Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
A complex and uncertain talent market: Lean in or lose
Pausing your talent acquisition strategy is a costly mistake. Discover why organisations must lean into employer branding to survive a competitive market.
More than a campaign: What employer branding means to me
Employer branding more important than ever. Because while salary still matters, it’s far from the be-all and end-all. In fact, we know that employees are motivated more strongly by other factors, like culture and having the opportunity to make an impact.
The good, the bad and the ugly: Why an honest EVP will help you keep the right people
Overselling your organisation leads to costly early resignations. Discover why building an honest EVP is your best strategy for long-term employee retention.
How to write a great job ad: 5 tips for a successful hiring campaign
Ever posted an ad for a good job, only to find you get no responses… or lots of candidates, few of whom are right for the role?
Here’s the thing: you can avoid this scenario - even in a tough market.
Want to drive pride, connection and belonging? Humanise your culture through stories
Stories reveal a culture, and they propel it.
People stories showcase an organisation’s values, benefits, mission and culture. The aim is to appeal to the right kind of candidates in the future. Yet, they have another enduring and highly valuable effect: people stories generate pride, respect and belonging amongst existing team members.
How Steve Gard is revolutionising the candidate experience with The Circle Back Initiative
Have you ever waited anxiously for a response after applying for a job, but it never showed? Most of us know the feeling – but Steve Gard is shifting this reality one employer at a time. Steve created The Circle Back Initiative to improve the experience job hunters receive after submitting an application, starting with a commitment to respond to every candidate. With more than 200 companies and counting, here’s how Steve’s mission for change is building a kinder future.
The Workplace Injury Commission’s Mabior Ring: The Project Manager with Ubuntu at Heart
Mabior Ring has lived a life few of us could ever truly understand. As a migrant to Australia, the intelligent and compassionate Project Manager has overcome challenge after challenge with resilience, gratitude and a determination to succeed. We’re proud to share his story.
From Helping Hand to Leading Hand: Connor Simmonds’ Journey to Leadership with Maxispan
Eager to kickstart his career in construction, Connor Simmonds just needed to be given a chance. After a rocky start, he was handed that opportunity by Maxispan. What followed is a testament to the magic that happens when an employer gives someone with the right attitude a go. Hard-working and high-achieving, Connor is now the most senior leader of his crew. We’re proud to share his inspiring story.
A match made in… BeReal? Attracting Gen Z talent on social media
In the world of social media, where everything shared is a highlight reel, it can be difficult to distinguish true moments of authenticity from a thinly veiled marketing ploy.
The same goes for employer brand marketing - how can organisations shape their employer brand on social media in a way that’s ‘real’, that makes Gen-Z lower their blue-light glasses and think, ‘I can see myself working there’?
How User-Generated Content Builds Your Employer Brand
UGC isn’t all about sponsored posts and perfectly filtered pictures. The work-related content your people post online can be invaluable for your employer brand.
The Future Favours the Flexible: Reflections from the 2022 AHRI National Convention
It’s a topic that comes up in discussion with our clients and partners again and again… and again a few more times: what does flexible work look like in the future?.
6 Strategies to Attract and Retain Top Talent in a Brave New World
The old recruitment playbook is broken. Discover 6 practical tips for attracting and retaining top talent by aligning your employer brand with modern employee expectations.
Employer Branding Tips for the Candidate Experience
Don’t let lazy auto-responses ruin your employer brand. Discover how HR and TA leaders can build an authentic, engaging candidate experience that protects your talent pipeline.
Employer Brand Storytelling: 5 Mistakes to Avoid
Is your recruitment marketing falling flat? Discover 5 common employer brand storytelling mistakes and learn how to share stories that attract top talent.
Behind the scenes: Julia Dyer’s story of belonging at Xero
Like most working mothers, Julia Dyer is well-versed in the art of juggling. Just take today as an example: she’s working from home and her two young sons have just started school holidays. Julia has allowed the boys to bury themselves in their iPads all morning while she prepares to launch 45 events across the country next week. It’s enough to send anyone into a spin, but Julia has it all under control. This calm confidence has seen her widely celebrated by her peers at Xero. She’s built the Company’s ‘Refresh’ events program from the ground up, and has organised and executed 232 events in just 18 months… and she’s done it all with a smile on her face.
Why Invest in Employer Branding? 10 Crucial Statistics
Want to halve your cost-per-hire and reduce turnover? Discover 10 compelling employer branding statistics to help you build an unbeatable business case.
Why Employee Stories Are Your Best Recruitment Marketing Tool
Facts speak to the mind, but stories reach hearts. Discover 5 reasons why your people's stories are the ultimate tool to humanise your brand and attract talent.
Building a Business Case for Your CEO
Striving to secure talent budget? Learn how to build a compelling business case, prove recruitment ROI, and get your CEO to invest in employer branding.
How to Choose the Right Employer Branding Agency
A glossy video won't fix a broken culture. Employer branding is a highly specialised discipline, yet many organisations are wasting budget on partners who don't understand talent acquisition. Discover how to spot the red flags and choose an agency that delivers real hiring results.
Recruitment Tips for CEOs: How to Attract Top Talent
Too many Australian employers still treat talent acquisition as a reactive admin process. We only care about recruitment when someone resigns. Of course, the best performing organisations take a different view. They put talent first. And that starts with their leaders. With you.