Culture in Motion: How Cuscal Stays Ahead of the Game

In this episode, host Mark Puncher sits down with Clare Robinson, Head of Internal Communications, and Melissa Norton, Talent Acquisition Manager, from Cuscal.

Clare and Mel share the story behind their transformative journey to create Cuscal's employee value proposition (EVP). They don’t sugarcoat it: gaining internal consensus was challenging, the professional risks were high, but the payoff was an EVP that “rang so inextricably true” to who they are.

You’ll discover why authenticity matters more than perfection, how storytelling builds both external attraction and internal pride, and why alignment between marketing, communications, talent acquisition, and people and culture is essential.