Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
Strategic Employer Branding Tips for Operational Downtime
Quiet periods are a golden opportunity for HR teams. Learn how to audit your EVP and strengthen your candidate pipeline before the next hiring rush hits.
How smaller employers can beat the big players to the best talent.
One of the biggest misconceptions in talent acquisition is that the big companies will always win. It’s understandable. They’re often better known, better resourced and can look impressive on a resume. In some industries, they may also offer higher remuneration and more attractive benefits.
Does that make them better employers, by default? Of course not.
If you’re a David in an arena of Goliaths, here’s how you can punch above your weight.
Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes
In today’s competitive talent landscape, organisations are increasingly recognising that supporting employees’ passions outside the workplace isn’t just a nice perk - it’s a powerful employer branding strategy.
Function vs Feeling: How to build an EVP that satisfies more than just basic needs
Yes, remuneration is essential, and other functional benefits sweeten the deal. But connection, collaboration and purpose? Those are the elements that take us to the top.
Three organisations. Three very different EVPs.
A successful EVP doesn't rely on corporate buzzwords…it captures the genuine ‘why’ of your workplace. We dive into three client success stories to show how organisations stripped away the fluff, embraced insights, and built authentic EVPs that cut through the noise.
Long-form or short-form EB content? Why not both!
Long-form and short-form content aren't competitors…they’re partners. When your recruitment content remains inherently interesting, authentic, and valuable, your audience will stay locked in.
How to create a careers page that converts (spoiler alert: it’s through authentic, people-centred storytelling)
If a candidate sees your job ad out in the wild, the next step for them is to go to your website. That’s why having a strong careers page is critical.
Why knowing your audience (and where to find them) is the secret sauce your job ads need to succeed
14 seconds. That’s how long it takes most candidates to decide whether to keep reading a job advertisement or move on. So, how do you make yourself memorable?
How to conduct the perfect interview - and hire the right person for the job
Finding the right person to join your team is crucial for the success of any organisation. The interview process is your chance to explore your mutual fit - assessing if the individual has the skills, experience and cultural fit necessary for you.
Location, location, location: tips for attracting talent outside the big cities
Struggling to lure candidates away from the major capitals? Discover practical regional recruitment strategies to attract top talent to your organisation.
How to measure the ROI of your employer brand.
Struggling to justify your talent acquisition budget? Learn how to track employer brand ROI, select the right metrics, and prove your campaign's value.
Competing with bigger businesses for talent? Use size to your advantage
Stuck competing with massive corporate budgets? Discover how to leverage your small business's agility and employer brand to win top talent from big companies.
A complex and uncertain talent market: Lean in or lose
Pausing your talent acquisition strategy is a costly mistake. Discover why organisations must lean into employer branding to survive a competitive market.
How to write a great job ad: 5 tips for a successful hiring campaign
Ever posted an ad for a good job, only to find you get no responses… or lots of candidates, few of whom are right for the role?
Here’s the thing: you can avoid this scenario - even in a tough market.
6 Strategies to Attract and Retain Top Talent in a Brave New World
The old recruitment playbook is broken. Discover 6 practical tips for attracting and retaining top talent by aligning your employer brand with modern employee expectations.
Employer Branding Tips for the Candidate Experience
Don’t let lazy auto-responses ruin your employer brand. Discover how HR and TA leaders can build an authentic, engaging candidate experience that protects your talent pipeline.
Employer Brand Storytelling: 5 Mistakes to Avoid
Is your recruitment marketing falling flat? Discover 5 common employer brand storytelling mistakes and learn how to share stories that attract top talent.
Why Employee Stories Are Your Best Recruitment Marketing Tool
Facts speak to the mind, but stories reach hearts. Discover 5 reasons why your people's stories are the ultimate tool to humanise your brand and attract talent.