Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
The brightest minds on the map: Why TA and Marketing need a shared compass
On this episode, Mark is joined by Christina Brown (CMO) and Tibo Torche (TA Lead) from Boustead Geospatial. They share how they uncovered and crafted their global EVP and company values across diverse international markets.
Gloss vs Grit: Why authenticity beats the ‘cool factor’
In this episode, Mark Puncher sits down with former colleagues Gareth Brown (Head of People and Culture at Schnitz) and Gina Selak (People and Culture Director at Sports Entertainment Network) to cut through the industry hype.
Where Purpose Meets Possible: Shifting the narrative at Bupa
In this episode, Mark Puncher sits down with Meagan Michaels, Head of Employer Brand and Experience at Bupa.
Meagan reveals how Bupa’s unique structure - having no shareholders - creates a culture where purpose acts as a ‘north star’ for high performance, and how this intersection of heart and ambition inspired their new EVP lead line: “Where Purpose Meets Possible.
Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison
Mark Puncher is joined by industry veterans and long-time friends Quila Cervelli (V/Line) and Ivan ‘Harry’ Harrison (Toll) to dismantle the clichés holding employer branding back.
Hiring for heart: the reality of recruiting in Human Services
Dive into the unique challenges of recruiting in human services - the delicate balance between ‘noble purpose’ and ‘hard slog’ and dismantle the myth that moving into the non-profit sector is a ‘career step backwards’.
The ABC's of Great Employer Branding
The conversation tackles one of the biggest challenges in employer branding today: differentiation. With so many career sites and EVPs sounding remarkably similar, how do you stand out in ways that actually matter? We dive into the critical importance of authenticity, ensuring your employer brand reflects the genuine employee experience.
Curiosity, Collaboration and the Evolution of Employer Brand
Daniel shares his journey of building Nine’s employer brand over the past three years, starting with no EVP, no career site and no established employer brand team.
The Evolution of Work: Balancing Tech and the Human Element in Modern Organisations
Discover how Kimberly-Clark is future-proofing its talent by building new skills and capabilities around AI and technology - not to replace human connection, but to enhance it.
The Nobility of Purpose: Authentic Employer Branding in Human Services
The conversation explores the unique challenges of recruiting in human services, the power of truly listening to what employees and hiring managers need, and why a service mindset is essential for talent acquisition professionals who want to make a real impact.
Culture in Motion: How Cuscal Stays Ahead of the Game
Want a real look at building an EVP? Discover how Cuscal aligned talent, marketing, and comms to create a deeply authentic employer brand strategy.
Authenticity Over Optics: Creating Inclusive EVP with Heart
In this episode, the team from Employer Branding Australia sits down with Belinda Leon, Employer Brand Specialist at Bendigo Bank, to explore the deeply personal and strategic layers of employer branding. From falling into talent acquisition by chance to leading one of the sector’s most thoughtful EVP projects, Belinda shares the realities of building inclusive workplaces—without the gloss.
What is Employer Branding, really? And why does it matter so much?
In this episode, Employer Branding Australia legends Mark, Dave and Hannah kick us off by tackling the biggest, most misunderstood question in employer branding: What is it really? Join us as we explore the non-negotiables to successful employer branding, how breaking down silos is the key to your success and why it's essential to have your c-suite on board.