Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
The Art of Recycling: Why Your Best EVP-Led Stories Deserve a Second (and Third!) Act
Learn how to maximise your recruitment marketing ROI by repurposing EVP-led stories. Discover Hannah Brink’s strategy for building brand trust and reaching more candidates without creating more work.
Finding Your EVP in Everyday Moments
What kind of stories best showcase an organisation’s “why work with us” message?
The deep and meaningful moments, where a team member has overcome a significant personal or professional challenge to finally find a workplace where great culture, purpose, and impact align?
Or the everyday stories that at first glance may seem small, but often speak to something much deeper?
The answer is both.
The brightest minds on the map: Why TA and Marketing need a shared compass
On this episode, Mark is joined by Christina Brown (CMO) and Tibo Torche (TA Lead) from Boustead Geospatial. They share how they uncovered and crafted their global EVP and company values across diverse international markets.
Gloss vs Grit: Why authenticity beats the ‘cool factor’
In this episode, Mark Puncher sits down with former colleagues Gareth Brown (Head of People and Culture at Schnitz) and Gina Selak (People and Culture Director at Sports Entertainment Network) to cut through the industry hype.
Where Purpose Meets Possible: Shifting the narrative at Bupa
In this episode, Mark Puncher sits down with Meagan Michaels, Head of Employer Brand and Experience at Bupa.
Meagan reveals how Bupa’s unique structure - having no shareholders - creates a culture where purpose acts as a ‘north star’ for high performance, and how this intersection of heart and ambition inspired their new EVP lead line: “Where Purpose Meets Possible.
Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison
Mark Puncher is joined by industry veterans and long-time friends Quila Cervelli (V/Line) and Ivan ‘Harry’ Harrison (Toll) to dismantle the clichés holding employer branding back.
Function vs Feeling: How to build an EVP that satisfies more than just basic needs
Yes, remuneration is essential, and other functional benefits sweeten the deal. But connection, collaboration and purpose? Those are the elements that take us to the top.
Human connection: Why AI still can’t write your stories for you
Algorithms can write text, but they can't live experiences. Discover why relying on generative AI strips the raw human connection from your employer brand.
Long-form or short-form EB content? Why not both!
Long-form and short-form content aren't competitors…they’re partners. When your recruitment content remains inherently interesting, authentic, and valuable, your audience will stay locked in.
How to create a careers page that converts (spoiler alert: it’s through authentic, people-centred storytelling)
If a candidate sees your job ad out in the wild, the next step for them is to go to your website. That’s why having a strong careers page is critical.
Why investing in video storytelling will do wonders for your employer brand
People love a good story, and videos are one of the most compelling forms of storytelling. They’re visually interesting, they quickly capture attention, and they’re an effective way to communicate and connect with your audience.
How Eden Boyd helps organisations tell their true story
Stories have the power to connect, inspire, and drive change. The challenge is bringing each chapter of the narrative together. Thankfully, Eden Boyd is on the job.
Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights
Lauren Forcey has travelled paths only those with true determination are willing to take. No matter the twists and turns in the trail, our Senior Storyteller rises to any challenge she faces, and does so with great humility.
Want to drive pride, connection and belonging? Humanise your culture through stories
Stories reveal a culture, and they propel it.
People stories showcase an organisation’s values, benefits, mission and culture. The aim is to appeal to the right kind of candidates in the future. Yet, they have another enduring and highly valuable effect: people stories generate pride, respect and belonging amongst existing team members.
How User-Generated Content Builds Your Employer Brand
UGC isn’t all about sponsored posts and perfectly filtered pictures. The work-related content your people post online can be invaluable for your employer brand.
The Future Favours the Flexible: Reflections from the 2022 AHRI National Convention
It’s a topic that comes up in discussion with our clients and partners again and again… and again a few more times: what does flexible work look like in the future?.
Employer Brand Storytelling: 5 Mistakes to Avoid
Is your recruitment marketing falling flat? Discover 5 common employer brand storytelling mistakes and learn how to share stories that attract top talent.
Why Employee Stories Are Your Best Recruitment Marketing Tool
Facts speak to the mind, but stories reach hearts. Discover 5 reasons why your people's stories are the ultimate tool to humanise your brand and attract talent.
Want to be known as an employer of choice? Start by treating your people well and giving them reasons to engage.
What kind of stories best showcase an organisation’s “why work with us” message? The deep and meaningful moments, or the everyday stories that at first glance may seem small.