Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
The brightest minds on the map: Why TA and Marketing need a shared compass
On this episode, Mark is joined by Christina Brown (CMO) and Tibo Torche (TA Lead) from Boustead Geospatial. They share how they uncovered and crafted their global EVP and company values across diverse international markets.
Gloss vs Grit: Why authenticity beats the ‘cool factor’
In this episode, Mark Puncher sits down with former colleagues Gareth Brown (Head of People and Culture at Schnitz) and Gina Selak (People and Culture Director at Sports Entertainment Network) to cut through the industry hype.
Where Purpose Meets Possible: Shifting the narrative at Bupa
In this episode, Mark Puncher sits down with Meagan Michaels, Head of Employer Brand and Experience at Bupa.
Meagan reveals how Bupa’s unique structure - having no shareholders - creates a culture where purpose acts as a ‘north star’ for high performance, and how this intersection of heart and ambition inspired their new EVP lead line: “Where Purpose Meets Possible.
Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison
Mark Puncher is joined by industry veterans and long-time friends Quila Cervelli (V/Line) and Ivan ‘Harry’ Harrison (Toll) to dismantle the clichés holding employer branding back.
Hiring for heart: the reality of recruiting in Human Services
Dive into the unique challenges of recruiting in human services - the delicate balance between ‘noble purpose’ and ‘hard slog’ and dismantle the myth that moving into the non-profit sector is a ‘career step backwards’.
The ABC's of Great Employer Branding
The conversation tackles one of the biggest challenges in employer branding today: differentiation. With so many career sites and EVPs sounding remarkably similar, how do you stand out in ways that actually matter? We dive into the critical importance of authenticity, ensuring your employer brand reflects the genuine employee experience.
Curiosity, Collaboration and the Evolution of Employer Brand
Daniel shares his journey of building Nine’s employer brand over the past three years, starting with no EVP, no career site and no established employer brand team.
Culture in Motion: How Cuscal Stays Ahead of the Game
Want a real look at building an EVP? Discover how Cuscal aligned talent, marketing, and comms to create a deeply authentic employer brand strategy.
The boomerang effect: Turning former employees into your strongest brand ambassadors
Here’s what many organisations fail to recognise: every former employee who maintains a positive relationship with you becomes a brand ambassador in their new workplace, at industry events and within their professional networks.
Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes
In today’s competitive talent landscape, organisations are increasingly recognising that supporting employees’ passions outside the workplace isn’t just a nice perk - it’s a powerful employer branding strategy.
It's the knockout blow to 5 days in the office. And...what this means for your EVP
It’s pretty rare these days for an Aussie politician to acknowledge a mistake. So, when Peter Dutton admitted he “got it wrong” on working from home, it dominated news bulletins around the country.
Does workplace surveillance build better teams or erode trust and transparency?
Workplace surveillance is an increasing concern for Australian workers. While monitoring tools may be appealing to employers, there’s more to it than boosting outputs and ensuring compliance.
Inclusive parental leave: Your untapped advantage in the war for talent
The Dad Shift works to campaign for better paternity leave in the UK, which is currently a woeful two weeks paid at less than half the minimum wage - yikes. Only recently, Australia was in the same boat.
Ctrl, alt, disconnect: Will Australia’s new law improve or disrupt the quest for work-life balance?
New legislation will give employees in Australia the right to ignore unreasonable work communications during their unpaid personal time.
Human connection: Why AI still can’t write your stories for you
Algorithms can write text, but they can't live experiences. Discover why relying on generative AI strips the raw human connection from your employer brand.
Who are your best employee advocates - and how can you leverage their voices?
The best recruitment marketing is success stories from your current people. So, why do so many organisations get employee advocacy wrong?
Kombucha on tap or working from home: What employee benefits do your people really care about?
Compelling employee benefits can help you attract the right talent and improve productivity, engagement, retention and morale. However, to ensure your benefits (and your employer brand) aren’t all style and no substance, it’s important to keep three things in mind.
Australia is about to start reporting on the gender pay gap. How will your organisation shape up in the public eye?
On International Women’s Day, hundreds of organisations around the world posted their typical feel-good “we love women” content in honour of the occasion. What could go wrong?
Will AI redefine authenticity in employer branding?
This time last year, everyone was predicting whether “this ChatGPT thing” would be a passing fad or a cultural shift. Now, it’s safe to say that AI will have a lasting impact on how we live and work.
The 4 steps of EBArticulate that will make your EVP shine
In the past few years, the world of talent has rotated around the proverbial sun that is Employee Value Propositions (EVPs). HR, TA and EB specialists have put it at the top of their priority lists, and for good reason - invest in EVP development and articulation, and your organisation will reap the rewards.