Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
How to Choose the Right Employer Branding Agency
A glossy video won't fix a broken culture. Employer branding is a highly specialised discipline, yet many organisations are wasting budget on partners who don't understand talent acquisition. Discover how to spot the red flags and choose an agency that delivers real hiring results.
Recruitment Tips for CEOs: How to Attract Top Talent
Too many Australian employers still treat talent acquisition as a reactive admin process. We only care about recruitment when someone resigns. Of course, the best performing organisations take a different view. They put talent first. And that starts with their leaders. With you.
Want to be known as an employer of choice? Start by treating your people well and giving them reasons to engage.
What kind of stories best showcase an organisation’s “why work with us” message? The deep and meaningful moments, or the everyday stories that at first glance may seem small.
What is Employer Branding?
Employer branding is about shaping how you are perceived as an employer by the audiences you are seeking to attract and retain. Typical audiences are current and past employees and prospective candidates, including current or past applicants.
Four common employer branding fails
Employer branding is on pretty much every organisation’s radar right now but not everyone’s getting it right. Here are 4 examples of what not to do, featuring people and organisations who really should know better.
Authentic Recruitment: The Power of Honesty in Hiring
Airbrushed job ads, staged interviews, and glossed-over realities. We’ve all seen them, but what happens when we drop the corporate spin? Explore why radical honesty is the ultimate secret weapon for attracting (and actually keeping) the right talent.