Perspectives & Podcasts.
Read, listen, watch, and stay connected.
Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
A match made in… BeReal? Attracting Gen Z talent on social media
In the world of social media, where everything shared is a highlight reel, it can be difficult to distinguish true moments of authenticity from a thinly veiled marketing ploy.
The same goes for employer brand marketing - how can organisations shape their employer brand on social media in a way that’s ‘real’, that makes Gen-Z lower their blue-light glasses and think, ‘I can see myself working there’?