Perspectives & Podcasts.
Read, listen, watch, and stay connected.
Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
Who are your best employee advocates - and how can you leverage their voices?
The best recruitment marketing is success stories from your current people. So, why do so many organisations get employee advocacy wrong?
Kombucha on tap or working from home: What employee benefits do your people really care about?
Compelling employee benefits can help you attract the right talent and improve productivity, engagement, retention and morale. However, to ensure your benefits (and your employer brand) aren’t all style and no substance, it’s important to keep three things in mind.
Australia is about to start reporting on the gender pay gap. How will your organisation shape up in the public eye?
On International Women’s Day, hundreds of organisations around the world posted their typical feel-good “we love women” content in honour of the occasion. What could go wrong?
How to choose the right employer branding partner
So, you’ve decided to invest in your employer brand. How do you find the right partner? There are plenty of paths to choose from.
Will AI redefine authenticity in employer branding?
This time last year, everyone was predicting whether “this ChatGPT thing” would be a passing fad or a cultural shift. Now, it’s safe to say that AI will have a lasting impact on how we live and work.
The 4 steps of EBArticulate that will make your EVP shine
In the past few years, the world of talent has rotated around the proverbial sun that is Employee Value Propositions (EVPs). HR, TA and EB specialists have put it at the top of their priority lists, and for good reason - invest in EVP development and articulation, and your organisation will reap the rewards.
Keeping connected during parental leave: 4 considerations for HR leaders
Expecting a baby is equal parts deliriously exciting and seriously nerve-wracking, and being a working parent can make it all the more complicated.
Why knowing your audience (and where to find them) is the secret sauce your job ads need to succeed
14 seconds. That’s how long it takes most candidates to decide whether to keep reading a job advertisement or move on. So, how do you make yourself memorable?
Why investing in video storytelling will do wonders for your employer brand
People love a good story, and videos are one of the most compelling forms of storytelling. They’re visually interesting, they quickly capture attention, and they’re an effective way to communicate and connect with your audience.
5 ways to boost employee engagement and battle burnout
Your people, and the culture they form, have an incredible impact on the success (or failure) of your business. Employees who feel connected to their team, your shared values and your overarching mission are likely to make a positive contribution.
How Eden Boyd helps organisations tell their true story
Stories have the power to connect, inspire, and drive change. The challenge is bringing each chapter of the narrative together. Thankfully, Eden Boyd is on the job.
Want to develop a great EVP? Start with your people
If you wanted to know what it was like to work at an organisation, who would you ask? Who really knows what the day-to-day feels like? Everybody say it with me - the people who already work there.
‘Are we right for each other?’ 6 alternative job interview questions to help you find your match
Tired of rehearsed answers? Discover 6 alternative job interview questions to bypass the glossy resumes and find the right culture fit for your team.
Going the Distance: Lauren Forcey’s Dedication to Storytelling Takes Her to New Heights
Lauren Forcey has travelled paths only those with true determination are willing to take. No matter the twists and turns in the trail, our Senior Storyteller rises to any challenge she faces, and does so with great humility.
Why onboarding matters (and how to get it right)
Imagine you’ve just landed a new job and you’re super keen for your first day. You walk in the door… and your manager seems like they’ve forgotten you were coming.
How to conduct the perfect interview - and hire the right person for the job
Finding the right person to join your team is crucial for the success of any organisation. The interview process is your chance to explore your mutual fit - assessing if the individual has the skills, experience and cultural fit necessary for you.
Location, location, location: tips for attracting talent outside the big cities
Struggling to lure candidates away from the major capitals? Discover practical regional recruitment strategies to attract top talent to your organisation.
Offboarding: a make or break moment for your employer brand
A messy exit can destroy years of talent attraction work. Discover how a strategic offboarding process protects your employer brand and company reputation.
How to measure the ROI of your employer brand.
Struggling to justify your talent acquisition budget? Learn how to track employer brand ROI, select the right metrics, and prove your campaign's value.
Competing with bigger businesses for talent? Use size to your advantage
Stuck competing with massive corporate budgets? Discover how to leverage your small business's agility and employer brand to win top talent from big companies.