Perspectives & Podcasts.
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Perspectives from the front lines of talent, culture and employer branding. Whether you prefer to read, watch or listen, our latest articles and podcast episodes offer a window into the hearts and minds of talent across Australia and beyond.
Why AI imagery is hurting your brand (and what to do instead)
Think about it this way: if a candidate sent in a cover letter clearly written by AI, with no human touch, how seriously would you take them? That’s exactly how candidates feel when they see AI-generated brand visuals without being transparent.
The Nobility of Purpose: Authentic Employer Branding in Human Services
The conversation explores the unique challenges of recruiting in human services, the power of truly listening to what employees and hiring managers need, and why a service mindset is essential for talent acquisition professionals who want to make a real impact.
Culture in Motion: How Cuscal Stays Ahead of the Game
Want a real look at building an EVP? Discover how Cuscal aligned talent, marketing, and comms to create a deeply authentic employer brand strategy.
Authenticity Over Optics: Creating Inclusive EVP with Heart
In this episode, the team from Employer Branding Australia sits down with Belinda Leon, Employer Brand Specialist at Bendigo Bank, to explore the deeply personal and strategic layers of employer branding. From falling into talent acquisition by chance to leading one of the sector’s most thoughtful EVP projects, Belinda shares the realities of building inclusive workplaces—without the gloss.
What is Employer Branding, really? And why does it matter so much?
In this episode, Employer Branding Australia legends Mark, Dave and Hannah kick us off by tackling the biggest, most misunderstood question in employer branding: What is it really? Join us as we explore the non-negotiables to successful employer branding, how breaking down silos is the key to your success and why it's essential to have your c-suite on board.
The boomerang effect: Turning former employees into your strongest brand ambassadors
Here’s what many organisations fail to recognise: every former employee who maintains a positive relationship with you becomes a brand ambassador in their new workplace, at industry events and within their professional networks.
EVP Audit: Why It’s Time to Pulse Check Your Employer Brand
An Employee Value Proposition shouldn't be a static, set-and-forget document… it must accurately reflect the shifting, daily reality of your workplace culture. If your business has recently navigated hybrid adjustments, structural changes, or leadership pivots, your talent messaging might be out of sync.
The rainbow connection: building workplaces where LGBTQIA+ employees truly thrive
True inclusion isn’t achieved by slapping a rainbow logo on your website for a single month… it requires building genuine psychological safety. Discover how to support the everyday reality of your queer workforce, transitioning from superficial optics to an authentic employer brand where LGBTQIA+ talent truly thrives.
Going the distance: How to shape a culture that empowers (and benefits from) endurance athletes
In today’s competitive talent landscape, organisations are increasingly recognising that supporting employees’ passions outside the workplace isn’t just a nice perk - it’s a powerful employer branding strategy.
It's the knockout blow to 5 days in the office. And...what this means for your EVP
It’s pretty rare these days for an Aussie politician to acknowledge a mistake. So, when Peter Dutton admitted he “got it wrong” on working from home, it dominated news bulletins around the country.
Function vs Feeling: How to build an EVP that satisfies more than just basic needs
Yes, remuneration is essential, and other functional benefits sweeten the deal. But connection, collaboration and purpose? Those are the elements that take us to the top.
From foster care to CEO: Fiona Ironside’s story of resilience, compassion and purpose-driven leadership
Fiona Ironside is living proof of the life-changing difference foster care can make. Her own experience as an adolescent set her on a remarkable journey of personal and professional growth - from support worker to Chief Executive Officer of Key Assets Aotearoa/New Zealand. Humble, compassionate and deeply determined, Fiona shares the importance of wraparound support - for children, families and foster carers - and its ripple effect on future generations.
Does workplace surveillance build better teams or erode trust and transparency?
Workplace surveillance is an increasing concern for Australian workers. While monitoring tools may be appealing to employers, there’s more to it than boosting outputs and ensuring compliance.
Inclusive parental leave: Your untapped advantage in the war for talent
The Dad Shift works to campaign for better paternity leave in the UK, which is currently a woeful two weeks paid at less than half the minimum wage - yikes. Only recently, Australia was in the same boat.
Ctrl, alt, disconnect: Will Australia’s new law improve or disrupt the quest for work-life balance?
New legislation will give employees in Australia the right to ignore unreasonable work communications during their unpaid personal time.
Three organisations. Three very different EVPs.
A successful EVP doesn't rely on corporate buzzwords…it captures the genuine ‘why’ of your workplace. We dive into three client success stories to show how organisations stripped away the fluff, embraced insights, and built authentic EVPs that cut through the noise.
Human connection: Why AI still can’t write your stories for you
Algorithms can write text, but they can't live experiences. Discover why relying on generative AI strips the raw human connection from your employer brand.
Long-form or short-form EB content? Why not both!
Long-form and short-form content aren't competitors…they’re partners. When your recruitment content remains inherently interesting, authentic, and valuable, your audience will stay locked in.
Employer Branding ROI: Actual Client Success Metrics
Looking to justify your employer brand budget? Discover the tangible commercial metrics, from lower cost-per-hire to reduced early attrition, you can expect.
How to create a careers page that converts (spoiler alert: it’s through authentic, people-centred storytelling)
If a candidate sees your job ad out in the wild, the next step for them is to go to your website. That’s why having a strong careers page is critical.