Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
The Roles of HR & Marketing in Employer Branding
If you’re working in recruitment or HR, you’ll know the common question - Is employer branding a job for HR or marketing? The answer, obviously, is that both need to be involved.
Finding Your EVP in Everyday Moments
What kind of stories best showcase an organisation’s “why work with us” message?
The deep and meaningful moments, where a team member has overcome a significant personal or professional challenge to finally find a workplace where great culture, purpose, and impact align?
Or the everyday stories that at first glance may seem small, but often speak to something much deeper?
The answer is both.
Culture in Motion: How Cuscal Stays Ahead of the Game
Want a real look at building an EVP? Discover how Cuscal aligned talent, marketing, and comms to create a deeply authentic employer brand strategy.
What is Employer Branding, really? And why does it matter so much?
In this episode, Employer Branding Australia legends Mark, Dave and Hannah kick us off by tackling the biggest, most misunderstood question in employer branding: What is it really? Join us as we explore the non-negotiables to successful employer branding, how breaking down silos is the key to your success and why it's essential to have your c-suite on board.
6 Strategies to Attract and Retain Top Talent in a Brave New World
The old recruitment playbook is broken. Discover 6 practical tips for attracting and retaining top talent by aligning your employer brand with modern employee expectations.