“Community’s everything in this town. If you’re not
in with community, 
you may as well not be here.”

Here’s to Quilpie. Here’s to you.

The challenge.

Remote, hot and full of heart, Quilpie is proudly down-to-earth: a welcoming community of good people who genuinely look out for one another. And as an employer, Quilpie Shire Council punches above its weight, showing that size doesn't limit progressive ideas, ambitious goals or excellence.

Still, attracting talent to both live and work in a remote unknown council was a unique challenge - one that required a completely different approach to employer branding.

The solution.

To stand out and grab the attention of professionals, particularly those looking to escape the city life, we created an Employee Value Proposition (EVP) that proved a move out west wasn't just a job change, but a total lifestyle upgrade. We then developed a comprehensive suite of creative design assets and multimedia content, all crafted by championing and celebrating the incredible people and community of Quilpie.

The result.

Quilpie now has a powerful toolkit to engage city-dwellers seeking a fresh start, proving that meaningful career growth and a deeply fulfilling community life are thriving 954km west of Brisbane.

People-led careers videos

A man smiling while sitting in the driver’s seat of a construction vehicle, wearing an orange safety jacket.
A woman with tattoos on her arm is sitting on a yoga mat in a gym, stretching her leg and tying her shoe, with various gym equipment like kettlebells and medicine balls visible on racks behind her.
Three people playing bocce ball outdoors on a gravel court: a girl in a white shirt and black shorts, a woman in a dark green shirt and shorts, and a man in a teal jacket and blue shorts, with a landscape of rolling hills in the background.
A middle-aged man with short dark hair, wearing a black shirt with orange and patterned accents on the sleeves and pocket, standing outdoors near trees and a pathway.
An aerial view of a dirt road cutting through a semi-arid landscape with sparse trees and bushes, and a pickup truck traveling along the dirt road.
A smiling man with a beard, wearing an orange and navy work uniform, standing in an industrial workshop. He is holding a cloth and working at a cluttered workbench with tools and materials. In the background, there is a large blue object, possibly a boat, and the workshop has metal walls and equipment.
A man with glasses, a cap, and a light-colored shirt, standing outdoors in a dry, hilly landscape during sunset, holding a brown puppy.
Two women sitting on patio chairs in front of a brick house, surrounded by colorful flowers.
A woman with two children on dirt bikes in an outdoor setting, with a slogan about living beyond the city hustle, related to quail hunting or careers.
Three women at a reception desk having a conversation. One woman on the left with long hair tied back wearing glasses and a light blue shirt, two women behind the desk smiling and holding papers. The background shows framed pictures and white walls with colorful words below.
A man wearing an orange work shirt and a large white hat standing in front of a dirt ground with text overlay that reads, 'We're proud to punch above our weight.' The lower text states, 'We've been through plenty of rough times, but we always come back stronger. Because we're fighting for what's important.' There is small text at the bottom that says, 'Here's to Quilpie. Here's to you.' and a yellow label that says 'Quilpie/careers'.

“You captured the essence of our people and our community better than we ever could have expressed ourselves, and the result is something that will support and strengthen us well into the future.”

— Manager of Human Resources, Quilpie Shire Council
Group of six people standing outdoors in front of a large leafy tree, wearing casual and work clothing, smiling for the camera.

Let’s Work Together.

No pressure. No hard sell.
Just an honest conversation. 

Contact us - share your story and what you’re trying to achieve. We’ll listen to understand, and help you unpack the right solutions for you.