An Introduction to Employer Branding Australia
Hear from our CEO, Mark Puncher, on the importance of employer branding
and why we exist.
If you're shaping a positive future for your organisation,
you know the importance of the people you recruit.
Employer Branding Australia helps you attract the best talent
and keep them engaged.
Together, we'll create and promote your 'Why work for us?'
and turn your authentic people stories into your most powerful marketing tool.
Read transcript
Hi. I’m Mark form Employer Branding Australia. I want to take a moment just to tell you why we exist and what we’re about as an organisation. Our purpose is pretty simple. It’s to help fantastic, imperfect organisations to attract fantastic imperfect people.
In 2018, you know, it’s not enough just to write some nice advertising copy or to, you know, put enough budget behind an advertising campaign. It’s about showing your ideal candidates why. Why you? Why are you right for them? Why are you a great choice? And you need to bring that to life through storytelling. And that’s what we’re obsessed with. We get out of bed to tell your stories in a way which really catches people’s attention and makes them want to explore joining you.
So how does it work? Well, we bring the energy, the experience, the focus and the objectivity to help you really capture your brand story and bring it to life to the people that matter most - to the people that you want to employ.
Our secret ingredient? Authenticity. It starts and ends with the truth, with who you are for good and for bad. Put yourself out there as a glossy, beautiful, perfect employer and you won’t get very far or you'll attract the wrong people with the wrong expectations. We help you understand who you are and be proud to show that and to show that in a powerful way which really captures the hearts and minds of the best people - the people that you want to employ. Because what’s more important in this world than authenticity?
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Employer Branding Australia just ‘get’ our values and our brand.
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What a ride - and it’s not over yet! Working with Mark and the team at Employer Branding Australia has been amazing.
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We are truly grateful to have chosen you. Employer Branding Australia have delivered everything you promised and so much more!
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Mark is a true professional in his field; super responsive, collaborative and takes ownership to ensure projects are delivered above expectations.
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It has been great working with Mark on developing our EB Strategy! Your enthusiasm and energy are infectious and your knowledge and experience are exceptional.
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Employer Branding Australia worked with us to help us build a well joined-up strategy which my board and my team immediately loved.
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Sometimes you just don’t know exactly what you want until you see it, and today we’ve seen it. Great work!
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For anyone looking to take their employer branding and employee value proposition, I would 100% recommend Mark and the Employer Branding team.
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Mark will establish your company’s authentic values-based narrative supported by amazingly compelling content that supercharges your talent sourcing and retention.
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What an honour to listen to you today, Mark.
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Thoughtful, articulate, challenging, and energizing. -
You really challenged my thinking and inspired new perspective. The passion and energy you brought to the room was absolutely engaging.
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It has been an absolute pleasure working with you on the development of our Employer Branding Strategy.
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We love people
Contact us today to talk about you and yours.
Products and Services
Full Service: EBAchieve
Take full control of your talent opportunity with our end-to-end solution. Combines EVPCreate, YourPeoplePlan, EVPNarrate, YourVideoVoice, EBLab and more.
EVP Crafting: EVPCreate
Attract better candidates by crafting your unique Employee Value Proposition. Our research and creation process is smart, quick and cost-effective.
EB Strategy: YourPeoplePlan
Build a powerful employer branding strategy to engage your target talent. Our program empowers and inspires your key players to map out your brand plan.
EVPNarrate
Imagine giving your most engaged employees the tools and the inspiration to tell your talent story. Our innovative, game-changing program achieves exactly that.
Video: YourVideoVoice
Cut through the noise with a powerful employer branding video. Our storyboarding and video creation product showcases who you are and why you're a great choice.
Measurement: EBLab
Optimise your EB approach by assessing impact and brand appreciation. Measure what counts and engage key audiences to learn what you need to do next.
Training and Workshops
Inspire and empower your teams and build internal capability around employer branding. Give your people the insights, ideas and energy to drive tangible results.
Bespoke Services
Consistently engage the best talent through best-of-breed strategy, powerful content generation, social media support and unforgettable training and development.