Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
Employer brand content in the age of AI search: Why you still need it and how to track its ROI
You can’t control when an AI model crawls your careers pages. What you can control is the experience your people have, how they advocate for your employer brand (online and IRL) and how you measure success. Read our tips for shaping how your employer brand is perceived by generative search engines and what metrics you should be measuring to prove ROI in an AI-driven world.
Employer Branding Australia: where people, culture and brand connect for good
When Mark Puncher started Employer Branding Australia back in 2018, he knew employer branding could and MUST do so much more. Since then, we’ve empowered hundreds of organisations to shape their employer brands and cultures, helping them uncover and share their true, powerful stories.
Mark Puncher’s 5-step framework for personal branding
Personal branding isn't just for LinkedIn influencers – it's an HR essential, says Mark Puncher, CEO of Employer Branding Australia. In an interview with the Australian Human Resources Institute (AHRI), Mark explains the rationale behind building a personal brand and offers his tried-and-true five-step framework for HR.
My TikTok feed convinced me to quit my job. Here’s what I learned.
Hear from one of our Gen-Z team members why she believes her algorithm convinced her to quit her job, and how it opened her eyes to the digital trends that influence the attitudes and behaviours that Gen-Z brings into the workforce.
Beyond Recruitment: How to Embed Your Employer Brand into Everyday Culture
Don't let your employer brand sit on a shelf when hiring slows down. Discover 5 practical ways to embed your EVP into your internal culture and boost team engagement.
The Roles of HR & Marketing in Employer Branding
If you’re working in recruitment or HR, you’ll know the common question - Is employer branding a job for HR or marketing? The answer, obviously, is that both need to be involved.
Is Employer Branding Just a Nice-to-Have? 5 Myths Every Leader Should Know
Is your employer brand a "nice-to-have" or a strategic asset? Discover 5 common myths that keep leaders from attracting top talent and how to move beyond "wallpaper values" to drive real ROI.
The Art of Recycling: Why Your Best EVP-Led Stories Deserve a Second (and Third!) Act
Learn how to maximise your recruitment marketing ROI by repurposing EVP-led stories. Discover Hannah Brink’s strategy for building brand trust and reaching more candidates without creating more work.
Finding Your EVP in Everyday Moments
What kind of stories best showcase an organisation’s “why work with us” message?
The deep and meaningful moments, where a team member has overcome a significant personal or professional challenge to finally find a workplace where great culture, purpose, and impact align?
Or the everyday stories that at first glance may seem small, but often speak to something much deeper?
The answer is both.
The brightest minds on the map: Why TA and Marketing need a shared compass
On this episode, Mark is joined by Christina Brown (CMO) and Tibo Torche (TA Lead) from Boustead Geospatial. They share how they uncovered and crafted their global EVP and company values across diverse international markets.
How managers bring your employer brand to life (or undo it)
Discover why your Employee Value Proposition is only as good as your frontline leadership, and how unaligned middle managers can quietly dismantle your best recruitment marketing efforts from the inside out.
Gloss vs Grit: Why authenticity beats the ‘cool factor’
In this episode, Mark Puncher sits down with former colleagues Gareth Brown (Head of People and Culture at Schnitz) and Gina Selak (People and Culture Director at Sports Entertainment Network) to cut through the industry hype.
Where Purpose Meets Possible: Shifting the narrative at Bupa
In this episode, Mark Puncher sits down with Meagan Michaels, Head of Employer Brand and Experience at Bupa.
Meagan reveals how Bupa’s unique structure - having no shareholders - creates a culture where purpose acts as a ‘north star’ for high performance, and how this intersection of heart and ambition inspired their new EVP lead line: “Where Purpose Meets Possible.
Reflections for 2026: Humans, work and the need to fall in love again
Mark Puncher calls out the challenges ahead for humans and employers... and the imperative to reconnect at any cost.
Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison
Mark Puncher is joined by industry veterans and long-time friends Quila Cervelli (V/Line) and Ivan ‘Harry’ Harrison (Toll) to dismantle the clichés holding employer branding back.
Strategic Employer Branding Tips for Operational Downtime
Quiet periods are a golden opportunity for HR teams. Learn how to audit your EVP and strengthen your candidate pipeline before the next hiring rush hits.
Hiring for heart: the reality of recruiting in Human Services
Dive into the unique challenges of recruiting in human services - the delicate balance between ‘noble purpose’ and ‘hard slog’ and dismantle the myth that moving into the non-profit sector is a ‘career step backwards’.
The ABC's of Great Employer Branding
The conversation tackles one of the biggest challenges in employer branding today: differentiation. With so many career sites and EVPs sounding remarkably similar, how do you stand out in ways that actually matter? We dive into the critical importance of authenticity, ensuring your employer brand reflects the genuine employee experience.
How smaller employers can beat the big players to the best talent.
One of the biggest misconceptions in talent acquisition is that the big companies will always win. It’s understandable. They’re often better known, better resourced and can look impressive on a resume. In some industries, they may also offer higher remuneration and more attractive benefits.
Does that make them better employers, by default? Of course not.
If you’re a David in an arena of Goliaths, here’s how you can punch above your weight.
Curiosity, Collaboration and the Evolution of Employer Brand
Daniel shares his journey of building Nine’s employer brand over the past three years, starting with no EVP, no career site and no established employer brand team.