Insights and ideas

Resources to help you accelerate and enhance your employer branding journey

Employer Branding Explained 1: Key Terms

Get to grips with employer branding terminology. Includes:

  • What is an Employer Brand?
  • What is Employer Branding?
  • What is an Employee Value Proposition?
  • What’s the difference between an EVP and an employer brand?

Employer Branding Explained 2: Benefits, Approaches and Examples

Grasp the fundamentals of employer branding. Includes:

  • What are the benefits of employer branding?
  • How do you create an employer brand?
  • Great employer brands
  • EVP examples

How To Guides

Get free advice and guidance on how to harness your employer brand. Includes:

  • 10 Step Guide to Great Employer Branding
  • How to Create an Employee Value Proposition
  • How to Develop an Employer Branding Strategy

Industry Guides

Get free insights on best practice employer branding in your industry or sector. Includes guides for:

  • Employer Branding in Human and Community Services
  • Employer Branding in Councils / Local Government
  • Employer Branding in Healthcare
  • Employer Branding in Construction and Engineering
  • Employer Branding in Universities and Higher Education Institutions

EBA Opinion

Articles and anecdotes from the day to day world of employer branding.

People Stories

Fantastic, Imperfect People and Their Fantastic, Imperfect Employers