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Guides & Resources.

Access free guides, frameworks and toolkits designed to help you inspire and deliver great culture, and build a more authentic, human-centred employer brand.

How to create an Employee Value Proposition (EVP)

Know your organisation offers an employee experience but struggle to put it into words? This guide is for you!

Access our clear, six-step framework for researching, crafting and articulating your organisation’s unique "why work for us?" message. And, most importantly, how to use it to bring your true talent offer to life.

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How to build a business case for employer branding

Securing budget for employer branding initiatives can be a frustration for HR leaders, no matter the size of your organisation. For many in this space, getting your stakeholders on board with your strategic plan requires a strong business case. This is our step-by-step guide to help you build yours.

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A young woman with curly hair wearing a navy blue polo shirt with a logo, striped skirt, and a retractable badge holder, stands in front of a blue and red branded backdrop at an event with the Employer Branding Australia logo.

How to develop an Employer Brand Strategy

Built for busy talent teams who constantly have to defer action to fight fires elsewhere, this guide shows you how to segment talent audiences, set clear goals and build a highly actionable plan.

Click below to master your content channels and prove to your CFO that employer branding offers legitimate ROI.

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How to make the most of your employer branding budget

Let’s be absolutely clear. When it comes to any strategic and creative initiative, getting the support of an experienced, objective partner can be highly valuable. However, if you’re working to a tight (or nonexistent) budget, there’s still so much you can do. Here are our top tips for getting the best bang for your buck.

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A group of diverse people standing outdoors, with a woman in the foreground wearing a black shirt with an Employer Branding Australia logo, smiling with arms crossed, and others in the background wearing similar shirts. There's a sign above with the text '10-step guide to great employer branding' and a red graphic overlay.

10-step guide to great employer branding

This step-by-step roadmap covers everything you need on your employer brand journey - from setting KPIs to creative storytelling - making it perfect for TA folks who want to start off on the right foot.

Download this guide to stand out from the crowd, empower your people and leverage your culture for better recruitment results.

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How to attract and retain the best and brightest graduates

Today’s graduate candidates are more informed and socially responsible, but they’re also grappling with the rising cost of living. Purpose, benefits and work-life balance are more important than ever. It’s up to employers to be proactive and creative to engage and retain the best talent. Here’s our best advice how you can leverage your employer brand to do just that.

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A man with glasses speaking into a microphone during a presentation, seated next to a woman with curly blonde hair in a floral blouse and red pants, with a large screen displaying portraits in the background.

“In a short time, they captured what we had struggled with for months. The Employer Branding Australia team listens, deeply, and with that, they were able to capture our essence and create some magic. I am not sure I could be happier.”

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