Curiosity, Collaboration and the Evolution of Employer Brand

In this episode of Culture. Brand. Connect., host Mark Puncher chats with Daniel Connelly, Head of Employee Brand and Employee Experience at Nine Entertainment (at the time of recording). 

Daniel shares his journey of building Nine’s employer brand over the past three years, starting with no EVP, no career site and no established employer brand team.

This conversation explores why EVPs should be “uncovered” rather than invented, as well as the healthy tension between reflecting current culture and aspiring to improve. Daniel also shares his perspective on the evolution of employer branding, the rise of real-time content creation, and navigating AI while maintaining authenticity.