“To have the capacity to journey with people from birth to death is pretty major. It’s all dimensions of life.”

Where there’s life, there’s Mercy.
Where there’s care, there’s You.

The challenge.

Providing home care, aged care and healthcare services to those in need, Mercy Health’s legacy of service spans over a century. Despite this, there was limited awareness of the full breadth of career opportunities on offer, particularly for those who weren’t familiar with the organisation’s services. 

To attract a diverse talent pool and nurture engagement internally, Mercy Health engaged Employer Branding Australia to develop an EVP that spoke to the variety of roles, locations and demographics available - and to the purposeful career you can build that touches all ages and stages of life.

The solution.

In partnership with Mercy Health and their people, we articulated their unique Employee Value Proposition (EVP): ”Where there’s life, there’s Mercy. Where there’s care, there’s You.”

To embed the EVP into their talent shopfront, we designed a strategic suite of content to best suit Mercy Health’s recruitment needs, as well as a comprehensive review of their current messaging and recommendations for incorporating EVP-led language.

The result.

The EVP was received positively - both internally and externally - as authentically reflecting the realities faced by a diverse workforce while providing a compass for Mercy Health’s future direction. 

The content was embedded across the candidate journey and shared internally to build an engaged talent pool and workforce. 

We’ve continued to partner with Mercy Health in the years since their initial EVP service, and we’ve most recently produced another suite of EVP videos to target hard-to-fill roles, generating awareness for careers in hospitality, IT, administration and care.

Watch Mervyn’s story

People walking down a hospital corridor with signs pointing to Austin Hospital, lifts to carparks, and a multifaith chapel.
A group of six people sit around a wooden table in a modern, stylish kitchen or cafeteria. They are engaged in conversation, smiling, and holding mugs. The space features black cabinets, two stainless steel refrigerators, and warm orange pendant lights hanging from the ceiling.
Three healthcare workers in blue scrubs and face masks walk down hospital corridor talking to each other.
Three women having a conversation in a modern office with large windows and green plants.
A smiling man with a beard, wearing a blue uniform, standing in a narrow hallway of an industrial or utility building. He leans on cleaning equipment like a mop and a bucket, with orange safety cones lined up along the wall in front of him. The ceiling has visible pipes and ducts, and there are fire safety signs and equipment on the walls.
A woman with blonde hair smiling in a hallway, wearing a white blouse and black pants.
Two healthcare professionals, both wearing face masks, are having a conversation in a hospital or clinic. One is a woman in scrubs, and the other is a man dressed in formal attire with a patterned tie. The background includes medical equipment and a decorative wall sign.
A man in business attire standing in an office doorway, smiling, wearing a white shirt, plaid tie, and blue pants with hands in pockets, with a patterned partition on the left and windows in the background.
Reception area at Mercy Health with two staff members reviewing information at the front desk. There are two computer monitors, a decorative wall sign with a cross, and a large flower arrangement.

“It's very unique for many of us to work on a brand new EVP, but to have the most exciting outputs and positive feedback from the business is all thanks to the Employer Branding Australia team.”

— Katarina Elezovic, Head of Talent, Mercy Health
A young woman in a black blazer standing in a corridor with framed pictures on the wall, plants, and ceiling lights.

Let’s Work Together.

No pressure. No hard sell.
Just an honest conversation. 

Contact us - share your story and what you’re trying to achieve. We’ll listen to understand, and help you unpack the right solutions for you.