Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
How to embed your employer brand into everyday culture
Don't let your employer brand sit on a shelf when hiring slows down. Discover 5 practical ways to embed your EVP into your internal culture and boost team engagement.
Is Employer Branding Just a Nice-to-Have? 5 Myths Every Leader Should Know
Is your employer brand a "nice-to-have" or a strategic asset? Discover 5 common myths that keep leaders from attracting top talent and how to move beyond "wallpaper values" to drive real ROI.
Finding Your EVP in Everyday Moments
What kind of stories best showcase an organisation’s “why work with us” message?
The deep and meaningful moments, where a team member has overcome a significant personal or professional challenge to finally find a workplace where great culture, purpose, and impact align?
Or the everyday stories that at first glance may seem small, but often speak to something much deeper?
The answer is both.
Podcast Episode 12: Christina Brown and Tibo Torche
On this episode, Mark is joined by Christina Brown (CMO) and Tibo Torche (TA Lead) from Boustead Geospatial. They share how they uncovered and crafted their global EVP and company values across diverse international markets.
Podcast Episode 11: Gareth Brown and Gina Selak
In this episode, Mark Puncher sits down with former colleagues Gareth Brown (Head of People and Culture at Schnitz) and Gina Selak (People and Culture Director at Sports Entertainment Network) to cut through the industry hype.
Podcast Episode 10: Meagan Michaels (Bupa)
In this episode, Mark Puncher sits down with Meagan Michaels, Head of Employer Brand and Experience at Bupa.
Meagan reveals how Bupa’s unique structure - having no shareholders - creates a culture where purpose acts as a ‘north star’ for high performance, and how this intersection of heart and ambition inspired their new EVP lead line: “Where Purpose Meets Possible.
Reflections for 2026: Humans, work and the need to fall in love again
Mark Puncher calls out the challenges ahead for humans and employers... and the imperative to reconnect at any cost.
Podcast Episode 9: Quila Cervelli and Ivan Harrison
Mark Puncher is joined by industry veterans and long-time friends Quila Cervelli (V/Line) and Ivan ‘Harry’ Harrison (Toll) to dismantle the clichés holding employer branding back.
Podcast Episode 8: Katarina Elezovic and Matt Quinn
Dive into the unique challenges of recruiting in human services - the delicate balance between ‘noble purpose’ and ‘hard slog’ and dismantle the myth that moving into the non-profit sector is a ‘career step backwards’.
Podcast episode 7: The ABC's of great employer branding
The conversation tackles one of the biggest challenges in employer branding today: differentiation. With so many career sites and EVPs sounding remarkably similar, how do you stand out in ways that actually matter? We dive into the critical importance of authenticity, ensuring your employer brand reflects the genuine employee experience.
Your organisational values: So much more than words on a wall
Plastering generic aspirational terms onto an office wall or an onboarding slide deck does not create a thriving culture. Discover why (and how) organisational values are key to attracting, engaging and retaining the talent you need now and in the future.
Podcast Episode 4: Aoife Brady (Fresh Hope Communities)
The conversation explores the unique challenges of recruiting in human services, the power of truly listening to what employees and hiring managers need, and why a service mindset is essential for talent acquisition professionals who want to make a real impact.
Podcast Episode 2: Belinda Leon (Bendigo Bank)
In this episode, the team from Employer Branding Australia sits down with Belinda Leon, Employer Brand Specialist at Bendigo Bank, to explore the deeply personal and strategic layers of employer branding. From falling into talent acquisition by chance to leading one of the sector’s most thoughtful EVP projects, Belinda shares the realities of building inclusive workplaces—without the gloss.