Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
How smaller employers can beat the big players to the best talent.
One of the biggest misconceptions in talent acquisition is that the big companies will always win. It’s understandable. They’re often better known, better resourced and can look impressive on a resume. In some industries, they may also offer higher remuneration and more attractive benefits.
Does that make them better employers, by default? Of course not.
If you’re a David in an arena of Goliaths, here’s how you can punch above your weight.
Who are your best employee advocates - and how can you leverage their voices?
The best recruitment marketing is success stories from your current people. So, why do so many organisations get employee advocacy wrong?
Want to develop a great EVP? Start with your people
If you wanted to know what it was like to work at an organisation, who would you ask? Who really knows what the day-to-day feels like? Everybody say it with me - the people who already work there.
Why onboarding matters (and how to get it right)
Imagine you’ve just landed a new job and you’re super keen for your first day. You walk in the door… and your manager seems like they’ve forgotten you were coming.
Offboarding: a make or break moment for your employer brand
A messy exit can destroy years of talent attraction work. Discover how a strategic offboarding process protects your employer brand and company reputation.
How to measure the ROI of your employer brand.
Struggling to justify your talent acquisition budget? Learn how to track employer brand ROI, select the right metrics, and prove your campaign's value.
More than a campaign: What employer branding means to me
Employer branding more important than ever. Because while salary still matters, it’s far from the be-all and end-all. In fact, we know that employees are motivated more strongly by other factors, like culture and having the opportunity to make an impact.
How to write a great job ad: 5 tips for a successful hiring campaign
Ever posted an ad for a good job, only to find you get no responses… or lots of candidates, few of whom are right for the role?
Here’s the thing: you can avoid this scenario - even in a tough market.
Want to drive pride, connection and belonging? Humanise your culture through stories
Stories reveal a culture, and they propel it.
People stories showcase an organisation’s values, benefits, mission and culture. The aim is to appeal to the right kind of candidates in the future. Yet, they have another enduring and highly valuable effect: people stories generate pride, respect and belonging amongst existing team members.
How User-Generated Content Builds Your Employer Brand
UGC isn’t all about sponsored posts and perfectly filtered pictures. The work-related content your people post online can be invaluable for your employer brand.