employer branding, culture shaping and strategic storytelling. When he isn't doing that, his current hobbies include reading, writing, music and trying to find food his kids will eat. He also has strong beliefs about the importance of wine. https://www.employerbrandingaustralia.com/perspectives/honesty-in-recruitment-process monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/5fc66004-cf94-452f-a47f-c2ac22d5893d/Mark+Puncher+Blog.png Perspectives - Authentic Recruitment: The Power of Honesty in Hiring - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.employerbrandingaustralia.com/perspectives/tag/AHRI monthly 0.5 https://www.employerbrandingaustralia.com/perspectives/tag/Leadership monthly 0.5 https://www.employerbrandingaustralia.com/perspectives/tag/Stategy monthly 0.5 https://www.employerbrandingaustralia.com/perspectives/tag/Careers+Page monthly 0.5 https://www.employerbrandingaustralia.com/perspectives/tag/Human+Services monthly 0.5 https://www.employerbrandingaustralia.com/perspectives/tag/HR monthly 0.5 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https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1780932031.074435-ELXHTJWAJWSAGFCLBSSH/imgg-gg3p-BC-DQ-X-1934788a.png Case Study: IOR https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1780932030.174181-FBMFIAHYALKSWQZSCTQP/imgg-gg3p-BC-DQ-U-9d4bb91d.png Case Study: IOR https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/f7b2eb70-60fb-4350-b5a5-c9135aed8f5b/Screenshot+2026-06-15+at+2.25.42%E2%80%AFpm.png https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/1545af89-a90c-4fa4-bee7-8bd161549da0/Screenshot+2026-06-15+at+2.24.08%E2%80%AFpm.png https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/7866c141-d77f-4940-8073-523c6fc70b61/Dylan+-+Video.00_01_42_06.Still002.png https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/fdce4b34-b0e4-4027-8924-5ad6b980ce99/Darren+-+Video.00_01_30_24.Still001.png https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/71a985e7-04a9-489f-bd2e-b7e395620c2e/Risky+-+Video.00_01_33_23.Still001.png https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/566e541e-80c5-4404-8613-9c61fa4c453d/Tahlia+-+Video.00_01_46_19.Still001.png https://images.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/0297cecb-f816-4ac7-a18c-554d38081eb5/Luke+-+Video.00_01_41_07.Still001.png https://video.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/41f2f2eb-5e46-400b-ad7a-478ee53281b2/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/69b1ca85c94b100d5cf8eafa/41f2f2eb-5e46-400b-ad7a-478ee53281b2/thumbnail Case Study: IOR Discover how Employee Branding Australia helps organizations craft authentic stories and strategies to attract top talent and elevate employer branding efforts. https://www.employerbrandingaustralia.com/home daily 1.0 2026-07-21 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