Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
Beyond Recruitment: How to Embed Your Employer Brand into Everyday Culture
Don't let your employer brand sit on a shelf when hiring slows down. Discover 5 practical ways to embed your EVP into your internal culture and boost team engagement.
The Art of Recycling: Why Your Best EVP-Led Stories Deserve a Second (and Third!) Act
Learn how to maximise your recruitment marketing ROI by repurposing EVP-led stories. Discover Hannah Brink’s strategy for building brand trust and reaching more candidates without creating more work.
Finding Your EVP in Everyday Moments
What kind of stories best showcase an organisation’s “why work with us” message?
The deep and meaningful moments, where a team member has overcome a significant personal or professional challenge to finally find a workplace where great culture, purpose, and impact align?
Or the everyday stories that at first glance may seem small, but often speak to something much deeper?
The answer is both.
Strategic Employer Branding Tips for Operational Downtime
Quiet periods are a golden opportunity for HR teams. Learn how to audit your EVP and strengthen your candidate pipeline before the next hiring rush hits.
Curiosity, Collaboration and the Evolution of Employer Brand
Daniel shares his journey of building Nine’s employer brand over the past three years, starting with no EVP, no career site and no established employer brand team.
Function vs Feeling: How to build an EVP that satisfies more than just basic needs
Yes, remuneration is essential, and other functional benefits sweeten the deal. But connection, collaboration and purpose? Those are the elements that take us to the top.
Does workplace surveillance build better teams or erode trust and transparency?
Workplace surveillance is an increasing concern for Australian workers. While monitoring tools may be appealing to employers, there’s more to it than boosting outputs and ensuring compliance.
Human connection: Why AI still can’t write your stories for you
Algorithms can write text, but they can't live experiences. Discover why relying on generative AI strips the raw human connection from your employer brand.
Long-form or short-form EB content? Why not both!
Long-form and short-form content aren't competitors…they’re partners. When your recruitment content remains inherently interesting, authentic, and valuable, your audience will stay locked in.
How to create a careers page that converts (spoiler alert: it’s through authentic, people-centred storytelling)
If a candidate sees your job ad out in the wild, the next step for them is to go to your website. That’s why having a strong careers page is critical.
Australia is about to start reporting on the gender pay gap. How will your organisation shape up in the public eye?
On International Women’s Day, hundreds of organisations around the world posted their typical feel-good “we love women” content in honour of the occasion. What could go wrong?
How to choose the right employer branding partner
So, you’ve decided to invest in your employer brand. How do you find the right partner? There are plenty of paths to choose from.
Will AI redefine authenticity in employer branding?
This time last year, everyone was predicting whether “this ChatGPT thing” would be a passing fad or a cultural shift. Now, it’s safe to say that AI will have a lasting impact on how we live and work.
Why investing in video storytelling will do wonders for your employer brand
People love a good story, and videos are one of the most compelling forms of storytelling. They’re visually interesting, they quickly capture attention, and they’re an effective way to communicate and connect with your audience.
How Eden Boyd helps organisations tell their true story
Stories have the power to connect, inspire, and drive change. The challenge is bringing each chapter of the narrative together. Thankfully, Eden Boyd is on the job.
Location, location, location: tips for attracting talent outside the big cities
Struggling to lure candidates away from the major capitals? Discover practical regional recruitment strategies to attract top talent to your organisation.
Competing with bigger businesses for talent? Use size to your advantage
Stuck competing with massive corporate budgets? Discover how to leverage your small business's agility and employer brand to win top talent from big companies.
A match made in… BeReal? Attracting Gen Z talent on social media
In the world of social media, where everything shared is a highlight reel, it can be difficult to distinguish true moments of authenticity from a thinly veiled marketing ploy.
The same goes for employer brand marketing - how can organisations shape their employer brand on social media in a way that’s ‘real’, that makes Gen-Z lower their blue-light glasses and think, ‘I can see myself working there’?
Employer Brand Storytelling: 5 Mistakes to Avoid
Is your recruitment marketing falling flat? Discover 5 common employer brand storytelling mistakes and learn how to share stories that attract top talent.