Where Purpose Meets Possible: Shifting the narrative at Bupa

Bupa is a household name, but the reality inside this global health giant is shifting. 

As the organisation evolves into a customer-centric healthcare provider, bringing a workforce 84,000 strong on the journey, their employer brand has never been more critical.

In this episode of Culture. Brand. Connect., Mark Puncher sits down with Meagan Michaels, Head of Employer Brand and Experience at Bupa. 

Meagan reveals how Bupa’s unique structure - having no shareholders - creates a culture where purpose acts as a ‘north star’ for high performance, and how this intersection of heart and ambition inspired their new EVP lead line: “Where Purpose Meets Possible.”

The episode also covers the “messy,” non-linear journey of developing Bupa’s EVP, why “launching” an EVP is often a mistake and why the rise of AI might just herald a new golden age for imperfect, authentic human storytelling.