Employer Branding Australia: where people, culture and brand connect for good

Written By Employer Branding Australia

When Mark Puncher started Employer Branding Australia back in 2018, he knew employer branding could and MUST do so much more. 


Since then, we’ve empowered hundreds of organisations to shape their employer brands and cultures, helping them uncover and share their true, powerful stories. 

We’ve seen first-hand the power of employer branding. It can connect people with the right employer and opportunity, of course. But it's so much more than a ‘recruitment campaign’. It’s about the long-term impact of that collaboration - delivering incredible results, outcomes and progress. The work we do has never been more important, and we’re energised and excited by the impact we can make on our clients and their people.

For the many clients who have partnered with us over the years, you may notice that we look a bit different - from our new website, to our monthly wrap-up newsletter, to our employer branding guides. We hope you like our refreshed new brand. 

But the heart of Employer Branding Australia is still the same. If anything, we’re closer and clearer on why we started this in the first place - to inspire and connect better organisations, communities, careers and lives.

So… welcome to our new brand story:

www.employerbrandingaustralia.com

Some things you may notice:

We have a new tagline: People, culture, brand. Connected 

Our new tagline cuts to the chase and speaks to the core of what we do. We’re not just experts in employer branding; we're true ‘people people’, culture shapers and brand strategists. And when you connect all of this? Well, that’s how people and organisations succeed together. 

Our brand promises 

In articulating our new brand story and refreshing our look and feel, we’ve taken the opportunity to think deeply about the value we bring and the promises we make to our clients: 

  1. Humans at the heart and helm 
    AI brings so many opportunities. But it can never replace or match the human connection, storytelling and strategic thinking that stem from real-world experience and expertise. We embrace technology and move with it as it evolves, but for us, humans will always be at the heart.

  2. Inspiring and Impactful
    If you’ve ever had a conversation with Mark or any of the team at Employer Branding Australia, you’ll know we’re passionate about the power of employer branding - and we’re always looking to increase our impact. 
    We pair this passion with unique data and insights from talking to thousands of employees across Australia and a proven process that drives better outcomes for our clients.

  3. Guiding partner
    Our clients have always trusted us to bring the latest insights, best practices and strategic thinking to help solve problems and embrace the opportunities ahead. We’re there for our clients at every step, helping them navigate their journey. We love nothing more than showing our clients - and the wider sector - exactly what’s possible through true employer branding.

How to stay connected

There are plenty of ways you can keep up with the latest employer branding trends and insights from us.

Employer Branding Australia
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