“IOR is defined by how far people go. We call that ‘living blue’ here.”

Go far with IOR.

The challenge.

IOR is a true Australian success story, born in the Queensland Outback with a story of growth and grit. Despite a refreshingly real culture (think company-brewed beer and custom-welded bikes for a colleague in need), awareness outside the industry was low. To fuel their next phase of expansion, IOR needed to bridge this gap. They didn't just need more applications; they needed to translate their unique ‘heart’ into a compelling narrative that would attract top-tier talent in a competitive market.

The solution.

We partnered with IOR to uncover and amplify their authentic story through a proven, strategic approach spanning primary research, Employee Value Proposition (EVP), employer branding strategy and advice, written content, graphic design, video production and storytelling. Beyond this, we helped IOR’s cross-functional teams map a way forward to continue to activate the EVP once our project came to an end.

The result.

Our approach gave IOR a distinct voice that amplified their message, shifting the narrative from what they do to who they are. This was underpinned by a structured, measurable strategy and end-to-end project management that exceeded client expectations. Internally, the impact was profound, with the creative assets sparking immense excitement and pride across the wider workforce. By showcasing the authentic heart of the business, IOR felt empowered to proudly celebrate the people who fuel Australia every day.

  • "Every element was planned and executed on time, on budget, and exceeded all expectations. The commercial investment has not only stacked up, but the supported experience was phenomenal."

    — Mark Philippi, GM, People, Culture & Safety

  • "The team at Employer Branding Australia worked their magic from start to finish. The reaction from the wider IOR team upon viewing our first video is a testament to their work. We couldn’t be prouder of our decision to partner with them."

    — Jaryd Gordon, Marketing & Communications Specialist

Watch Drew’s story

Two men in work uniforms talking outdoors near storage tanks and a semi-truck on a dirt lot on a partly cloudy day.
A promotional poster for IOR featuring a fuel tanker truck with a colorful design, a man in work attire standing in front, and text promoting teamwork, progress, and impact in Australian logistics.
A smiling man in an orange safety uniform with the logo 'IOR' stands in an industrial or warehouse setting, with machinery and storage boxes in the background.
A young man smiling and standing in an office with large windows overlooking a body of water.
A worker in safety gear stands in front of a tanker truck at a fuel station on a clear, sunny day.
A smiling young woman with wavy brown hair, wearing a navy blue shirt with the logo 'IOR,' standing in a modern office lounge area with round tables and blue and black chairs, wooden slat wall panels, and large windows in the background.
A man with light skin, short reddish hair, and wearing a dark blue shirt with 'IOR' embroidered on it, stands with arms crossed inside an office near large windows, smiling at the camera.

Let’s Work Together.

No pressure. No hard sell.
Just an honest conversation. 

Contact us - share your story and what you’re trying to achieve. We’ll listen to understand, and help you unpack the right solutions for you.