Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
Finding Your EVP in Everyday Moments
What kind of stories best showcase an organisation’s “why work with us” message?
The deep and meaningful moments, where a team member has overcome a significant personal or professional challenge to finally find a workplace where great culture, purpose, and impact align?
Or the everyday stories that at first glance may seem small, but often speak to something much deeper?
The answer is both.
Employer Branding Tips for the Candidate Experience
Don’t let lazy auto-responses ruin your employer brand. Discover how HR and TA leaders can build an authentic, engaging candidate experience that protects your talent pipeline.
Why Employee Stories Are Your Best Recruitment Marketing Tool
Facts speak to the mind, but stories reach hearts. Discover 5 reasons why your people's stories are the ultimate tool to humanise your brand and attract talent.
Recruitment Tips for CEOs: How to Attract Top Talent
Too many Australian employers still treat talent acquisition as a reactive admin process. We only care about recruitment when someone resigns. Of course, the best performing organisations take a different view. They put talent first. And that starts with their leaders. With you.
Want to be known as an employer of choice? Start by treating your people well and giving them reasons to engage.
What kind of stories best showcase an organisation’s “why work with us” message? The deep and meaningful moments, or the everyday stories that at first glance may seem small.
Four common employer branding fails
Employer branding is on pretty much every organisation’s radar right now but not everyone’s getting it right. Here are 4 examples of what not to do, featuring people and organisations who really should know better.
Authentic Recruitment: The Power of Honesty in Hiring
Airbrushed job ads, staged interviews, and glossed-over realities. We’ve all seen them, but what happens when we drop the corporate spin? Explore why radical honesty is the ultimate secret weapon for attracting (and actually keeping) the right talent.

