Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
The rainbow connection: building workplaces where LGBTQIA+ employees truly thrive
True inclusion isn’t achieved by slapping a rainbow logo on your website for a single month… it requires building genuine psychological safety. Discover how to support the everyday reality of your queer workforce, transitioning from superficial optics to an authentic employer brand where LGBTQIA+ talent truly thrives.
Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes
In today’s competitive talent landscape, organisations are increasingly recognising that supporting employees’ passions outside the workplace isn’t just a nice perk - it’s a powerful employer branding strategy.
Inclusive parental leave: Your untapped advantage in the war for talent
The Dad Shift works to campaign for better paternity leave in the UK, which is currently a woeful two weeks paid at less than half the minimum wage - yikes. Only recently, Australia was in the same boat.
A complex and uncertain talent market: Lean in or lose
Pausing your talent acquisition strategy is a costly mistake. Discover why organisations must lean into employer branding to survive a competitive market.
A match made in… BeReal? Attracting Gen Z talent on social media
In the world of social media, where everything shared is a highlight reel, it can be difficult to distinguish true moments of authenticity from a thinly veiled marketing ploy.
The same goes for employer brand marketing - how can organisations shape their employer brand on social media in a way that’s ‘real’, that makes Gen-Z lower their blue-light glasses and think, ‘I can see myself working there’?
How User-Generated Content Builds Your Employer Brand
UGC isn’t all about sponsored posts and perfectly filtered pictures. The work-related content your people post online can be invaluable for your employer brand.
6 Strategies to Attract and Retain Top Talent in a Brave New World
The old recruitment playbook is broken. Discover 6 practical tips for attracting and retaining top talent by aligning your employer brand with modern employee expectations.
Why Invest in Employer Branding? 10 Crucial Statistics
Want to halve your cost-per-hire and reduce turnover? Discover 10 compelling employer branding statistics to help you build an unbeatable business case.